Fernley Chamber of Commerce

Bret L. Simmons, Ph.D.bretlsimmons.com@drbret
Social Business
Fernley, NV Chamber of Commerce
August 17, 2011

Social Business
http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
Communicating with friends that are interested in you and your business to continuously improve and grow your business

The next 30 minutes
Paradigm shift in the way we communicate
Principles of inbound marketing
Social Objects
Examples
Recommendations
Questions

What is the most credible and effective method of marketing?
How well are you leveraging that method?

One-to-one

One-to-one
One-to- many

Do you still use the internet only as a one-to-one or one-to-many tool in your business?

Many-To-Many
Clay Shirky, 2009
New technologies are
radically transforming
the way we communicate

People are talking
You earned everything they say about you

What’s new?

Speed, reach, and impact of good and bad news about your business

How are you responding?

Business as usual?

Something new
Are you waiting for a recipe?

Employees
Customers
Suppliers

Is your website a hub of many-to-many interactions?
Inbound
Marketing

Relational Capacity
Relevant Content
Conversation
Community

Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the other way around
Hugh MacLeod

Social Objects
Documents
Video
Audio
Pictures
Presentations

Social objects are most trusted when they are shared among friends

Inbound Marketing: Local Examples
Northern Nevada Imaging
Relentless Martial Arts
City of Fernley

Recommendations for business
Strategic opportunity
Operational excellence
Give everyone that touches your business something good to say
Convene the conversation
Become a valuable social object factory

Recommendations for you
Participate!
Learn
Don’t quit
Paradigm shifts create tremendous opportunities for those that make the rules of the new game

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
bret.simmons@
gmail.com
(775) 336-9576

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Fernley Chamber of Commerce

by Bret Simmons on Aug 16, 2011

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Fernley Chamber of Commerce — Presentation Transcript