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L2 S Wine Partners Domestic Presentation 10 18 11

L2 S Wine Partners Domestic Presentation 10 18 11



Great wines taking the market by storm!

Great wines taking the market by storm!



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    L2 S Wine Partners Domestic Presentation 10 18 11 L2 S Wine Partners Domestic Presentation 10 18 11 Presentation Transcript

    • L2S Wine means “Love to Share Wine”
    • Business principles Be true and consistent Seek to understand consumer expectations Produce quality wines that are delicious, approachable and balanced Deliver recognizable quality and exceptional valueClearly differentiate portfolio segments, brands and wines for all occasions 2
    • Winemaking principles Personal involvement and commitment Carefully craft each winePremium quality grapes from the best growing regions & appellationTime honored winemaking techniques and artistic blending methods Skilled winemakers to nurture the process 3
    • Conducted extensive consumer surveys andfocus group studies to determine what young affluent wine drinkers want DiscernersRecognizable quality, approachable style, exceptional value 4
    • PortfolioClearly defined, focused and carefully crafted brands First Vine Thomas Scott Napa Trail California “Blends” “Burgundy style” “Bordeaux style” • Napa Cabernet Sauvignon • Red Wine Blend • Russian River Pinot Noir • Napa Merlot • White Wine Blend • Sonoma County • Napa Red Meritage • Non vintage Chardonnay • Napa Sauvignon Blanc 5
    • First Vine California White Wine Blend California Appellation Sonoma, Lake and Mendocino counties Varietal Blend Chardonnay, Sauvignon Blanc and Muscat Appearance Clear and bright, light straw in color Nose Vibrant fruit, delicate honeysuckle and citrus notes Palate Expansive citrus, ripe pear, peach and golden apple flavors Character Versatile and fun Finish Crisp, fruity and exotic finish 6
    • First Vine California Red Wine Blend California Appellation North Coast and Sierra Foothills Varietal Blend Cabernet Sauvignon, Syrah, Merlot and Zinfandel Aged in French oak barrels Appearance Clear and bright, deep red in color Nose Ripe blackberry and red currant notes with spicy accents Palate Harmonious union between ripe, young intense fruit and more mellow complex fruit Character Versatile and fun Finish Very smooth and velvety 7
    • Thomas Scott Grand Reserve Chardonnay Appellation Sonoma County Varietal Blend 97% Chardonnay and 3% Muscat Barrel fermented using a combination of natural yeasts with restrained French oak barrel aging Appearance Clear and bright, light straw in color Nose Bouquet of pear, citrus fruit and tropical fruit with a hint of allspice and nutmeg Palate Concentrated flavor and silky texture Character Elegant, luscious and rich Finish Silky and lengthy 8
    • Thomas Scott Grand Reserve Pinot Noir Appellation Russian River Valley – Sonoma County Varietal Composition 100% Pinot Noir Aged in French oak barrels Appearance Clear and bright, rich burgundy in color Nose Rose petal, cranberry and red raspberry Palate Excellent varietal characteristics with bing cherry, cranberry, red raspberry and cedar notes Character Elegant, balanced and complete Finish Crisp, complex and silky 9
    • A.C. Nielsen 52-week period ending August 20 Wines priced at $9 and above show double – digit growth• Table wines retailing at $9 and over a 750-ml. bottle grew 10.9% by volume and10.1% by value.• The above-$9 segment easily outperformed below-$9 wine sales, which rose 1.8%by volume and 1.1% by value.• The fastest-growing major table wine variety by volume was Pinot Noir +12.9%, inspite of the fact that it carried the highest average price tag among all majorvarietal wines.• Chardonnay continues to be the largest-selling variety in Nielsen channels,followed by Cabernet Sauvignon and Merlot. 10
    • A.C. Nielsen 4 week period ending Sept. 17Most of the growth took place in the over-$20 and $9 to $11.99 price points…• Based on value wine sales increased 9.9 percent based in the over-$20 segmentand increased 8.3 percent in the $9 to $11.99 segment.• In volume, during the same period, the over-$20 segment increased 10.7 percentwhile the $9 to $11.99 segment increased 9.8 percent.• The $15 to $19.99 segment grew 7.5 percent in sales and 8.5 percent in volume.• Wine sales in the $0 to $2.99 segment fell 3.1 percent and sales in the $6 to $8.99price segments fell 5.3 percent. 11
    • Retail Pricing Strategy Thomas Scott Grand Vintage Shelf Price Feature Ad / "Hot" Reserve Russian River Pinot Noir 2010 $27.99 $23.99 $21.99Sonoma County Chardonnay 2010 $21.99 $18.99 $16.99 First Vine Premium Vintage Shelf Price Feature Ad / "Hot" California Wines California Red Wine Blend NV $12.99 $10.99 $9.99California White Wine Blend NV $12.99 $10.99 $9.99 Release in Spring 2012 Napa Trail Wines Vintage Shelf Price Feature Ad / "Hot"Napa Valley Sauvignon Blanc 2011 $19.99 $17.99 $15.99 Napa Valley Merlot 2010 $25.99 $22.99 $19.99 Napa Valley Meritage 2010 $25.99 $22.99 $19.99 Napa Valley Cabernet 2010 $29.99 $27.99 $23.99 Sauvignon 12
    • Sales & Marketing Strategy Renowned Appellations World Class QualityBuild and strengthen the connection with the consumer 13
    • Thank You 14