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CDBG Forum
 

CDBG Forum

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August 11, 2010

August 11, 2010

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    CDBG Forum CDBG Forum Presentation Transcript

    • Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comRemarkably Social
    • Social Media
      Why you, why now
      Basic operating principles
    • http://smart.unr.edu/
    • What Is Your Goal?
    • Leadership
    • Influence
    • Value
      What you can do uniquely well to help others address opportunities or solve problems that matter to them.
    • Permission
      Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is.
      Jason Falls
    • Content Marketing
      Content: Creating information that meets your customers’ needs
      Marketing: distributing and promoting that information to a targeted group of people.
      Joe Pulizzi
    • Joe
      Pullizi
    • Inbound Marketing
      Change of mind
      Relational capacity
      Remarkable content
      Get found
      Halligan and Shah (2010)
    • Engagement Matrix: Tom Webster
    • Consistently contribute valuable content
      Engage people in conversation around that content
      Listen, respond, learn
    • http://smart.unr.edu/
    • Questions?
    • Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comRemarkably Social