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  • 1. Allow us to introduce ourselves. We’re Antenna. A collection of prominent contract-marketing professionals that teams with leading organizations to fundamentally change the way marketing works. We drive real results, our clients get cost-effective solutions, and our people get exciting assignments with best-in-class companies.
  • 2. Why are we doing this? Transactional staffing firms and cumbersome consulting companies simply can’t balance the flexibility and expertise modern marketing organizations demand. You need a nimble, talented community of superstars which you can tap at just the right moment for just the right project or onsite engagement. Antenna unites the best independent and contract marketers, bringing our clients seasoned talent on demand.
  • 3. We don’t have to guess. We are marketers. We’ve been on your side of the table, managing teams and building brands. With over six decades of leadership experience in all facets of the industry, we come to you as peers, ready to talk about the real situation: structural challenges, ROI, the state of your brand and everything else that keeps you up at night.
  • 4. We do more, so we get more done. We’re not merely consultants, and we aren’t just a staffing firm. We offer customized, collaborative marketing consulting, interim marketing leadership, and marketing staffing services which allow you to access and execute strategic guidance from one partner.
  • 5. One partner. Three services. Consulting A Fresh Perspective We solve challenges at every stage of the marketing lifecycle with strategies that fit your brand, audience and objectives and are designed for short- and long-term results. Interim Leadership Hands-On, Senior-Level Thinking Our network offers experienced individuals who can jump in and lend focused leadership to a project or temporarily fill vacant senior-level roles. Staffing Services People Who Perform Whether it’s executing our strategies or driving other initiatives, we fit into your team to provide skills and support without expanding headcount—staffing a single resource or an entire team.
  • 6. We’re not for everyone. We’ve built a community of best-in-class, experienced marketers— individuals looking for careers in contract consulting without sacrificing personal or professional development. Antenna invests in our associates with individual development plans, executive mentorship, strengths-based coaching, peer-to-peer learning, marketing training and best-practice sharing. All this, plus one of the most comprehensive benefits packages around. And that’s how we attract only the best and brightest.
  • 7. Areas of expertise. Strategy & Business Development Business Planning Brand Strategy Situation and Competitive Analysis Segmentation and Targeting Value Proposition Development Positioning and Messaging Architecture Go-to-Market Planning Partnership Identification and Development Growth Strategy & Innovation Brand/Product Management Category and Channel Management Distribution Strategy New Product Development Pricing Management Opportunity Assessment Analytics & Insights Customer Analytics Primary and Secondary Research Qualitative Insights Database Analysis Quantitative Research Marketing Communications Integrated Communications Planning Campaign Strategy and Planning Trade Shows/Event Coordination Sponsorship Engagement Project Management Public Relations Internal Communications Promotions Management Digital Social Media Engagement Mobile Marketing E-mail Marketing Search Engine Optimization (SEO) SEM (PPC) Advertising Content Strategy and Development User Experience Analytics
  • 8. Our approach. Needs Analysis You don’t need your project to be fully defined before contacting us. We help you brainstorm, problem-solve and determine precisely what you need. Scoping We put together a comprehensive plan that includes requirements, strategy, approach, deliverables, timeline and budget. Selection We assure the right resources, cultural fit and professional experience to deliver the right outcomes. Then we prescreen qualified candidates for your review. Execution Your main point of contact—an Antenna Engagement Leader— oversees your project to ensure everything is on track, under budget and beyond expectations. 1 2 3 4STEP STEP STEP STEP
  • 9. Brendon Schrader, CEO Brendon is Founder and CEO of Antenna. Since launching the company in 2006, he has defined the strategy and vision for Antenna’s growth and culture as well it’s unique talent community. Over the last 15 years, Brendon’s leadership experience has spanned numerous complex marketing and communications issues, including market segmentation, key message design, brand positioning, competitive assessment, and customer insight analysis for industries ranging from technology to consumer products. Prior to starting Antenna, Brendon led strategic brand planning and integrated marketing communications for 3M’s largest consumer brand, Post-it® Brand Products, and served as an internal strategy consultant across 3M’s 40 divisions on marketing and communications initatives. Brendon has an MBA from the Carlson School of Management, an M.Ed. from the College of Education and Human Development, and an undergraduate degree in Business Administration all from the University of Minnesota. Additionally, he has studied leadership, strategy and innovation at Northwestern University’s Kellogg School of Management. Meet our leaders.
  • 10. Jennifer Laible, Vice President Jennifer has over 15 years of leadership experience in the Retail, Digital Businesses, Entertainment, and Financial Services industries. Jennifer has delivered significant value for companies in strategy formulation, customer value proposition design, business model development, alliances and partnerships, and go-to-market planning. Prior to joining Antenna, Jennifer led the Strategy and Business Development  function at Best Buy for the $5B entertainment portfolio of businesses, leading growth through new products, channels, customers, and partnerships.  In addition to her seven years of retail leadership, she has extensive experience in the financial services industry across product development, strategy, and finance.  Jennifer has an MBA in Strategy and an undergraduate degree in Finance from the University of Minnesota’s Carlson School of Management. Meet our leaders.
  • 11. John Kundtz, Vice President John brings over 20 years of brand building experience in marketing and business management to our clients. He spent 13 years with the Pillsbury Company in various marketing/brand management and general business roles. As Vice President of Totinos, his responsibilities included establishing the long-term vision for the business, developing and management of the brand positioning and strategy, driving new product plans, leading the annual business planning, and owning the overall P&L responsibility for the division. John continued his career as Vice President of Marketing at CNS responsible for the Breathe Right business where he led the strategic and annual business planning, developed a brand roadmap for the Breathe Right brand and oversaw all marketing and new product activity for the brand. Most recently, John served in the role of Vice President of Professional Services at Neilson, where he was a business partner and senior consultant to several national and global CPG companies. John holds an has an MBA in Marketing and an undergraduate degree in Economics both from the University of Michigan. Meet our leaders.
  • 12. Let’s get started. We’re marketers. You. And Antenna. We should get to know each other, start a conversation, and change the way marketing works.
  • 13. TELEPHONE: 612 746 5070 WWW.ANTENNACONSULTING.COM ©COPYRIGHT2013ANTENNAINC.