Social Networking for Job Seekers Breckany Eckhardt


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This in-depth PowerPoint will give you the tools, training, resources, and techniques that you need to create a powerful online presence for recruiters and Human Resource Managers to help you get your foot in the door!

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Social Networking for Job Seekers Breckany Eckhardt

  2. 2. Can You name these logos?
  3. 3. What is Social Networking?
  4. 4. *Technology Terms Web browser is what you need to get online Search engines are used to locate information or people on the internet Social media is an online tool used to communicate information – it is a broader term than social networking Social Networking is networking using ay online tool to communicate with people and get to know new people
  5. 5. *Technology Terms cont. Social Networking sites are where people go to meet each other on the internet. Blogs are “web logs”, or online journals, where people write, display photos, and discuss a very specific topic Microblogs are used to communicate small pieces of information, usually <140 words Post is a phrase, picture, video, or other type of media that a person puts into a social networking site. A Status update is a type of post.
  6. 6. *What is an Online Profile ? <ul><li>Online snapshots of the user’s life </li></ul><ul><li>Professional or personal </li></ul><ul><li>Multimedia: Words, Photos, Audio, and Video, hyperlinks </li></ul>
  7. 7. How do you want to present yourself to the world? Sunshine says, “Be Youself, Brand Yourself.”
  8. 8. Who is Social Networking?
  9. 9. <ul><li>Jobseekers with experience in a unique field, or working with </li></ul><ul><li>rare machines or tools, should absolutely be online! </li></ul><ul><li>Recruiters, Hiring Managers, HR staffers go looking for people with unique and specialized skills on the internet </li></ul><ul><ul><li>They search social media </li></ul></ul><ul><ul><li>They use Google, which pulls up Facebook & LinkedIn </li></ul></ul>
  10. 10. Make Connections, Research Companies, Show up in a Google search, communicate your skills to your networks
  11. 11. *Netiquette <ul><li>Spelling, abbreviations, acronyms, phrases are NOT acceptable for professional communications </li></ul><ul><li>NEVER TYPE IN ALL RED OR CAPS – THIS IS READ AS SHOUTING! </li></ul><ul><li>Think of how other people will interpret your words… Use the KISS principle: </li></ul><ul><li>… Keep It Simple, Silly! </li></ul>
  12. 12. Cautions <ul><li>Inappropriate content on your own profile </li></ul><ul><li>Inappropriate content on others’ profiles </li></ul><ul><li>Content that you have deleted may come up in Google for months or years to come </li></ul><ul><li>Difference between being personal </li></ul><ul><li>(sharing home address, Birthdate, SS #, private information) and personable </li></ul><ul><li>(sharing hobbies: “I like knitting”) </li></ul>
  13. 13. What if I Opt Out? <ul><li>HR folks interpret tech savvy </li></ul><ul><li>Miss practical, useful connections </li></ul><ul><li>65% of HR managers Google job candidates … the people they know the most about get called first! </li></ul>
  14. 14. *“But I like to use Facebook for family and friends and Linkedin for professional connections… I like to keep them separate…” This is not a good idea while you are job searching because you are cutting your networks in half! Stay public and professional on Facebook until you are hired... then go back to being private if you want.
  15. 15. Checklist
  16. 17. If you want to try out Social Networking, Facebook is easy, fun, and exciting
  17. 19. <ul><li>*Profile Building </li></ul><ul><ul><ul><li>Do not have to answer every question. </li></ul></ul></ul><ul><ul><ul><li>Customize your preferences. </li></ul></ul></ul><ul><ul><ul><li>Key points: </li></ul></ul></ul><ul><ul><ul><ul><li>Profile Picture </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Job Title: Active Job Seeker at “Your Company” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SOME likes and interests </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bio is your 60 Second Sell </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Leave out religion & politics while job searching </li></ul></ul></ul></ul>
  18. 20. Follow Facebook’s Prompts to Create a Profile
  19. 23. *What is a status update ?
