The Future of Media
“Innovation through
inspiration”
Over mij
12-5-2014 NU.nl presentatie 20122
Over NU.nl
12 May 2014 Presentationname3
4
12 May 20145

–





NU.nl weetjes
6
Media times
are
changing
7
Times are changing
“From news scarcity towards news abundance: either be a platform or a choice
Print
Digital news
Print
D...
Everything becomes mobile & mobile changes everything
Media time consumption share US
9
45%
25%
17%
9%
7%
4%
44%
26%
16%
8...
Bron: AdAge Digital by Jon Steinberg 21 November 2012
11
Relevance – content & context
14
Relevance – personalize
16
17
The Future of
NU.nl
18
Say hello to the omni-channel consumer
19
Day of NU.nl pageviews – platform use
20
Relevance - news & more
21
More moments Personalized content
NUlab – personalized push
22
Bron: NRC
MENU: “NU.nl to your taste”
Fully adjusted to the user, based on location, behaviour, preferences and
device
23
The Future
of
Devices
24
The Third Wave of Mobile
Smartwatch
Smartwatch
28
Google Glass
Content creëren
12 May 2014 Presentationname
12 May 2014 Presentationname31
NUfoto Glass applicatie
12 May 2014 Presentationname32
Keeps you in the world
12-5-2014 NU.nl presentatie 201234
Commands
Commands
12 May 2014 Presentationname36
Contextual trigger
Microinteraction
Action
12 May 2014 Presentationname37
12 May 2014 Presentationname38
Impact op media
12 May 2014 Presentationname39
Context is key
12 May 2014 Presentationname40
Media op Glass
12 May 2014 Presentationname41
12 May 2014 Presentationname42
12 May 2014 Presentationname43
12 May 2014 Presentationname44
The Future
of
Business Models
45
Pay per gaze?
Pay for personalised services
The future of advertising
12 May 2014 Presentationname
Data is the new oil
12-5-2014 NU.nl presentatie 201251
The Future of Media
52
Curious about the
Future of Mobile?
Just watch..
Content as a service
VRAGEN?
@brechtjedeleij
brechtje@nu.nl
The Future of Media and NU.nl
The Future of Media and NU.nl
The Future of Media and NU.nl
The Future of Media and NU.nl
The Future of Media and NU.nl
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The Future of Media and NU.nl

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My presentation for #SMC055 Social Media Club Apeldoorn on NU.nl and the impact of mobile & future devices on media.

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The Future of Media and NU.nl

  1. 1. The Future of Media “Innovation through inspiration”
  2. 2. Over mij 12-5-2014 NU.nl presentatie 20122
  3. 3. Over NU.nl 12 May 2014 Presentationname3
  4. 4. 4
  5. 5. 12 May 20145
  6. 6.  –      NU.nl weetjes 6
  7. 7. Media times are changing 7
  8. 8. Times are changing “From news scarcity towards news abundance: either be a platform or a choice Print Digital news Print Digital news Digital news Digital Magazines Digital news Scarcity Mass-market dynamics Abundance Individualistic-market dynamics We are here But what will it be in 2020 Competition for customers is becoming more intensive.1. Markets are becoming more fragmented.2. Differentiation is becoming more difficult.3.
  9. 9. Everything becomes mobile & mobile changes everything Media time consumption share US 9 45% 25% 17% 9% 7% 4% 44% 26% 16% 8% 8% 6% 43% 26% 15% 7% 7% 9% 42% 26% 14% 6% 5% 12% 38% 20% 12% 4% 5% 20% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% TV Online Radio Print Other Mobile 2009 2010 2011 2012 2013 Source:emarketer/BusinessIntelligence– August 2013 in US It is essential to understand, utilize, grow and monetize mobile Mobile advertising revenues are expected to grow with 26% to even 50% in certain forecasts
  10. 10. Bron: AdAge Digital by Jon Steinberg 21 November 2012
  11. 11. 11
  12. 12. Relevance – content & context 14
  13. 13. Relevance – personalize 16
  14. 14. 17
  15. 15. The Future of NU.nl 18
  16. 16. Say hello to the omni-channel consumer 19
  17. 17. Day of NU.nl pageviews – platform use 20
  18. 18. Relevance - news & more 21 More moments Personalized content
  19. 19. NUlab – personalized push 22 Bron: NRC
  20. 20. MENU: “NU.nl to your taste” Fully adjusted to the user, based on location, behaviour, preferences and device 23
  21. 21. The Future of Devices 24
  22. 22. The Third Wave of Mobile
  23. 23. Smartwatch
  24. 24. Smartwatch 28
  25. 25. Google Glass
  26. 26. Content creëren 12 May 2014 Presentationname
  27. 27. 12 May 2014 Presentationname31
  28. 28. NUfoto Glass applicatie 12 May 2014 Presentationname32
  29. 29. Keeps you in the world 12-5-2014 NU.nl presentatie 201234
  30. 30. Commands Commands
  31. 31. 12 May 2014 Presentationname36 Contextual trigger Microinteraction Action
  32. 32. 12 May 2014 Presentationname37
  33. 33. 12 May 2014 Presentationname38
  34. 34. Impact op media 12 May 2014 Presentationname39
  35. 35. Context is key 12 May 2014 Presentationname40
  36. 36. Media op Glass 12 May 2014 Presentationname41
  37. 37. 12 May 2014 Presentationname42
  38. 38. 12 May 2014 Presentationname43
  39. 39. 12 May 2014 Presentationname44
  40. 40. The Future of Business Models 45
  41. 41. Pay per gaze?
  42. 42. Pay for personalised services
  43. 43. The future of advertising
  44. 44. 12 May 2014 Presentationname
  45. 45. Data is the new oil
  46. 46. 12-5-2014 NU.nl presentatie 201251
  47. 47. The Future of Media 52
  48. 48. Curious about the Future of Mobile? Just watch..
  49. 49. Content as a service
  50. 50. VRAGEN? @brechtjedeleij brechtje@nu.nl

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