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Social Business<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />
http://devinsizemore.com/Live blog coverage<br />#bflash<br />
Do you know everyone in the room?<br />
INTP<br />
SocialAllied with Friends<br />
If you don’t care, no one willGary Vaynerchuk (2011) <br />
MediaMeans of communicating<br />Scott McKain, 1/14/11<br />
Social Media for Business<br />Means of communicating with those friends with whom you are allied to continuously improve ...
Social Media Doesn’t Work<br />Your product or service isn’t any good<br />You’re doing it wrong<br />Gary Vaynerchuk (201...
Remarkable Business<br />What is the single most important thing you need to do on a daily basis if you want to grow your ...
Loyal customers<br />Remarkable products/services<br />Remarkable operations<br />Remarkable employees<br />You<br />
Are you remarkable?<br />
This isn’t just business, it’s personal<br />Mitch Joel<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Remarkable Brand<br />Relationships<br />Choice<br />Talk<br />Value<br />
Action #1: Your Top Competitor<br />Good or bad relationships with customers, employees, community?<br />Why do people cho...
If I was your competitor <br />
People are talking<br />
Customers<br />
Employees<br />
Suppliers<br />
People are talking<br />You earned everything they say about you<br />
Customers<br />Employees<br />Suppliers<br />
What’s new?<br />
Speed, reach, and impact of good and bad news about your business<br />
How are you responding?<br />
Business as usual?<br />
Something new<br />
You and your employees<br />
Social Objects<br />The reason two people are talking to each other <br />Social networks form around social objects, not ...
Social Objects<br />Documents<br />Video<br />Audio<br />Pictures<br />Presentations<br />
Video, Audio, Presentations<br />Your Website<br />
Content(helpful social objects)Conversation<br />Influence<br />
Engagement Matrix: Tom Webster<br />
Social Objects<br />Focus on becoming a factory of relevant social objects. <br />
Social Customers<br />Convene – not control – the conversation<br />Help them find you, and when they do, make sure they h...
Remarkable!<br />
Action #2: Social Objects<br />How do you create social objects?<br />How do you convene conversation around those objects...
Whether you think your company is social or not, it is – because your employees are social. <br />Tom Webster<br />
Social Employees<br />Talking – other sites<br />About you – other sites<br /><ul><li>policy, trust</li></ul>For you – you...
Reasonable Openness<br />Respect that your customers and employees have power<br />Build trust<br />Nurture curiosity and ...
Sandbox Covenant<br />Sandbox: clearly defined boundaries where it is safe to operate <br />Covenants: promises with share...
People Power<br />Social business is about people, not logos. Don’t just rely on official spokespeople to steward your bra...
Digital Citizens<br />Hire employees with a demonstrated track record of being professionally personal using the tools tha...
Action #3: Recommendation<br />What do your employees say about you to their friends and family?<br />How do you know?<br ...
Strategic opportunity<br />Operational excellence<br />Give everyone that touches your business something good to say<br /...
Customers<br />Employees<br />Suppliers<br />
Questions?<br />
Social Business<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />
Bizflash11
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Transcript of "Bizflash11"

  1. 1. Social Business<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />
  2. 2. http://devinsizemore.com/Live blog coverage<br />#bflash<br />
  3. 3. Do you know everyone in the room?<br />
  4. 4. INTP<br />
  5. 5. SocialAllied with Friends<br />
  6. 6. If you don’t care, no one willGary Vaynerchuk (2011) <br />
  7. 7. MediaMeans of communicating<br />Scott McKain, 1/14/11<br />
  8. 8. Social Media for Business<br />Means of communicating with those friends with whom you are allied to continuously improve and grow your business <br />
  9. 9. Social Media Doesn’t Work<br />Your product or service isn’t any good<br />You’re doing it wrong<br />Gary Vaynerchuk (2011)<br />
  10. 10. Remarkable Business<br />What is the single most important thing you need to do on a daily basis if you want to grow your business?<br />
  11. 11. Loyal customers<br />Remarkable products/services<br />Remarkable operations<br />Remarkable employees<br />You<br />
  12. 12. Are you remarkable?<br />
  13. 13. This isn’t just business, it’s personal<br />Mitch Joel<br />
  14. 14.
