NCET Social Business


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Presentation for Nevada Center for Entrepreneurship and Technology (NCET), May 28, 2014

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NCET Social Business

  1. 1. Bret L. Simmons, Ph.D. NCET, May 28, 2014 Social Business
  2. 2.
  3. 3. What do you want to learn today?
  4. 4. Yesterday’s home runs don’t win today’s games Babe Ruth
  5. 5. Social Business 1. We are all ambassadors of our increasingly social businesses 2. Digital Citizenship is a huge opportunity and responsibility 3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion
  6. 6. This isn’t just business, it’s personal Mitch Joel
  7. 7. Brand • What is your message? • Who controls your message?
  8. 8. Brand Value If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  9. 9. Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.
  10. 10. New business card
  11. 11. HUB
  12. 12. Get online and build relational capacity
  13. 13. Relational Capacity • Blog with current content • Facebook Fan Page • Twitter • Senior leaders as professionally personal ambassadors on at least one platform (e.g. LinkedIn, Twitter, Facebook) • Extras: Youtube, Pinterest, Flickr, etc.
  14. 14. If your website does not have a blog, it’s missing the engine of relational capacity
  15. 15. Digital Citizenship
  16. 16. Professionally Personal Brand Ambassadors
  17. 17. Professionally Personal Everything you do reflects on your business
  18. 18. Never trust any site to protect your privacy
  19. 19. • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online Operational Privacy
  20. 20. Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your online presence to build bridges, not walls
  21. 21. Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
  22. 22. Why risk offending anyone?
  23. 23. We don’t need Facebook or Twitter to authenticate our lives
  24. 24. Social Media You must be personal and conversant
  25. 25. Lead with value Wrap the personal around your value
  26. 26. Consistently Contribute Value
  27. 27. Be clear, not cute
  28. 28. Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Assuming responsibility for your digital citizenship is good for your career and your company
  29. 29. Questions?
  30. 30. Bret L. Simmons, Ph.D. (775) 336-9576