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Mobile first strategy of NU.nl: relevancy on every screen

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Brechtje de Leij
Brechtje de Leij

Presentation Mobile First Strategy NU.nl for Digital Marketing Live

Technology
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NU.nl: Telegraaf: 37,2% bereik 26,6% bereik Unique visitors: 5.178.984 Unique visitors: 3.703.252 AD.nl: NOS.nl: 21,6% bereik 32,5% bereik Unique visitors: 3.007.152 Unique visitors: 4.524.650 3
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Mobile first strategy of NU.nl: relevancy on every screen

  • 1.
  • 2. 2
  • 3. NU.nl: Telegraaf: 37,2% bereik 26,6% bereik Unique visitors: 5.178.984 Unique visitors: 3.703.252 AD.nl: NOS.nl: 21,6% bereik 32,5% bereik Unique visitors: 3.007.152 Unique visitors: 4.524.650 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7.
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 2010 2011 2012 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. Half page banner In-app video Store locator 20
  • 21. 21
  • 22. 22