Personal Branding Bret L. Simmons, Ph.D.CRS, October 4, 2012
Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your business3. Differentiate your personal brand by demonstrating professional discretion
Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video
What most companies think1. When we get started, people will show up2. Well, we gave it a couple months, and no one showed up, so let’s quitFalls & Decker, 2011
The Reality• It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blogFalls & Decker, 2011
The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell lastFalls & Decker 2011
Remember• Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale valueFalls & Decker, 2011, p. 180
Suggestions• The sooner you behave as if you have no privacy online, the more effective you will be• Use your personal brand online to build bridges, not walls
Suggestions• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing.• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online