Personal Branding<br />Bret L. Simmons, Ph.D.<br />
My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br /...
Disclaimers <br />
Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Permission<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Personal Brand<br />The reasons why people spread the word about your value.<br />
Value<br />What you can do uniquely well to help others address issues or solve problems that matter to them.<br />
Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Broadcast<br />
Interruption vs. Permission<br />
ContentConversation<br />
Consistently Contribute Value<br />
Transparency<br />
Content MarketingInboundMarketingAsset Marketing<br />
Is your cart before your horse?<br />
Social Media<br />You must be personal and conversant<br />
Lead with value<br />Wrap the personal around your value<br />
Value <br />Not <br />Personality<br />Remarkable<br />
New business card<br />www.namecheap.com <br />
Name - Picture - Purpose<br />
Order of Importance<br /><ul><li>E-mail, Google Profile
Linkedin
Blog
Twitter
Facebook
Other</li></li></ul><li>FLOW<br />Active<br />Twitter:      River<br />Blog:          Rain<br />Passive<br />Linkedin:   L...
Integrate<br />
Google Profile, LinkedIn<br />http://www.google.com/profiles/bret.simmons<br />http://www.linkedin.com/in/bretsimmons<br />
Lies<br />http://www.facebook.com/bretsimmons<br />
How to not suck at Facebook<br />
Twitter is a broadcast medium<br />
<ul><li>Be yourself, not your business
Link to your business or blog
Contribute value
Acknowledge value others contribute
Introductions in Twitter, connections offline
Be strategic
Be patient!  </li></li></ul><li>
Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing to...
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Branding overview

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For MGT 491 and MGT 691, Personal Branding class at UNR

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Branding overview

  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />
  2. 2. My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br />www.bretlsimmons.com<br />http://bretsimmons.posterous.com/<br />www.twitter.com/drbret<br />http://www.linkedin.com/in/bretsimmons<br />http://www.facebook.com/bretsimmons<br />http://www.youtube.com/user/eustress<br />http://www.vimeo.com/bretsimmons<br />http://www.slideshare.net/bretlsimmons<br />
  3. 3. Disclaimers <br />
  4. 4. Are You Remarkable?<br />
  5. 5. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  6. 6. Permission<br />
  7. 7. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  8. 8. Personal Brand<br />The reasons why people spread the word about your value.<br />
  9. 9. Value<br />What you can do uniquely well to help others address issues or solve problems that matter to them.<br />
  10. 10. Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Broadcast<br />
  11. 11. Interruption vs. Permission<br />
  12. 12. ContentConversation<br />
  13. 13. Consistently Contribute Value<br />
  14. 14. Transparency<br />
  15. 15. Content MarketingInboundMarketingAsset Marketing<br />
  16. 16.
  17. 17.
  18. 18. Is your cart before your horse?<br />
  19. 19. Social Media<br />You must be personal and conversant<br />
  20. 20. Lead with value<br />Wrap the personal around your value<br />
  21. 21. Value <br />Not <br />Personality<br />Remarkable<br />
  22. 22. New business card<br />www.namecheap.com <br />
  23. 23. Name - Picture - Purpose<br />
  24. 24. Order of Importance<br /><ul><li>E-mail, Google Profile
  25. 25. Linkedin
  26. 26. Blog
  27. 27. Twitter
  28. 28. Facebook
  29. 29. Other</li></li></ul><li>FLOW<br />Active<br />Twitter: River<br />Blog: Rain<br />Passive<br />Linkedin: Lake<br />Facebook: Stream<br />
  30. 30. Integrate<br />
  31. 31.
  32. 32. Google Profile, LinkedIn<br />http://www.google.com/profiles/bret.simmons<br />http://www.linkedin.com/in/bretsimmons<br />
  33. 33. Lies<br />http://www.facebook.com/bretsimmons<br />
  34. 34. How to not suck at Facebook<br />
  35. 35. Twitter is a broadcast medium<br />
  36. 36. <ul><li>Be yourself, not your business
  37. 37. Link to your business or blog
  38. 38. Contribute value
  39. 39. Acknowledge value others contribute
  40. 40. Introductions in Twitter, connections offline
  41. 41. Be strategic
  42. 42. Be patient! </li></li></ul><li>
  43. 43.
  44. 44.
  45. 45.
  46. 46. Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing tool<br />Free<br />Video<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51. Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
  52. 52. What to blog about?<br />Own your own business<br />Work for someone else<br />
  53. 53. Some Examples<br />http://sheridanstoryart.com/<br />http://marketforcause.com/<br />http://sharonmarkovsky.wordpress.com/<br />http://professionaltrainer.wordpress.com/<br />http://www.dream2clean.com/<br />http://blog.kemplerdesign.com/<br />http://www.greatleadershipbydan.com/<br />http://michaelhyatt.com/<br />http://www.riverpoolsandspas.com/<br />http://thephotoenthusiast.com/  <br />http://www.biggby.com/<br />http://www.sandsregency.com/<br />
  54. 54. Student Brands<br />Jennifer Johnston Canfield<br />Greg De Lima<br />Tara Olson<br />Kristen Dziadul<br />
  55. 55. Social Media Revolution Link<br />http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  56. 56. DO IT!<br />
  57. 57. Questions?<br />
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