Branding overview

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For MGT 491 and MGT 691, Personal Branding class at UNR

For MGT 491 and MGT 691, Personal Branding class at UNR

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  • 1. Personal Branding
    Bret L. Simmons, Ph.D.
  • 2. My Brand (partial)
    simmonsb@unr.edu
    bret.simmons@gmail.com
    http://www.google.com/profiles/bret.simmons
    www.bretlsimmons.com
    http://bretsimmons.posterous.com/
    www.twitter.com/drbret
    http://www.linkedin.com/in/bretsimmons
    http://www.facebook.com/bretsimmons
    http://www.youtube.com/user/eustress
    http://www.vimeo.com/bretsimmons
    http://www.slideshare.net/bretlsimmons
  • 3. Disclaimers 
  • 4. Are You Remarkable?
  • 5. Excellence is a form of deviance
    DO things your peers are not willing to do
  • 6. Permission
  • 7. Brand
    The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
    (Seth Godin)
  • 8. Personal Brand
    The reasons why people spread the word about your value.
  • 9. Value
    What you can do uniquely well to help others address issues or solve problems that matter to them.
  • 10. Web 1.0, 2.0, 3.0
    3
    2
    1
    Semantic
    Conversant
    Broadcast
  • 11. Interruption vs. Permission
  • 12. ContentConversation
  • 13. Consistently Contribute Value
  • 14. Transparency
  • 15. Content MarketingInboundMarketingAsset Marketing
  • 16.
  • 17.
  • 18. Is your cart before your horse?
  • 19. Social Media
    You must be personal and conversant
  • 20. Lead with value
    Wrap the personal around your value
  • 21. Value
    Not
    Personality
    Remarkable
  • 22. New business card
    www.namecheap.com
  • 23. Name - Picture - Purpose
  • 24. Order of Importance
  • FLOW
    Active
    Twitter: River
    Blog: Rain
    Passive
    Linkedin: Lake
    Facebook: Stream
  • 30. Integrate
  • 31.
  • 32. Google Profile, LinkedIn
    http://www.google.com/profiles/bret.simmons
    http://www.linkedin.com/in/bretsimmons
  • 33. Lies
    http://www.facebook.com/bretsimmons
  • 34. How to not suck at Facebook
  • 35. Twitter is a broadcast medium
  • 36.
    • Be yourself, not your business
    • 37. Link to your business or blog
    • 38. Contribute value
    • 39. Acknowledge value others contribute
    • 40. Introductions in Twitter, connections offline
    • 41. Be strategic
    • 42. Be patient!
  • 43.
  • 44.
  • 45.
  • 46. Blogging
    Micro publishing platform
    Force yourself to become part of the conversation
    Best damn marketing tool
    Free
    Video
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Benefits of Blogging
    Clarity
    Consistency
    Challenge
    Community
    Commitment
  • 52. What to blog about?
    Own your own business
    Work for someone else
  • 53. Some Examples
    http://sheridanstoryart.com/
    http://marketforcause.com/
    http://sharonmarkovsky.wordpress.com/
    http://professionaltrainer.wordpress.com/
    http://www.dream2clean.com/
    http://blog.kemplerdesign.com/
    http://www.greatleadershipbydan.com/
    http://michaelhyatt.com/
    http://www.riverpoolsandspas.com/
    http://thephotoenthusiast.com/  
    http://www.biggby.com/
    http://www.sandsregency.com/
  • 54. Student Brands
    Jennifer Johnston Canfield
    Greg De Lima
    Tara Olson
    Kristen Dziadul
  • 55. Social Media Revolution Link
    http://www.youtube.com/watch?v=NhPgUcjGQAw
  • 56. DO IT!
  • 57. Questions?