Yesterday’s home runs
don’t win today’s games
1. We are all ambassadors of our
increasingly social businesses
2. Digital Citizenship is a huge opportunity
3. Differentiate your digital citizenship by
building your personal brand and
demonstrating professional discretion
This isn’t just business,
• What is your message?
• Who controls your message?
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because they
don’t recognize your value.
What you can do uniquely
well to help others
address opportunities or
solve problems that
matter to them.
• Blog with current content
• Facebook Fan Page
• Senior leaders as professionally personal
ambassadors on at least one platform
(e.g. LinkedIn, Twitter, Facebook)
• Extras: Youtube, Pinterest, Flickr, etc.
If your website does not have a
blog, it’s missing the engine of
• Never post anything, anytime, anywhere that
you would not be comfortable with anyone
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable? If so,
don’t post it online
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls
Just because you can post,
comment, share, like, etc. does not
mean that you should.
• Social business is here to stay.
• Strategic imperative to immerse yourself
in the process
• Start now, don’t quit
• Assuming responsibility for your digital
citizenship is good for your career and