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NCET Reno
NCET Reno
NCET Reno
NCET Reno
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NCET Reno
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NCET Reno
NCET Reno
NCET Reno
NCET Reno
NCET Reno
NCET Reno
NCET Reno
NCET Reno
NCET Reno
NCET Reno
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NCET Reno
NCET Reno
NCET Reno
NCET Reno
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NCET Reno

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Presentation for NCET Reno Social Media Marketing Boot Camp, October

Presentation for NCET Reno Social Media Marketing Boot Camp, October

Published in: Business, News & Politics
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  • 1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbret
    Social Business
    NCET Boot camp
    October 8, 2011
  • 2. Social Business
    http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
    Communicating with friends that are interested in you and your business to continuously improve and grow your business
  • 3. The next 30 minutes
    Paradigm shift in the way we communicate
    Principles of inbound marketing
    Social Objects
    Examples
    Recommendations
    Questions
  • 4. InboundorOutbound?
  • 5.
  • 6.
  • 7. What is the most credible and effective method of marketing?
    How well are you leveraging that method?
  • 8. One-to-one
  • 9. One-to-one
    One-to- many
  • 10. Do you still use the internet only as a one-to-one or one-to-many tool in your business?
  • 11. Many-To-Many
    Clay Shirky, 2009
    New technologies are
    radically transforming
    the way we communicate
  • 12. People are talking
    You earned everything they say about you
  • 13. What’s new?
  • 14. Speed, reach, and impact of good and bad news about your business
  • 15. How are you responding?
  • 16. Business as usual?
  • 17. Something new
    Are you waiting for a recipe?
  • 18. Employees
    Customers
    Suppliers
  • 19.
  • 20. Is your website a hub of many-to-many interactions?
    Inbound
    Marketing
  • 21. Relational Capacity
    Relevant Content
    Optimize
    Promote
    Conversation
    Community
  • 22.
  • 23.
  • 24. Social Objects: Fuel of Many-To-Many
    The reason two people are talking to each other
    Social networks form around social objects, not the other way around
    Hugh MacLeod
  • 25. Social Objects
    Documents
    Video
    Audio
    Pictures
    Presentations
  • 26. Social objects are most trusted when they are shared among friends
  • 27. Recommended Reading
  • 28. What most companies think
    When we get started, people will show up
    Well, we gave it a couple months, and no one showed up, so let’s quit
    Falls & Decker, 2001
  • 29. The Reality
    It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog
    Falls & Decker, 2011
  • 30. The Fundamentals
    Listen first
    Be responsive
    Be honest
    Provide value
    Sell last
    Falls & Decker 2011
  • 31. Remember
    Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value
    Falls & Decker, 2011, p. 180
  • 32. Inbound MarketingExamples
    Steve Hess
    Surratt Law
    Reno Realty
    Kim de Lancey
    Pharmacy Development Services
  • 33. Recommendations for business
    Strategic opportunity
    Operational excellence
    Give everyone that touches your business something good to say
    Convene the conversation
    Become a valuable social object factory
  • 34. Recommendations for you
    Participate!
    Learn
    Don’t quit
    Paradigm shifts create tremendous opportunities for those that make the rules of the new game
  • 35. Questions?
  • 36. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret
    bret.simmons@
    gmail.com
    (775) 336-9576

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