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NCET Social Business


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Presentation for Nevada Center for Entrepreneurship and Technology (NCET), May 28, 2014

Presentation for Nevada Center for Entrepreneurship and Technology (NCET), May 28, 2014

Published in: Business, Technology

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  • 1. Bret L. Simmons, Ph.D. NCET, May 28, 2014 Social Business
  • 2.
  • 3. What do you want to learn today?
  • 4. Yesterday’s home runs don’t win today’s games Babe Ruth
  • 5. Social Business 1. We are all ambassadors of our increasingly social businesses 2. Digital Citizenship is a huge opportunity and responsibility 3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion
  • 6. This isn’t just business, it’s personal Mitch Joel
  • 7. Brand • What is your message? • Who controls your message?
  • 8. Brand Value If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  • 9. Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.
  • 10. New business card
  • 11. HUB
  • 12. Get online and build relational capacity
  • 13. Relational Capacity • Blog with current content • Facebook Fan Page • Twitter • Senior leaders as professionally personal ambassadors on at least one platform (e.g. LinkedIn, Twitter, Facebook) • Extras: Youtube, Pinterest, Flickr, etc.
  • 14. If your website does not have a blog, it’s missing the engine of relational capacity
  • 15. Digital Citizenship
  • 16. Professionally Personal Brand Ambassadors
  • 17. Professionally Personal Everything you do reflects on your business
  • 18. Never trust any site to protect your privacy
  • 19. • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online Operational Privacy
  • 20. Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your online presence to build bridges, not walls
  • 21. Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
  • 22. Why risk offending anyone?
  • 23. We don’t need Facebook or Twitter to authenticate our lives
  • 24. Social Media You must be personal and conversant
  • 25. Lead with value Wrap the personal around your value
  • 26. Consistently Contribute Value
  • 27. Be clear, not cute
  • 28. Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Assuming responsibility for your digital citizenship is good for your career and your company
  • 29. Questions?
  • 30. Bret L. Simmons, Ph.D. (775) 336-9576