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  • 1. Bret L. Simmons, Ph.D.
    College of Business, UNR
    www.bretlsimmons.com
    Personal Branding
  • 2. Agenda
    Shameless Promotion
    Operating Principles
    Examples
    Questions
  • 3.
  • 4. December 9-10, 2010
    Reno, Nevada
  • 5.
  • 6. How Did I Get Here?
  • 7. Are You Remarkable?
  • 8. Excellence is a form of deviance
    DO things your peers are not willing to do
  • 9. Permission
  • 10. Brand
    The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
    (Seth Godin)
  • 11. Personal Brand
    The reasons why people spread the word about your value.
  • 12. Value
    What you can do uniquely well to help others address issues and solve problems that matter to them.
  • 13. Web 1.0, 2.0, 3.0
    3
    2
    1
    Anticipatory
    Relational
    Informational
  • 14. Interruption vs. Permission
  • 15. ContentConversation
  • 16. Consistently Contribute Value
  • 17. Transparency
  • 18. Is your cart before your horse?
  • 19. Social Media
    You must be personal and conversant
  • 20. Lead with value
    Wrap the personal around your value
  • 21. Remarkable
    Value
    Not
    Personality
  • 22. New business card
    www.namecheap.com
  • 23. Social Capital
    Relationships
    Trust
    Ability
    Integrity
    Intentions
    Reputation
    Professionally personal
    Judgment (e.g. spam, photos)
  • 24. Name - Picture - Purpose
  • 25. My Brand (partial)
    simmonsb@unr.edu
    bret.simmons@gmail.com
    http://www.google.com/profiles/bret.simmons
    www.bretlsimmons.com
    http://bretsimmons.posterous.com/
    www.twitter.com/drbret
    http://www.linkedin.com/in/bretsimmons
    http://www.facebook.com/bretsimmons
    http://www.youtube.com/user/eustress
    http://www.vimeo.com/bretsimmons
    http://www.slideshare.net/bretlsimmons
  • 26. Order of Importance
    E-mail, Google Profile
    Linkedin
    Blog
    Twitter
    Facebook
    Other
  • 27.
  • 28. Lies
  • 29. Twitter is a broadcast medium
  • 30.
    • Be yourself, not your business
    • 31. Link to your business or blog
    • 32. Contribute value
    • 33. Acknowledge value others contribute
    • 34. Introductions in Twitter, connections offline
    • 35. Be strategic
    • 36. Be patient!
  • Blogging
    Godin and Peters on blogging
    Micro publishing platform
    Force yourself to become part of the conversation
    Best damn marketing tool
    Free
  • 37.
  • 38.
  • 39. Benefits of Blogging
    Clarity
    Consistency
    Challenge
    Community
    Commitment
  • 40. What to blog about?
    Own your own business
    Work for someone else
  • 41. Some Examples
    http://sheridanstoryart.com/
    http://marketforcause.com/
    http://michaellemons.wordpress.com/
    http://sharonmarkovsky.wordpress.com/
    http://professionaltrainer.wordpress.com/
    http://renohomevoices.com/
    http://www.outandaboutmarketing.com/
    http://www.greatleadershipbydan.com/
    http://michaelhyatt.com/
  • 42. DO IT!
  • 43. Questions?