Inbound Marketing

Inbound Marketing Bret L. Simmons, Ph.D.Wordpress Workshop, May 5, 2012

Main Points Today1. Inbound marketing is a huge opportunity2. Being searchable and shareable is good for your business3. Proper operating principles are the key to success

Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)

Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Brand Value1.Who are you?2.Who do you want to help?3.How do you want to help them?

Why You?Why Now?

New business card www.namecheap.com

New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Inbound MarketingExamplesTahoe Mountain SportsCampo RenoThe Abbi AgencySurratt LawReno RealtyPharmacy Development Services

More ExamplesAll of these are former studentsMy Time As MomProject SnowskateVicki’s Home Contracting HelpAtmosphere Dive ApparelKristin StithTiffany BrownCory’s Lawn ServiceTough Motivation

Questions?

Bret L. Simmons, Ph.D. www.bretlsimmons.comBret.simmons@gmail.com (775) 336-9576

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Inbound Marketing

by Bret Simmons

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