Branding ISM-NV


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Presentation for ISM-NV on Personal Branding, September 20, 2012

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Branding ISM-NV

  1. 1. Personal Branding Bret L. Simmons, Ph.D.ISM-NV September 20, 2012
  2. 2. Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your business3. Proper operating principles are the key to success
  3. 3. Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  4. 4. ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  5. 5. Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
  6. 6. Why You?Why Now?
  7. 7. New business card
  8. 8. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  9. 9. Social MediaYou must be personal and conversant
  10. 10. Lead with valueWrap the personal around your value
  11. 11. Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
  12. 12.
  13. 13. Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video
  14. 14. What most companies think1. When we get started, people will show up2. Well, we gave it a couple months, and no one showed up, so let’s quitFalls & Decker, 2011
  15. 15. The Reality• It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blogFalls & Decker, 2011
  16. 16. The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell lastFalls & Decker 2011
  17. 17. Remember• Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale valueFalls & Decker, 2011, p. 180
  18. 18. Examples• Cody Witt• Lisa Drake• Jessica Torres• Tiffany Brown• Kati Nelson• Samantha Conway• Kristin Stith• Tahoe Mountain Sports
  19. 19. Questions?
  20. 20. Bret L. Simmons, 336-9576