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Branding overview
 

Branding overview

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UNR Personal Branding Class - First Day Overview

UNR Personal Branding Class - First Day Overview

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    Branding overview Branding overview Presentation Transcript

    • Personal Branding
      Bret L. Simmons, Ph.D.
    • December 9-10, 2010
      Reno, Nevada
    • My Brand (partial)
      simmonsb@unr.edu
      bret.simmons@gmail.com
      http://www.google.com/profiles/bret.simmons
      www.bretlsimmons.com
      http://bretsimmons.posterous.com/
      www.twitter.com/drbret
      http://www.linkedin.com/in/bretsimmons
      http://www.facebook.com/bretsimmons
      http://www.youtube.com/user/eustress
      http://www.vimeo.com/bretsimmons
      http://www.slideshare.net/bretlsimmons
    • Disclaimers 
    • Are You Remarkable?
    • Excellence is a form of deviance
      DO things your peers are not willing to do
    • Permission
    • Brand
      The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
      (Seth Godin)
    • Personal Brand
      The reasons why people spread the word about your value.
    • Value
      What you can do uniquely well to help others address issues or solve problems that matter to them.
    • Is your cart before your horse?
    • Social Media
      You must be personal and conversant
    • Lead with value
      Wrap the personal around your value
    • Value
      Not
      Personality
      Remarkable
    • Web 1.0, 2.0, 3.0
      3
      2
      1
      Semantic
      Conversant
      Broadcast
    • Interruption vs. Permission
    • ContentConversation
    • ContentandInboundMarketing
    • Consistently Contribute Value
    • Transparency
    • New business card
      www.namecheap.com
    • Name - Picture - Purpose
    • Order of Importance
      • E-mail, Google Profile
      • Linkedin
      • Blog
      • Twitter
      • Facebook
      • Other
    • FLOW
      Active
      Twitter: River
      Blog: Rain
      Passive
      Linkedin: Lake
      Facebook: Stream
    • Integrate
    • Google Profile, LinkedIn
      http://www.google.com/profiles/bret.simmons
      http://www.linkedin.com/in/bretsimmons
    • Lies
      http://www.facebook.com/bretsimmons
    • How to not suck at Facebook
    • Twitter is a broadcast medium
      • Be yourself, not your business
      • Link to your business or blog
      • Contribute value
      • Acknowledge value others contribute
      • Introductions in Twitter, connections offline
      • Be strategic
      • Be patient!
    • Blogging
      Micro publishing platform
      Force yourself to become part of the conversation
      Best damn marketing tool
      Free
      Video
    • Benefits of Blogging
      Clarity
      Consistency
      Challenge
      Community
      Commitment
    • What to blog about?
      Own your own business
      Work for someone else
    • Some Examples
      http://sheridanstoryart.com/
      http://marketforcause.com/
      http://sharonmarkovsky.wordpress.com/
      http://professionaltrainer.wordpress.com/
      http://www.dream2clean.com/
      http://blog.kemplerdesign.com/
      http://www.greatleadershipbydan.com/
      http://michaelhyatt.com/
      http://www.riverpoolsandspas.com/
      http://thephotoenthusiast.com/  
      http://www.biggby.com/
      http://www.sandsregency.com/
    • Student Brands
      Jennifer Johnston Canfield
      Greg De Lima
      Tara Olson
      Kristen Dziadul
    • Social Media Revolution Link
      http://www.youtube.com/watch?v=NhPgUcjGQAw
    • DO IT!
    • Questions?