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Personal Branding: WordCamp Reno 2013

Personal Branding: WordCamp Reno 2013



Presentation for WordCamp Reno, April 27, 2013

Presentation for WordCamp Reno, April 27, 2013



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    Personal Branding: WordCamp Reno 2013 Personal Branding: WordCamp Reno 2013 Presentation Transcript

    • Personal BrandingWordCamp Reno 2013Bret L. Simmons, Ph.D.
    • BackgroundDisclaimers
    • Main Points Today1. Personal branding is a hugeopportunity and responsibility2. Being searchable and shareable isgood for your business3. Proper operating principles are thekey to success
    • You Just Wrote A Blog PostWhat is it you hope willhappen next?
    • We Want• Eyeballs• Comments• Shares (twitter, LI, FB, Pinterest)• Links• Action
    • We Want• Eyeballs• Comments• Shares (twitter, LI, FB, Pinterest)• Links• ActionHow do we get these things?
    • Relationships Are Key• Personal• Relevant• Reciprocal
    • Better To Be Curated• Personal Branding• Leadership
    • Personal BrandIf people don’t select you,spread the word aboutyou, or pay a premium foryour services, it’s becausethey don’t recognize yourvalue.(Seth Godin)
    • ValueWhat you can do uniquelywell to help othersaddress issues or solveproblems that matter tothem.
    • Personal Brand1.Who are you?2.Who do you want tohelp?3.How do you want to helpthem?
    • Why You?Why Now?
    • New business cardwww.bluehost.com
    • New business card1. Associate your name and facewith your value2. Create content andconnections that will get youindexed and ranked for yourname and value
    • Social MediaYou must be personal and conversant
    • Lead with valueWrap the personal around your value
    • Name, Picture, Purpose• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
    • Bret.simmons@gmail.combret@bretlsimmons.com
    • Google +
    • What most companies think1. When we get started, people willshow up2. Well, we gave it a couple months,and no one showed up, so let’s quitFalls & Decker, 2011
    • The Reality• It takes at least SIX MONTHSbefore you will start seeing anydemonstrable results and successfrom your blogFalls & Decker, 2011
    • The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell lastFalls & Decker 2011
    • Remember• Social media marketing is about buildingrelationships, not receipts. The receiptswill come, but only if you invest the timeand attention it takes to buildrelationships with your customers. Thinklifetime value, not sale valueFalls & Decker, 2011, p. 180
    • Examples• Jessica Torres• Tiffany Brown• Kristin Stith• Tahoe Mountain Sports• Cory’s Lawn Service
    • Questions?
    • Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576