Inbound Marketing Ridger Resorts

292 views
259 views

Published on

Pres

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
292
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Inbound Marketing Ridger Resorts

  1. 1. Inbound Marketing Bret L. Simmons, Ph.D. The Ridge Resorts June 4, 2012
  2. 2. Today’s Presentationwww.slideshare.net/BretLSimmons
  3. 3. Main Points Today1. Inbound marketing is a huge opportunity2. This is much bigger than marketing3. Being searchable, shareable, and relational is good for your business4. Proper operating principles are the key to success
  4. 4. •Disclaimers•My background
  5. 5. Search or Social?
  6. 6. Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  7. 7. Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  8. 8. Brand Value1.Who are you?2.Who do you want to help?3.How do you want to help them?
  9. 9. Why You?Why Now?
  10. 10. Social MediaYou must be personal and conversant
  11. 11. Lead with valueWrap the personal around your value
  12. 12. Does your brand have personality?
  13. 13. HUB
  14. 14. Inbound MarketingExamplesTahoe Mountain SportsThe Abbi AgencyResorts WestDreams ResortsSecrets ResortsDisney ResortsTahoe SouthHeavenly
  15. 15. Questions?
  16. 16. Bret L. Simmons, Ph.D. www.bretlsimmons.comBret.simmons@gmail.com (775) 336-9576

×