  20. 24. <ul><li>What is the news feed ? </li></ul><ul><ul><li>Repeat important messages 2-3 times </li></ul></ul><ul><ul><li>Talk about successes from your job search frequently in your status message. </li></ul></ul><ul><ul><li>Stay positive!  </li></ul></ul>
  21. 25. Tag your friends whenever you can talk about them in your search. They will be notified about your post, and so will their friends! Use the @ , then type in their name and click on it when it appears
  22. 30. LinkedIn will also walk you through building a profile, and they will have a meter showing how much more you have to do Try to get this meter to 100%
  23. 31. Now that you are “Linked in” with Linkedin, this video will show you how to connect to people using this social networking website.
  24. 32. Video: Using Linkedin
  25. 33. Tips and Tricks <ul><li>Current Job Title: “ Active Job Seeker – [Your Field]” </li></ul><ul><li>Current Company Name “Your Organization” </li></ul><ul><li>Headline : Your life / career’s mission statement </li></ul><ul><li>Summary: 60-second sells (1 or 2 at most) </li></ul><ul><li>Specialties: Job titles from ONET Online </li></ul><ul><li>Volunteer : Create a Job Title (Volunteer) </li></ul><ul><li>Alt # to add bullet points </li></ul><ul><li>Employment History: Fill in the time gaps! </li></ul><ul><li>Profile Views: Connect with them! </li></ul>
  26. 35. Making Connections <ul><li>Read profiles thoroughly. Find commonalities and meaningful connections. </li></ul><ul><li>Provide value added to their bottom line. </li></ul><ul><ul><li>Ask interesting questions. Be unique & personable. (Use F.O.R.D. technique) Offer help! </li></ul></ul><ul><li>You are a business! Your networks represent you & vice versa. Cut off “dead weight”/ Ignore </li></ul><ul><li>Don’t spread yourself too thin. </li></ul><ul><li>Schedule time for Social Networking. </li></ul><ul><li>Attend Events. Bring and share business cards. </li></ul><ul><ul><li>Write Linkedin on your badge  </li></ul></ul>
  28. 41. Contacts <ul><li>Check 1-2 times a week. Add contacts. Update profile with new additions. </li></ul><ul><ul><li>(New City, New job, new volunteer, new event, new network… Keep you in their minds!) </li></ul></ul><ul><li>Stay positive. </li></ul><ul><li>Broadcast your job search… </li></ul><ul><li>ALWAYS THANK YOUR NETWORKS! </li></ul><ul><li>From the computer screen to the coffee shop. </li></ul>
  29. 43. Company Research <ul><li>Find 1 st and 2 nd Degree connections </li></ul><ul><li>Company Statistics </li></ul><ul><li>Follow Companies for job postings </li></ul>
  30. 44. Volunteering <ul><li>Select an organization and role that will home in on a job opportunity. Get started with </li></ul><ul><li>Get recommendations from the orgs.! </li></ul><ul><li>List as Job Title & add bullet points to list duties and responsibilities </li></ul>
  31. 46. Social Media Tools Groups Blogs Linking Websites Together Online Resume Tools
  32. 47. Groups <ul><li>*A group on Facebook or LinkedIn is: </li></ul><ul><ul><li>An online conversation between people who share an interest </li></ul></ul><ul><ul><li>A public statement about your interests </li></ul></ul><ul><ul><li>Sharing of resources </li></ul></ul><ul><ul><li>Establishing credibility </li></ul></ul><ul><ul><li>A great way to “meet” people who are in the same industry, field, or area of study as you </li></ul></ul>
  33. 48.  To browse Groups, click “MORE”, and then click “GROUPS” on your Home Page
  34. 49. Machinist Use the search box at the top of the page to search for a term from your work .  Then click again on “GROUPS ”
  35. 50. Public Groups can be browsed by anyone. You must request to join Private Groups
  36. 53. LinkedIn also has a Q&A section to help you network and show off your knowledge. The Q&A section pulls up in Google
  37. 54. You can browse groups by industry… 
  38. 55. … and drill down into your specialty Join 3 + groups in your field
  39. 56. *Linking Your Websites Together Be consistent with your name, especially if you have a common name. Make it easy for people to find you. Use the same name on your resume, cover letter, business card, and on the internet. Ex: Jane Smith vs. Jane Beatrice Smith
  40. 57. Copy and paste the website address to all of your online sites on your Facebook and Linkedin pages. It will help you get to the “top” of the front page of a Google search! ↓
  41. 59.  Add your websites on LinkedIn
  42. 60. Personalize labels here instead of just adding the web address. Examples: Volunteer Award Professional Blog Community Service
  43. 61. You can also link your Twitter account to your LinkedIn account. When you post on Linkedin, they will be added to Twitter as well.