  15. 15. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  16. 16. Remarkable Brand<br />Relationships<br />Choice<br />Talk<br />Value<br />
  17. 17. Action #1: Your Top Competitor<br />Good or bad relationships with customers, employees, community?<br />Why do people choose them?<br />What do people say about them?<br />How does their value differ from yours?<br />
  18. 18. If I was your competitor <br />
  19. 19. People are talking<br />
  20. 20. Customers<br />
  21. 21. Employees<br />
  22. 22. Suppliers<br />
  23. 23. People are talking<br />You earned everything they say about you<br />
  24. 24. Customers<br />Employees<br />Suppliers<br />
  25. 25. What’s new?<br />
  26. 26. Speed, reach, and impact of good and bad news about your business<br />
  27. 27. How are you responding?<br />
  28. 28. Business as usual?<br />
  29. 29. Something new<br />
  30. 30. You and your employees<br />
  31. 31.
  32. 32. Social Objects<br />The reason two people are talking to each other <br />Social networks form around social objects, not the other way around<br />Hugh MacLeod<br />
  33. 33. Social Objects<br />Documents<br />Video<br />Audio<br />Pictures<br />Presentations<br />
  34. 34. Video, Audio, Presentations<br />Your Website<br />
  35. 35.
  36. 36.
  37. 37. Content(helpful social objects)Conversation<br />Influence<br />
  38. 38. Engagement Matrix: Tom Webster<br />
  39. 39. Social Objects<br />Focus on becoming a factory of relevant social objects. <br />
  40. 40. Social Customers<br />Convene – not control – the conversation<br />Help them find you, and when they do, make sure they have a reason to say good things<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56. Remarkable!<br />
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. Action #2: Social Objects<br />How do you create social objects?<br />How do you convene conversation around those objects?<br />Join the conversation: By the end of the week, write a review on Yelp or leave a comment on a blog<br />
  62. 62. Whether you think your company is social or not, it is – because your employees are social. <br />Tom Webster<br />
  63. 63. Social Employees<br />Talking – other sites<br />About you – other sites<br /><ul><li>policy, trust</li></ul>For you – your site<br /><ul><li>strategy</li></li></ul><li>
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68. Reasonable Openness<br />Respect that your customers and employees have power<br />Build trust<br />Nurture curiosity and humility<br />Hold openness accountable<br />Forgive failure<br />Charlene Li (2010)<br />
  69. 69. Sandbox Covenant<br />Sandbox: clearly defined boundaries where it is safe to operate <br />Covenants: promises with shared accountability<br />Structured openness <br />Charlene Li (2010)<br />
  70. 70. People Power<br />Social business is about people, not logos. Don’t just rely on official spokespeople to steward your brand; hire (and work hard to retain) people throughout the company that can build and nurture your community. Social media is not just a job, but also a skill.<br />Baer & Naslund 2011<br />
  71. 71. Digital Citizens<br />Hire employees with a demonstrated track record of being professionally personal using the tools that can most help (or hurt) your business growth (e.g. blog, Facebook, Twitter, Youtube)<br />
  72. 72. Action #3: Recommendation<br />What do your employees say about you to their friends and family?<br />How do you know?<br />By the end of the week, join LinkedIn and write a recommendation for a former employee or employer<br />
  73. 73. Strategic opportunity<br />Operational excellence<br />Give everyone that touches your business something good to say<br />Convene the conversation<br />Become a valuable social object factory<br />Key Points<br />
  74. 74. Customers<br />Employees<br />Suppliers<br />
  75. 75. Questions?<br />
  76. 76. Social Business<br />Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />@drbret<br />
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