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Carson valleychamber Carson valleychamber Presentation Transcript

  • Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comInbound MarketingCarson Valley Chamber of Commerce
  • Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public
  • http://smart.unr.edu/
  • What did you do today?
  • What Is Your Goal?
  • Growth
  • Customers
  • Remarkable
  • Cycle of Success
    Employee
    Performance
    Customer
    Loyalty
    Service
    Climate
    Salanova, et al. 2005
  • StrategyOperationsTactics
  • Intent and Design
    Suppliers Employees Customers
    Listen
    Respond
    Learn
  • Behavior
  • Web 1.0, 2.0, 3.0
    3
    2
    1
    Anticipatory
    Relational
    Informational
  • Permission
    Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is.
    Jason Falls
  • ContentConversation
  • Social Media
    You must be personal and conversant
  • Lead With Value
    Wrap your personality around your value
  • Remarkable
    Value, Not Personality
  • Social Capital
    • Relationships
    • Trust
    • Ability
    • Integrity
    • Intentions
    • Reputation
    • Professionally personal
    • Judgment (e.g. spam, photos)
  • Content Marketing
    Content: Creating information that meets your customers’ needs
    Marketing: distributing and promoting that information to a targeted group of people.
    Joe Pulizzi
  • Joe
    Pullizi
  • Inbound Marketing
    Change of mind
    Relational capacity
    Remarkable content
    Get found
    Halligan and Shah (2010)
  • Engagement Matrix: Tom Webster
  • Blogging Strategy
    Empower all your employees to blog in an environment where you manage content flow
    Ask your customers for posts and pictures of their experience with your business
    Flow that content into keyword targeted blogs
    Inform your customers when the blog is posted and provide the links
    Feed relevant content to Twitter and Facebook
    Repeat often.
    Chris Baggott
  • Digital Passport
    Show me your RSS reader
    What blogs do you read?
    Do you rank first for your name in Google?
    Show me your delicious
    Show me your blog
    Show me your Facebook, LinkedIn, and Twitter. How often do you update these?
    Show me your YouTube channel
    Halligan and Shah (2010)
  • Lies
    • Be yourself, not your business
    • Link to your business or blog
    • Contribute value
    • Acknowledge value others contribute
    • Introductions in Twitter, connections offline
    • Be strategic
    • Be patient!
  • Examples
    David Lawrence Center
    River Pools and Spa
    Modative
    Guy Farmer
    Dream2Clean
    Creative Coverings
    Kempler Design
    Laurel Housden Photography
    Biggby Coffee
  • Questions?