  44. 62. To add your Blog Feeds to Linkedin 1. Go to Learning Center 2. Go to Applications 3. Go to Blog Links & Add Blog
  45. 63. Link Sites & Posts Together with These Social Media Tools
  46. 64. Blogging
  47. 65. *Blog <ul><li>Blogging requires being a producer or a conduit of information </li></ul><ul><ul><li>Blog = short for “We b log ”: an online journal </li></ul></ul><ul><li>One big form is “MicroBlogging” (Twitter) <140 characters of text </li></ul><ul><li>Blogging is a way to allow potential hiring managers to passively get to know your personality and body of knowledge </li></ul>
  48. 66. *Blogging <ul><li>Things to Remember: </li></ul><ul><li>Don’t blog if you don’t like to type a lot! </li></ul><ul><li>Write Frequently </li></ul><ul><li>Be positive </li></ul><ul><li>The best blog posts show off your personality </li></ul><ul><li>Promote your blog – tell your Facebook & LinkedIn friends. Tell your “real” friends! </li></ul>
  49. 67. Other Ideas <ul><li>Provide book / movie reviews online. </li></ul><ul><li>Job search in public. Be friendly. You never know who you are going to meet! </li></ul><ul><li>Create presentations using. </li></ul><ul><ul><li>Book: Slideology </li></ul></ul><ul><li>Send handwritten thank you notes to your networks. </li></ul><ul><li>Use Trippet (Look up) </li></ul><ul><li>Google Alerts: See who has searched you </li></ul>
  50. 68. Learning Checkpoint <ul><li>What is Social Networking? </li></ul><ul><li>Name 2 popular social networking sites. </li></ul><ul><li>Give an example of a status update that could be used in job searching. </li></ul><ul><li>What is the difference between a 1 st degree and 2 nd degree connection? </li></ul><ul><li>Why is it important to use Facebook and Linkedin while job searching? </li></ul>
  51. 69. Questions? Thank you for attending today’s presentation Next steps…
  52. 70. Resume Tools <ul><li>At the end of this presentation, you will see a completed Facebook and Linkedin profile and a demonstration on how you can: </li></ul><ul><li>Protect privacy of information online including personal information and photo sharing preferences </li></ul><ul><li>Incorporate job searching strategies into Facebook and Linkedin including the use of ONET’s job titles, 60-Second Sell, PAR statements, recommendations, and online groups </li></ul><ul><li>Conduct company research online and find hiring managers and networks for informational interviews </li></ul>
  53. 71. You will also get a preview of: Blog (Wordpress or Blogger) Resume tool Visual CV
  54. 72. *Activity <ul><li>Go Online and Google Yourself! (or use Zaba Search or 123 People) </li></ul><ul><li>Choose a tool from the Social Networking tool list that you would like to work on. The rest of the workshop is lab time to provide support for you. Open Critique workshops are available for additional support. </li></ul><ul><li>Go to and click on SOCIAL_NETWORKING for websites shown in this workshop. Additional resources are under the online_tools tag </li></ul>