0
www.kairaymedia.com
We Want Authority!
www.kairaymedia.com
Link Building is bad Mmkay!
www.kairaymedia.com
So Many Options
www.kairaymedia.com
• Comments
• Forums
• Directories
• Article Sites
• Organizational Sites (.gov, .edu)
...
So Many Options
www.kairaymedia.com
• Comments
• Forums
• Directories
• Article Sites
• Organizational Sites (.gov, .edu)
...
Is That a Bad Thing?
www.kairaymedia.com
Social Signals Are Better!
www.kairaymedia.com
Social Signals Are The Future
• Matt Cutts (Google) : “Over time, Google will care more about identity
and social reputati...
Yeah Yeah. Give Me Links
Quality Social = Quality Natural Links!
The objective is not to “make your links appear natural”,...
Why Content Marketing Works
Visibilty to Influencers
– Influencers need content
– They rely on social channels
– They see ...
Improving Your Chances
www.kairaymedia.com
• Social Aggregation Sites
• Infographics
• Become a Resource
• Social Outreach...
Social Aggregate Sites
Reddit
Inbound
Pinterest
LinkedIn Today
www.kairaymedia.com
Imgur Gets Gangster
www.kairaymedia.com
Imgur Gets Gangster
www.kairaymedia.com
15,000,000 to 20,000,000 Views
Links From:
Infographics
• Harder to Snag
• Too Big for Social
• Consider Partnerships
- 196 links
- Jeffbullas.com
- Mediabistro.com
...
Be a Resource
• Influencers Love Resources
• Support Forums
• Gaps in the Market
• Vanity!
• Trending
www.kairaymedia.com
Social Outreach
• Reach out to Facebook Pages
• Work to become a Reddit Moderator
– Identify or participate in upcoming Su...
Monitor for Natural Success
• Reddit .rss
• Analytics Alerts
• Social Mention Monitoring
www.kairaymedia.com
Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
@kairaymedia
@brentcsutor...
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Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014

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Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.

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Transcript of "Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014"

  1. 1. www.kairaymedia.com
  2. 2. We Want Authority! www.kairaymedia.com
  3. 3. Link Building is bad Mmkay! www.kairaymedia.com
  4. 4. So Many Options www.kairaymedia.com • Comments • Forums • Directories • Article Sites • Organizational Sites (.gov, .edu) • Buying Links • Partnerships • Link Networks • Blogger Outreach • Linkbait (Viral Marketing) • Content Marketing
  5. 5. So Many Options www.kairaymedia.com • Comments • Forums • Directories • Article Sites • Organizational Sites (.gov, .edu) • Buying Links • Partnerships • Link Networks • Blogger Outreach • Linkbait (Viral Marketing) • Content Marketing
  6. 6. Is That a Bad Thing? www.kairaymedia.com
  7. 7. Social Signals Are Better! www.kairaymedia.com
  8. 8. Social Signals Are The Future • Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.” • Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.” • Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…” www.kairaymedia.com
  9. 9. Yeah Yeah. Give Me Links Quality Social = Quality Natural Links! The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts www.kairaymedia.com
  10. 10. Why Content Marketing Works Visibilty to Influencers – Influencers need content – They rely on social channels – They see your content through their chosen channels • This provides confidence to the influencer – They link to or share your content blindfiveyearold.com/social-signals-and-seo www.kairaymedia.com
  11. 11. Improving Your Chances www.kairaymedia.com • Social Aggregation Sites • Infographics • Become a Resource • Social Outreach • Research • Monitor for Natural Success
  12. 12. Social Aggregate Sites Reddit Inbound Pinterest LinkedIn Today www.kairaymedia.com
  13. 13. Imgur Gets Gangster www.kairaymedia.com
  14. 14. Imgur Gets Gangster www.kairaymedia.com 15,000,000 to 20,000,000 Views Links From:
  15. 15. Infographics • Harder to Snag • Too Big for Social • Consider Partnerships - 196 links - Jeffbullas.com - Mediabistro.com - HuffingtonPost - Sitepronews - Ranks well www.kairaymedia.com
  16. 16. Be a Resource • Influencers Love Resources • Support Forums • Gaps in the Market • Vanity! • Trending www.kairaymedia.com
  17. 17. Social Outreach • Reach out to Facebook Pages • Work to become a Reddit Moderator – Identify or participate in upcoming SubReddits • Participate in Twitter Chats • Google+ Communities – https://plus.google.com/communities/111129321876252584400 – 23,000+ members • LinkedIn Today Influencer www.kairaymedia.com
  18. 18. Monitor for Natural Success • Reddit .rss • Analytics Alerts • Social Mention Monitoring www.kairaymedia.com
  19. 19. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras @kairaymedia @brentcsutoras www.kairaymedia.com www.kairaymedia.com
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