Bizflash

Personal Branding
Bret L. Simmons, Ph.D.
College of Business, UNR
www.bretlsimmons.com

Is your cart before your horse?

Agenda
Shameless Promotion
Operating Principles
Examples
Questions

December 9-10, 2010
Reno, Nevada

A Few More Events
April 7 – Sparks Chamber Luncheon
May 13 – Social Media Panel Discussion at UNR

How Did I Get Here?

Why are you here?

Art
The intentional act of using your humanity to create change in another person
(Godin, 2010, p. 99)

Are You Remarkable?

Excellence is a form of deviance
DO things your peers are not willing to do

Permission

Brand
The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)

Personal Brand
The reasons why people spread the word about your value.

Web 1.0, 2.0, 3.0
3
2
1
Anticipatory
Conversational
Informational

Interruption vs. Permission

ContentandInboundMarketing

SEO?Expert Advice?

ContentConversation

Consistently Contribute Value

Transparency

Is your cart before your horse?

Social Media
You must be personal and conversant

Lead with value
Wrap the personal around your value

Remarkable
Value
Not
Personality

Remarkable

New business card
www.namecheap.com

Social Capital
Relationships
Trust
Ability
Integrity
Intentions
Reputation
Professionally personal
Judgment

Name - Picture - Purpose

My Brand (partial)
simmonsb@unr.edu
bret.simmons@gmail.com
http://www.google.com/profiles/bret.simmons
www.bretlsimmons.com
http://bretsimmons.posterous.com/
www.twitter.com/drbret
http://www.linkedin.com/in/bretsimmons
http://www.facebook.com/bretsimmons
http://www.youtube.com/user/eustress
http://www.vimeo.com/bretsimmons
http://www.slideshare.net/bretlsimmons

Order of Importance
Linkedin
Blog
Twitter
Facebook
Other

FLOW
Active
Twitter: River
Blog: Rain
Passive
Linkedin: Lake
Facebook: Stream

Integrate

Twitter is a broadcast medium

Be yourself, not your business
Link to your business or blog
Contribute value
Acknowledge value others contribute
Introductions in Twitter, connections offline
Be strategic
Be patient!

Blogging
Godin and Peters on blogging
Micro publishing platform
Force yourself to become part of the conversation
Best damn marketing tool
Free

Benefits of Blogging
Clarity
Consistency
Challenge
Community
Commitment

What to blog about?
Own your own business
Work for someone else

Some Examples
http://sheridanstoryart.com/
http://marketforcause.com/
http://michaellemons.wordpress.com/
http://sharonmarkovsky.wordpress.com/
http://professionaltrainer.wordpress.com/
http://renohomevoices.com/
http://www.outandaboutmarketing.com/
http://www.greatleadershipbydan.com/
http://michaelhyatt.com/

Social Media Revolution Link
http://www.youtube.com/watch?v=NhPgUcjGQAw

DO IT!

Questions?

Bizflash

by Bret Simmons on Mar 03, 2010

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Bizflash — Presentation Transcript