Change and citizenship

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Presentation for The University of Nevada Student Services Retreat, August 8, 2013.

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Change and citizenship

  1. 1. Bret L. Simmons, Ph.D. UNR Student Services August 8, 2013 How to become a better organizational and digital citizen
  2. 2. www.bretlsimmons.com http://www.slideshare.net/BretLSimmons
  3. 3. Agenda • 8:30 am. Session 1 – Change – Organizational Citizenship • 10 am. Break • 10:15 am. Session 2 – Social Business – Digital Citizenship • 11:50 am. Student Services Photo
  4. 4. Primary Sources
  5. 5. Exercise 1 Identify a change that is happening right now at work. Why are you resisting that change?
  6. 6. For anything to change, someone has to start acting differently. Can you get people to start behaving differently? (p.4)
  7. 7. If you want to be effective at helping others change their behavior, then build a reputation for proactively changing your own behavior
  8. 8. Change Metaphor
  9. 9. Rider - Rational – Deliberates, analyzes, looks into the future – Provides planning and direction Elephant – Emotional – Feels pain and pleasure – Provides the energy
  10. 10. Direct the Rider Follow the bright spots: Investigate and clone the successes
  11. 11. Destination postcards: Shows the Rider where you are headed and the Elephant why the journey is worthwhile Change is easier when you know where you are going and why it is worth it
  12. 12. Script the critical moves Be specific about the behavior you want to change
  13. 13. Direct the Rider • What looks like resistance is often a lack of clarity • Clarity dissolves resistance
  14. 14. Motivate the Elephant Find the feeling Motivation comes from confidence. The Elephant has to believe that it’s capable of conquering the change
  15. 15. Shrink the change: Break down the change until it no longer spooks the Elephant Sense of progress is critical
  16. 16. Make change a matter of identity, not consequences Who am I? What kind of situation is this? What would someone like me do in this situation?
  17. 17. Grow your people Encourage a growth mindset by praising effort rather than skill
  18. 18. Growth Mindset • Talent is NOT fixed unless you believe that it is. Treat talent as something almost everyone can earn, not that just a few people own. • Everyone can learn to work smarter 18
  19. 19. Motivate the Elephant Change is hard because people wear themselves out. What looks like laziness is often exhaustion
  20. 20. Shape the Path Tweak the environment. When the situation changes, behavior changes
  21. 21. Build Habits Supportive habits that are easy to embrace and advance the new behavior
  22. 22. Action Triggers: Decisions you make to execute a certain action when you encounter a certain situation
  23. 23. Checklists help educate people about what is best by showing then the right way to do something
  24. 24. Rally the Herd Behavior is contagious; help it spread
  25. 25. Shape the path What looks like a people problem is often a situation problem. When you shape the path, you make the change more likely, no matter what’s happening with the Rider and the Elephant
  26. 26. The law of crappy systems trumps the law of crappy people 26
  27. 27. Add two items to your list of changes you need to make
  28. 28. Organizational Citizens Taker, Matcher, or Giver
  29. 29. Takers view success as attaining results that are superior to others
  30. 30. Matchers see success in terms of balancing individual accomplishments with fairness to others
  31. 31. Givers characterize success as individual achievements that have a positive impact on others
  32. 32. How you give determines if you will achieve long term success or languish at the bottom
  33. 33. Concern for Other’s Interests LOW HIGH Concern for Self- Interest LOW Apathetic Selfless: Self- sacrificing givers HIGH Selfish: Takers Otherish: Successful Givers
  34. 34. Exercise 2 How can you improve the citizenship behavior in your organization? Discuss ways you can direct the Rider, motivate the Elephant, and shape the Path to create more otherish givers in your organization.
  35. 35. Add two items to your list of changes you need to make
  36. 36. Break! Start again at 10:15
  37. 37. Social Business Digital Citizenship
  38. 38. Main Points 1. We are all ambassadors of our increasingly social businesses 2. Digital Citizenship is a huge opportunity and responsibility 3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion
  39. 39. Digital Citizenship
  40. 40. Never trust any site to protect your privacy
  41. 41. • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing. • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online Operational Privacy
  42. 42. Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your online presence to build bridges, not walls
  43. 43. Professionally Personal Everything you do reflects on your business
  44. 44. Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
  45. 45. If you connect to students • Our students come in all genders and every sexual orientation, all colors and cultures, are members of all political parties and all religions, are both over weight and anorexic, etc. – why would you want to offend any of them? • THINK before you like anything • THINK TWICE before you comment on anything • THINK before you post any content on your own site
  46. 46. Brand Value If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  47. 47. Value What you can do uniquely well to help others address issues or solve problems that matter to them.
  48. 48. Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
  49. 49. New business card www.bluehost.com
  50. 50. New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
  51. 51. Be clear, not cute
  52. 52. Social Media You must be personal and conversant
  53. 53. Lead with value Wrap the personal around your value
  54. 54. Brand: Name, Picture, Purpose • E-mail • Linkedin • Blog • Twitter • Facebook • Other (Pinterest, Instagram)
  55. 55. Bret.simmons@gmail.com bret@bretlsimmons.com
  56. 56. We don’t need Facebook to authenticate our lives
  57. 57. Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Assuming responsibility for your digital citizenship is good for your career and your company
  58. 58. Questions?
  59. 59. Wrap-up Add two more items to your list. What are the top two changes that you need to make?
  60. 60. Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576 Bret L. Simmons, Ph.D. Associate Professor of Management College of Business University of Nevada simmonsb@unr.edu (775) 336-9576

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