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The Graying Of Lake Oswego

The Graying Of Lake Oswego



Speaking engagement to the Lake Oswego Business Alliance July 2008

Speaking engagement to the Lake Oswego Business Alliance July 2008



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    The Graying Of Lake Oswego The Graying Of Lake Oswego Presentation Transcript

    • The Graying of Lake Oswego What does it mean to your business?
    • Grandma Callahan
      • Proper lady but never a stuffy old lady
      • Believed in me
      • Great sense of humor and acceptance
      • Wise and talented
      • Great ethics and values
      • My first realization that we age
    • Nursing Homes-ugh!
      • Volunteered with my daughters for 2 years.
      • I was shocked to learn about how the body ages.
      • I was horrified about how we warehouse our elders.
      • I fell in love with working with the Frail elderly.
      • I became determined to work to improve the quality of life for older generations.
    • My Journey ~How in the world did I become an expert on aging!?
      • I graduated from Marylhurst with a B.A. in Interdisciplinary studies with an emphasis in 3 majors: Communication, Sociology, and Religion.
      • Writer and Speaker ended up in Community Relations for Alzheimer’s unit.
      • Providence recruited me for Corporate Marketing Department for Geriatric care services.
      • I founded Metropolitan Senior Network in response to careless marketing practices.
    • What brought me to Lake Oswego?
      • Recruited as a Regional Director of Marketing for National Nursing Home Chain.
      • Applied for the Lake Oswego Adult Community Center Manager position in June 2005.
      • At the time the city was about to begin the 50+ dialogues and were researching aging issues in Lake Oswego.
      • I was recruited to help with this research and bring change and visibility to the LOACC.
    • What I learned…
      • Lake Oswego’s population is aging. 42% are
      • over the age of 45, of that, 24% are 55+
      • The year before I arrived the requests for
      • Social Services increased 90% and it
      • continued to increase each year.
      • The 50+ dialogues showed that L.O. elders
      • Were concerned with four main issues:
      • 1. Maintaining Independence
      • 2. Connected & intergenerational community
      • 3. Life planning & meaningful service
      • 4. Health & wellness
    • What I Know…
      • World War II: Generation who liked to join and congregate. They went through the Depression, fighting Japan and Hitler. They jitterbugged on dance floors (East Coast vs, West Coast). They created Senior Centers, they were “joiners.”
      • The Silent Generation: Elvis, Marilyn, & James Dean. They cut coupons and buy Caddillacs. They like diversity. No President elected from their ranks.
      • The Boomer: The largest generation from 1943 to 1960…America catered to them—Captain Crunch.
    • What I did…
      • Educational In-services to the LOPD
      • “ Understanding aging issues and working with the Elderly.”
              • Physical Changes
              • Social Changes
              • Financial Changes
              • Relationship Changes
    • It’s all about understanding your customer. Let’s Compare…
      • Today’s 23 year olds were born in 1985.
      • The internet was two years old when they were born.
      • Amazon and eBay started when they were 10 and Google launched when they were 12.
      • They have been playing computer games of mind-blowing complexity since they could sit up.
      • They are knowledgeable, natural users of computer and communications technology and would rather text you a three word sentence than have a conversation.
      • As Jim Carroll, trend and business innovator expert says, “Faster is the new fast.”
    • Let’s Contrast…
      • Today’s older customer (50+)
      • Has been trying to learn technology each step of the way and some of us have been dragged kicking and screaming into it. We often have a love/hate relationship with it.
      • We were brought up without a cell phone, iPod, and the world wide web. Remember the day when no one could reach you for long stretches of time, but when you did talk it was often a longer, slower conversation. The art of conversation was considered polite.
      • Older generations were used to clerks being more attentive. More willing to spend time with them and anxious to solve the problems.
    • So what does it mean to your business?
      • If you have a business that serves older generations, it’s all about impeccable customer service.
        • Understand and respect the physical, social, financial, and relationship needs and changes of the elders.
        • Be willing to go the extra mile with “service excellence” and “value added services” such as brighter lighting, bigger fonts on printed materials, price discounts, places to sit etc.
        • Be prepared to take more time, assist further, problem solve, talk and mostly listen. Give them the time and respect and they will give you undying loyalty and the business!
        • Elders in Action has an “Elder Friendly” certification: Leslie Foren 503-595-7532 [email_address]
        • www.metropolitanseniornetwork.org for marketing education and support.
    • Thank you [email_address]