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Presentation to Business Swap on Social Media Marketing

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  • What is Social Networking?
  • Grow TribeReview and improve website – Unique, professional copy-writing, Newsletter signup, Other incentives (e.g. special report), Be findable on Google, Review signup message/thank you pages, add more incentives (e.g. CD, Book, discounts)2. ConnectNewsletter, via twitter, Regularly update your blog , Status updates, Questions / answers, Forums / Blog comments, Conversations, Education , Networking, Advice, Polls / Survey3. SellReview & improve all your sales pages, Implement at least one “up-sell” strategy, Make an offer on every newsletter, Make a regular offer via Twitter/Facebook/LinkedInThe right sales language is vital. Sell on your website, landing pages, etc What should be on your sales page? Testimonials audio/video, images of you or your product
  • At a Minimum;Create a profile on Twitter, Facebook and LinkedIn. Then find other places your market may gather.
  • You are in control.Don’t lie!

Transcript

  • 1. Social Media Marketing
  • 2.
    • Define Social Media Marketing
    • 3. Using Social Media in Business
    • 4. Tricks to make Social Media Easy
  • Who Am I?
    Brendan James Byrne
    Working online since 1998
    Started building websites in 2003
    Teaching online business building since 2007
  • 5. Receptive Technologies
    7 Fulltime staff
    120 active clients, mostly SME’s.
    Online Marketing;
    Planning
    Web Design / Building
    Increase Visitors (Social Media & SEO)
    Increase Conversion
  • 6. Social Media Marketing
    Outcome;
    Create a simple plan to fill the hours you are willing to dedicate to social networking
  • 7. The Three Step Formula
    1. Grow your tribe
    2. Connect with your tribe
    3. Sell to your tribe
  • 8. Using Social Media in Business
    Outcomes;
    UnderstandFacebook, Twitter and LinkedIn.
  • 9.  Using Social Media in Business
    Where does your Tribe connect? Have your presence there!
    www.facebook.comwww.twitter.comwww.linkedin.comwww.blogger.com
    Find others;
    http://en.wikipedia.org/wiki/List_of_social_networking_websites
  • 10. Using Social Media in Business
    When You Are Starting Out, Imagine;
    EVERYTHING YOU POST IS VISABLE TO EVERYONE
    not true – just an attitude.
  • 11. Facebook
    www.facebook.com
    10 Million Facebook users in Australia
    53.6% are aged 26-64
    source; http://gold.insidenetwork.com/facebook/facebook-stats/
  • 12. Facebook
    Start with:
    Personal Profile
    Fan “Page”
    Work with; Photos, Links, Notes.
  • 13. Facebook Page for your Business
    Visit;
    http://www.facebook.com/pages/learn.php
  • 14. Facebook Tips
    The key is “relationships” and “conversation”, not “selling”
    Using a good profile picture/logo
  • 15. Facebook Tips
    Use keywords in your profile page and Fan page.
    Be proactive on Facebook, search for your tribe through groups & pages.
    Talk and Comment to people via their wall or commenting on people’s posts.
  • 16. Linkedin
    www.linkedin.com
    68% aged 35+
    1.2 Million Australians
    1% of linked users (addicts) are responsible for 36% of visits to the site!!! WOW!
    Source; http://tinyurl.com/38uxljp
  • 17. Linkedin To Do List
    Creating an interesting profile
    Change of status frequently
    Ask questions to gain visibility
    Join relevant groups and posts regularly
    Give recommendations (gain visibility)
  • 18. Twitter
    www.twitter.com
    2.5 Million Australians
    84% are over 24 years old
    source: http://www.itinformer.com.au/_blog/Heidi_Allen/post/Australian_Twitter_Statistics_2010/
  • 19. Twitter
    Create a community of “followers”.
    “Microblogging” platform
    Share useful links
    Make announcements
    Generate conversation
    Connect with like-minded people
    Connect with prospects
    Connect with possible suppliers
  • 20. Twitter Is Great For;
    Customer service
    Soft selling
    Referral marketing
    Positioning yourself as an expert
  • 21. Twitter Etiquette
    Terminology
    Following
    Re-tweeting
    Replying
    Direct messaging
  • 22.  Twitter Etiquette
    What Is @ ?
    Every twitter profile starts with @. Examples:
    @receptivetech = Receptive Technologies
    @brendanbyrne = Brendan Byrne
    On twitter people are always referred to as the twitter name and it is always proceeded with @.
  • 23.  Twitter Etiquette
    Re-tweeting or “RT"
    Let’s say that @brendanbyrne tweets something like:
    “You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”
    If I found it interesting and want to share with my followers we can re-tweet it (pass it on) to followers;
    “RT @brendanbyrne You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”
    “RT @brendanbyrne” indicates we are re-tweeting and that we are acknowledging the idea came from someone else giving them credit for it.
  • 24. Tweeting Guidelines
    Tweeting about products/services
    Provide a link to more info on your website
    Write a tweet that will entice people to click on the link
    E.g.: our client @brendanbyrne saved $700 per year using our tools; www.page.com
    don’t just sell
    inject personality into your tweets
    give followers a behind-the-scenes look at your business or life.
  • 25. Save time
    Automation saves time!
    Twitter posts can be shown as status updates on Linkedin andFacebook.
    Blogs posts can be shown on Facebook, and LinkedIn (Look for RSS Feed)
  • 26. Facebook RSS (blog import)
    http://www.facebook.com/editnotes.php
  • 27. Facebook Twitter Link
    http://apps.facebook.com/twitter/
  • 28. LinkedIn Showing Twitter
  • 29. LinkedIn – Blog Feed
  • 30. Receptive Technologies
    Online Marketing;
    Planning
    Web Design / Building
    Increase Visitors (Social Media & SEO)
    Increase Conversion
    1300 794 770