0
Personal Branding<br />Bret L. Simmons, Ph.D.<br />
December 9-10, 2010<br />Reno, Nevada<br />
My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br /...
Disclaimers <br />
Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Permission<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Personal Brand<br />The reasons why people spread the word about your value.<br />
Value<br />What you can do uniquely well to help others address issues or solve problems that matter to them.<br />
Is your cart before your horse?<br />
Social Media<br />You must be personal and conversant<br />
Lead with value<br />Wrap the personal around your value<br />
Value <br />Not <br />Personality<br />Remarkable<br />
Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Broadcast<br />
Interruption vs. Permission<br />
ContentConversation<br />
ContentandInboundMarketing<br />
Consistently Contribute Value<br />
Transparency<br />
New business card<br />www.namecheap.com <br />
Name - Picture - Purpose<br />
Order of Importance<br /><ul><li>E-mail, Google Profile
Linkedin
Blog
Twitter
Facebook
Other</li></li></ul><li>FLOW<br />Active<br />Twitter:      River<br />Blog:          Rain<br />Passive<br />Linkedin:   L...
Integrate<br />
Google Profile, LinkedIn<br />http://www.google.com/profiles/bret.simmons<br />http://www.linkedin.com/in/bretsimmons<br />
Lies<br />http://www.facebook.com/bretsimmons<br />
How to not suck at Facebook<br />
Twitter is a broadcast medium<br />
<ul><li>Be yourself, not your business
Link to your business or blog
Contribute value
Acknowledge value others contribute
Introductions in Twitter, connections offline
Be strategic
Be patient!  </li></li></ul><li>Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversa...
Upcoming SlideShare
Loading in...5
×

Branding overview

500

Published on

UNR Personal Branding Class - First Day Overview

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
500
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Branding overview"

  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />
  2. 2. December 9-10, 2010<br />Reno, Nevada<br />
  3. 3. My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br />www.bretlsimmons.com<br />http://bretsimmons.posterous.com/<br />www.twitter.com/drbret<br />http://www.linkedin.com/in/bretsimmons<br />http://www.facebook.com/bretsimmons<br />http://www.youtube.com/user/eustress<br />http://www.vimeo.com/bretsimmons<br />http://www.slideshare.net/bretlsimmons<br />
  4. 4. Disclaimers <br />
  5. 5. Are You Remarkable?<br />
  6. 6. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  7. 7. Permission<br />
  8. 8. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  9. 9. Personal Brand<br />The reasons why people spread the word about your value.<br />
  10. 10. Value<br />What you can do uniquely well to help others address issues or solve problems that matter to them.<br />
  11. 11. Is your cart before your horse?<br />
  12. 12. Social Media<br />You must be personal and conversant<br />
  13. 13. Lead with value<br />Wrap the personal around your value<br />
  14. 14. Value <br />Not <br />Personality<br />Remarkable<br />
  15. 15. Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Broadcast<br />
  16. 16. Interruption vs. Permission<br />
  17. 17. ContentConversation<br />
  18. 18. ContentandInboundMarketing<br />
  19. 19. Consistently Contribute Value<br />
  20. 20. Transparency<br />
  21. 21. New business card<br />www.namecheap.com <br />
  22. 22. Name - Picture - Purpose<br />
  23. 23. Order of Importance<br /><ul><li>E-mail, Google Profile
  24. 24. Linkedin
  25. 25. Blog
  26. 26. Twitter
  27. 27. Facebook
  28. 28. Other</li></li></ul><li>FLOW<br />Active<br />Twitter: River<br />Blog: Rain<br />Passive<br />Linkedin: Lake<br />Facebook: Stream<br />
  29. 29. Integrate<br />
  30. 30.
  31. 31. Google Profile, LinkedIn<br />http://www.google.com/profiles/bret.simmons<br />http://www.linkedin.com/in/bretsimmons<br />
  32. 32. Lies<br />http://www.facebook.com/bretsimmons<br />
  33. 33. How to not suck at Facebook<br />
  34. 34. Twitter is a broadcast medium<br />
  35. 35. <ul><li>Be yourself, not your business
  36. 36. Link to your business or blog
  37. 37. Contribute value
  38. 38. Acknowledge value others contribute
  39. 39. Introductions in Twitter, connections offline
  40. 40. Be strategic
  41. 41. Be patient! </li></li></ul><li>Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing tool<br />Free<br />Video<br />
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
  47. 47. What to blog about?<br />Own your own business<br />Work for someone else<br />
  48. 48. Some Examples<br />http://sheridanstoryart.com/<br />http://marketforcause.com/<br />http://sharonmarkovsky.wordpress.com/<br />http://professionaltrainer.wordpress.com/<br />http://www.dream2clean.com/<br />http://blog.kemplerdesign.com/<br />http://www.greatleadershipbydan.com/<br />http://michaelhyatt.com/<br />http://www.riverpoolsandspas.com/<br />http://thephotoenthusiast.com/  <br />http://www.biggby.com/<br />http://www.sandsregency.com/<br />
  49. 49. Student Brands<br />Jennifer Johnston Canfield<br />Greg De Lima<br />Tara Olson<br />Kristen Dziadul<br />
  50. 50. Social Media Revolution Link<br />http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  51. 51. DO IT!<br />
  52. 52. Questions?<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×