Branding overview Pronet Reno

  • 1,611 views
Uploaded on

Personal branding overview for Pronet Reno, November 20, 2011

Personal branding overview for Pronet Reno, November 20, 2011

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,611
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
18
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Personal Branding Bret L. Simmons, Ph.D.
  • 2. Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
  • 3. Introductions• Name• Three words 1. Professional ($$) 2. Personal (how you describe yourself) 3. Relational (how others describe you)
  • 4. Four Course Series1. Principles2. Platforms3. Practices4. Progress
  • 5. Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your career3. Proper operating principles are the key to success
  • 6. Disclaimers 
  • 7. Are You Remarkable?
  • 8. Excellence is a form of deviance DO things your peers are not willing to do
  • 9. Permission
  • 10. Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  • 11. Personal BrandThe reasons why people spread the word about your value.
  • 12. ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  • 13. Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
  • 14. Why You?Why Now?
  • 15. My Brand
  • 16. My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons• www.bretlsimmons.com• http://bretsimmons.posterous.com/• www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons• http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
  • 17. Web 1.0, 2.0, 3.0 Anticipatory 3 Relational 2 Informational 1
  • 18. One-to-One
  • 19. One-to-One One-to-Many
  • 20. Many-To-Many New technologies are radically transforming the way we communicate Clay Shirky, 2009
  • 21. Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each otherSocial networks form around social objects, not theother way around Hugh MacLeod
  • 22. Social Objects• Documents• Video• Audio• Pictures• Presentations
  • 23. Social objects are mosttrusted when they areshared among friends
  • 24. Interruption vs.Permission
  • 25. ContentConversation Community
  • 26. Consistently Contribute Value
  • 27. Transparency
  • 28. Content MarketingInbound Marketing Asset Marketing
  • 29. New business card www.namecheap.com
  • 30. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  • 31. Is your cart before your horse?
  • 32. Social MediaYou must be personal and conversant
  • 33. Lead with valueWrap the personal around your value
  • 34. Value Not PersonalityRemarkable
  • 35. Name - Picture - Purpose
  • 36. Order of Importance • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other
  • 37. FLOWActive Passive• Twitter: • Linkedin: River Lake• Blog: • Facebook: Rain Stream
  • 38. Integrate
  • 39. Lieshttp://www.facebook.com/bretsimmons
  • 40. How to not suck at Facebook
  • 41. Twitter is abroadcast medium
  • 42. •Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic•Be patient!
  • 43. Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video
  • 44. Benefits of Blogging• Clarity• Consistency• Challenge• Community• Commitment
  • 45. What to blog about?• Own your own business• Work for someone else
  • 46. Some Examples• http://marketforcause.com/• http://juliansummerhayes.wordpress.com/• http://blog.kemplerdesign.com/• http://www.greatleadershipbydan.com/• http://michaelhyatt.com/• http://www.riverpoolsandspas.com/• http://thephotoenthusiast.com/• http://www.biggby.com/• http://www.sandsregency.com/
  • 47. Examples• Dario Hunt• Cody Witt• Sharon Markovsky• Lisa Drake• Jessica Torres
  • 48. DO IT!
  • 49. Questions?