Branding overview Pronet Reno

Personal Branding Bret L. Simmons, Ph.D.

Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks

Introductions• Name• Three words 1. Professional ($$) 2. Personal (how you describe yourself) 3. Relational (how others describe you)

Four Course Series1. Principles2. Platforms3. Practices4. Progress

Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your career3. Proper operating principles are the key to success

Disclaimers 

Are You Remarkable?

Excellence is a form of deviance DO things your peers are not willing to do

Permission

Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)

Personal BrandThe reasons why people spread the word about your value.

ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?

Why You?Why Now?

My Brand

My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons• www.bretlsimmons.com• http://bretsimmons.posterous.com/• www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons• http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons

Web 1.0, 2.0, 3.0 Anticipatory 3 Relational 2 Informational 1

One-to-One

One-to-One One-to-Many

Many-To-Many New technologies are radically transforming the way we communicate Clay Shirky, 2009

Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each otherSocial networks form around social objects, not theother way around Hugh MacLeod

Social Objects• Documents• Video• Audio• Pictures• Presentations

Social objects are mosttrusted when they areshared among friends

Interruption vs.Permission

ContentConversation Community

Consistently Contribute Value

Transparency

Content MarketingInbound Marketing Asset Marketing

New business card www.namecheap.com

New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value

Is your cart before your horse?

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Value Not PersonalityRemarkable

Name - Picture - Purpose

Order of Importance • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other

FLOWActive Passive• Twitter: • Linkedin: River Lake• Blog: • Facebook: Rain Stream

Integrate

Lieshttp://www.facebook.com/bretsimmons

How to not suck at Facebook

Twitter is abroadcast medium

•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic•Be patient!

Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video

Benefits of Blogging• Clarity• Consistency• Challenge• Community• Commitment

What to blog about?• Own your own business• Work for someone else

Some Examples• http://marketforcause.com/• http://juliansummerhayes.wordpress.com/• http://blog.kemplerdesign.com/• http://www.greatleadershipbydan.com/• http://michaelhyatt.com/• http://www.riverpoolsandspas.com/• http://thephotoenthusiast.com/• http://www.biggby.com/• http://www.sandsregency.com/

Examples• Dario Hunt• Cody Witt• Sharon Markovsky• Lisa Drake• Jessica Torres

DO IT!

Questions?

http://www.bretlsimmons.com	592
http://feeds.feedburner.com	39
http://webcache.googleusercontent.com	7
http://www.bretsimmons.me	2
http://66.228.34.162	1

Branding overview Pronet Reno

by Bret Simmons

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