Branding overview Pronet Reno

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Personal branding overview for Pronet Reno, November 20, 2011

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Branding overview Pronet Reno

  1. 1. Personal Branding Bret L. Simmons, Ph.D.
  2. 2. Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
  3. 3. Introductions• Name• Three words 1. Professional ($$) 2. Personal (how you describe yourself) 3. Relational (how others describe you)
  4. 4. Four Course Series1. Principles2. Platforms3. Practices4. Progress
  5. 5. Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your career3. Proper operating principles are the key to success
  6. 6. Disclaimers 
  7. 7. Are You Remarkable?
  8. 8. Excellence is a form of deviance DO things your peers are not willing to do
  9. 9. Permission
  10. 10. Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  11. 11. Personal BrandThe reasons why people spread the word about your value.
  12. 12. ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  13. 13. Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
  14. 14. Why You?Why Now?
  15. 15. My Brand
  16. 16. My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons• www.bretlsimmons.com• http://bretsimmons.posterous.com/• www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons• http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
  17. 17. Web 1.0, 2.0, 3.0 Anticipatory 3 Relational 2 Informational 1
  18. 18. One-to-One
  19. 19. One-to-One One-to-Many
  20. 20. Many-To-Many New technologies are radically transforming the way we communicate Clay Shirky, 2009
  21. 21. Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each otherSocial networks form around social objects, not theother way around Hugh MacLeod
  22. 22. Social Objects• Documents• Video• Audio• Pictures• Presentations
  23. 23. Social objects are mosttrusted when they areshared among friends
  24. 24. Interruption vs.Permission
  25. 25. ContentConversation Community
  26. 26. Consistently Contribute Value
  27. 27. Transparency
  28. 28. Content MarketingInbound Marketing Asset Marketing
  29. 29. New business card www.namecheap.com
  30. 30. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  31. 31. Is your cart before your horse?
  32. 32. Social MediaYou must be personal and conversant
  33. 33. Lead with valueWrap the personal around your value
  34. 34. Value Not PersonalityRemarkable
  35. 35. Name - Picture - Purpose
  36. 36. Order of Importance • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other
  37. 37. FLOWActive Passive• Twitter: • Linkedin: River Lake• Blog: • Facebook: Rain Stream
  38. 38. Integrate
  39. 39. Lieshttp://www.facebook.com/bretsimmons
  40. 40. How to not suck at Facebook
  41. 41. Twitter is abroadcast medium
  42. 42. •Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic•Be patient!
  43. 43. Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video
  44. 44. Benefits of Blogging• Clarity• Consistency• Challenge• Community• Commitment
  45. 45. What to blog about?• Own your own business• Work for someone else
  46. 46. Some Examples• http://marketforcause.com/• http://juliansummerhayes.wordpress.com/• http://blog.kemplerdesign.com/• http://www.greatleadershipbydan.com/• http://michaelhyatt.com/• http://www.riverpoolsandspas.com/• http://thephotoenthusiast.com/• http://www.biggby.com/• http://www.sandsregency.com/
  47. 47. Examples• Dario Hunt• Cody Witt• Sharon Markovsky• Lisa Drake• Jessica Torres
  48. 48. DO IT!
  49. 49. Questions?

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