NCET Reno

Bret L. Simmons, Ph.D.bretlsimmons.com@drbret
Social Business
NCET Boot camp
October 8, 2011

Social Business
http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
Communicating with friends that are interested in you and your business to continuously improve and grow your business

The next 30 minutes
Paradigm shift in the way we communicate
Principles of inbound marketing
Social Objects
Examples
Recommendations
Questions

InboundorOutbound?

What is the most credible and effective method of marketing?
How well are you leveraging that method?

One-to-one

One-to-one
One-to- many

Do you still use the internet only as a one-to-one or one-to-many tool in your business?

Many-To-Many
Clay Shirky, 2009
New technologies are
radically transforming
the way we communicate

People are talking
You earned everything they say about you

What’s new?

Speed, reach, and impact of good and bad news about your business

How are you responding?

Business as usual?

Something new
Are you waiting for a recipe?

Employees
Customers
Suppliers

Is your website a hub of many-to-many interactions?
Inbound
Marketing

Relational Capacity
Relevant Content
Optimize
Promote
Conversation
Community

Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the other way around
Hugh MacLeod

Social Objects
Documents
Video
Audio
Pictures
Presentations

Social objects are most trusted when they are shared among friends

http://www.bretlsimmons.com	435
http://paper.li	25
http://feeds.feedburner.com	4
http://tweetedtimes.com	1
http://acmail.aircanada.ca:81	1
http://www.bretsimmons.me	1
http://www.twylah.com	1
http://213.8.145.171	1

NCET Reno

by Bret Simmons on Oct 08, 2011

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NCET Reno — Presentation Transcript