Grow TribeReview and improve website – Unique, professional copy-writing, Newsletter signup, Other incentives (e.g. special report), Be findable on Google, Review signup message/thank you pages, add more incentives (e.g. CD, Book, discounts)2. ConnectNewsletter, via twitter, Regularly update your blog , Status updates, Questions / answers, Forums / Blog comments, Conversations, Education , Networking, Advice, Polls / Survey3. SellReview & improve all your sales pages, Implement at least one “up-sell” strategy, Make an offer on every newsletter, Make a regular offer via Twitter/Facebook/LinkedInThe right sales language is vital. Sell on your website, landing pages, etc What should be on your sales page? Testimonials audio/video, images of you or your product
At a Minimum;Create a profile on Twitter, Facebook and LinkedIn. Then find other places your market may gather.
Who Am I? Brendan James Byrne Working online since 1998 Started building websites in 2003 Teaching online business building since 2007
Receptive Technologies 7 Fulltime staff 120 active clients, mostly SME’s. Online Marketing; Planning Web Design / Building Increase Visitors (Social Media & SEO) Increase Conversion
Social Media Marketing Outcome; Create a simple plan to fill the hours you are willing to dedicate to social networking
The Three Step Formula 1. Grow your tribe 2. Connect with your tribe 3. Sell to your tribe
Using Social Media in Business Outcomes; UnderstandFacebook, Twitter and LinkedIn.
Using Social Media in Business Where does your Tribe connect? Have your presence there! www.facebook.comwww.twitter.comwww.linkedin.comwww.blogger.com Find others; http://en.wikipedia.org/wiki/List_of_social_networking_websites
Using Social Media in Business When You Are Starting Out, Imagine; EVERYTHING YOU POST IS VISABLE TO EVERYONE not true – just an attitude.
Facebook www.facebook.com 10 Million Facebook users in Australia 53.6% are aged 26-64 source; http://gold.insidenetwork.com/facebook/facebook-stats/
Facebook Start with: Personal Profile Fan “Page” Work with; Photos, Links, Notes.
Facebook Page for your Business Visit; http://www.facebook.com/pages/learn.php
Facebook Tips The key is “relationships” and “conversation”, not “selling” Using a good profile picture/logo
Facebook Tips Use keywords in your profile page and Fan page. Be proactive on Facebook, search for your tribe through groups & pages. Talk and Comment to people via their wall or commenting on people’s posts.
Linkedin www.linkedin.com 68% aged 35+ 1.2 Million Australians 1% of linked users (addicts) are responsible for 36% of visits to the site!!! WOW! Source; http://tinyurl.com/38uxljp
Linkedin To Do List Creating an interesting profile Change of status frequently Ask questions to gain visibility Join relevant groups and posts regularly Give recommendations (gain visibility)
Twitter www.twitter.com 2.5 Million Australians 84% are over 24 years old source: http://www.itinformer.com.au/_blog/Heidi_Allen/post/Australian_Twitter_Statistics_2010/
Twitter Create a community of “followers”. “Microblogging” platform Share useful links Make announcements Generate conversation Connect with like-minded people Connect with prospects Connect with possible suppliers
Twitter Is Great For; Customer service Soft selling Referral marketing Positioning yourself as an expert
Twitter Etiquette Terminology Following Re-tweeting Replying Direct messaging
Twitter Etiquette What Is @ ? Every twitter profile starts with @. Examples: @receptivetech = Receptive Technologies @brendanbyrne = Brendan Byrne On twitter people are always referred to as the twitter name and it is always proceeded with @.
Twitter Etiquette Re-tweeting or “RT" Let’s say that @brendanbyrne tweets something like: “You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0” If I found it interesting and want to share with my followers we can re-tweet it (pass it on) to followers; “RT @brendanbyrne You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0” “RT @brendanbyrne” indicates we are re-tweeting and that we are acknowledging the idea came from someone else giving them credit for it.
Tweeting Guidelines Tweeting about products/services Provide a link to more info on your website Write a tweet that will entice people to click on the link E.g.: our client @brendanbyrne saved $700 per year using our tools; www.page.com don’t just sell inject personality into your tweets give followers a behind-the-scenes look at your business or life.
Save time Automation saves time! Twitter posts can be shown as status updates on Linkedin andFacebook. Blogs posts can be shown on Facebook, and LinkedIn (Look for RSS Feed)