• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Bizflash
 

Bizflash

on

  • 1,480 views

My presentation to Sparks Chamber of Commerce Bizflash on March 4, 2010

My presentation to Sparks Chamber of Commerce Bizflash on March 4, 2010

Statistics

Views

Total Views
1,480
Views on SlideShare
1,451
Embed Views
29

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 29

http://www.bretlsimmons.com 29

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Bizflash Bizflash Presentation Transcript

    • Personal Branding
      Bret L. Simmons, Ph.D.
      College of Business, UNR
      www.bretlsimmons.com
    • Is your cart before your horse?
    • Agenda
      Shameless Promotion
      Operating Principles
      Examples
      Questions
    • December 9-10, 2010
      Reno, Nevada
    • A Few More Events
      April 7 – Sparks Chamber Luncheon
      May 13 – Social Media Panel Discussion at UNR
    • How Did I Get Here?
    • Why are you here?
    • Art
      The intentional act of using your humanity to create change in another person
      (Godin, 2010, p. 99)
    • Are You Remarkable?
    • Excellence is a form of deviance
      DO things your peers are not willing to do
    • Permission
    • Brand
      The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
      (Seth Godin)
    • Personal Brand
      The reasons why people spread the word about your value.
    • Web 1.0, 2.0, 3.0
      3
      2
      1
      Anticipatory
      Conversational
      Informational
    • Interruption vs. Permission
    • ContentandInboundMarketing
    • SEO?Expert Advice?
    • ContentConversation
    • Consistently Contribute Value
    • Transparency
    • Is your cart before your horse?
    • Social Media
      You must be personal and conversant
    • Lead with value
      Wrap the personal around your value
    • Remarkable
      Value
      Not
      Personality
    • Remarkable
    • New business card
      www.namecheap.com
    • Social Capital
      Relationships
      Trust
      Ability
      Integrity
      Intentions
      Reputation
      Professionally personal
      Judgment
    • Name - Picture - Purpose
    • My Brand (partial)
      simmonsb@unr.edu
      bret.simmons@gmail.com
      http://www.google.com/profiles/bret.simmons
      www.bretlsimmons.com
      http://bretsimmons.posterous.com/
      www.twitter.com/drbret
      http://www.linkedin.com/in/bretsimmons
      http://www.facebook.com/bretsimmons
      http://www.youtube.com/user/eustress
      http://www.vimeo.com/bretsimmons
      http://www.slideshare.net/bretlsimmons
    • Order of Importance
      Linkedin
      Blog
      Twitter
      Facebook
      Other
    • FLOW
      Active
      Twitter: River
      Blog: Rain
      Passive
      Linkedin: Lake
      Facebook: Stream
    • Integrate
    • Lies
    • Twitter is a broadcast medium
      • Be yourself, not your business
      • Link to your business or blog
      • Contribute value
      • Acknowledge value others contribute
      • Introductions in Twitter, connections offline
      • Be strategic
      • Be patient!
    • Blogging
      Godin and Peters on blogging
      Micro publishing platform
      Force yourself to become part of the conversation
      Best damn marketing tool
      Free
    • Benefits of Blogging
      Clarity
      Consistency
      Challenge
      Community
      Commitment
    • What to blog about?
      Own your own business
      Work for someone else
    • Some Examples
      http://sheridanstoryart.com/
      http://marketforcause.com/
      http://michaellemons.wordpress.com/
      http://sharonmarkovsky.wordpress.com/
      http://professionaltrainer.wordpress.com/
      http://renohomevoices.com/
      http://www.outandaboutmarketing.com/
      http://www.greatleadershipbydan.com/
      http://michaelhyatt.com/
    • Social Media Revolution Link
      http://www.youtube.com/watch?v=NhPgUcjGQAw
    • DO IT!
    • Questions?