Making alternative revenue models work: A TV company and online recruitment

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Making alternative revenue models work: A TV company and online recruitment - David Archer, Managing Director, Scottish Television

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Making alternative revenue models work: A TV company and online recruitment

  1. 1. Making alternative revenue models work: A TV company and online recruitment David Archer Managing Director, STV Ventures 20 January 2010
  2. 2. Contents <ul><li>Introduction to STV </li></ul><ul><li>New revenue models – some examples </li></ul><ul><li>Case study – STV and online recruitment </li></ul><ul><li>Questions ? </li></ul>
  3. 3. Introduction to STV <ul><li>STV </li></ul><ul><ul><li>Channel 3 broadcaster for majority of Scotland since 1957 </li></ul></ul><ul><ul><li>Reach 4m Scots per month via TV </li></ul></ul><ul><ul><li>STV Ventures tasked to drive new revenue streams </li></ul></ul>
  4. 4. New Revenue Models – Some Examples <ul><li>Online </li></ul><ul><ul><li>stv.tv </li></ul></ul><ul><ul><li>STV Player </li></ul></ul><ul><li>VoD – content syndication opportunities. Take the content to the user </li></ul><ul><ul><li>Branding ? </li></ul></ul><ul><ul><li>Sales ? </li></ul></ul>
  5. 9. New Revenue Models – Some Examples <ul><li>Taking your brand into new areas with partners – leverage your brand trust and offer your community new services that are relevant to them and that they value </li></ul>
  6. 14. Case study – STV & online recruitment <ul><li>Huge market where STV took £0 </li></ul><ul><li>No print cannibalisation, unlike many key competitors </li></ul><ul><li>Shift to value in current climate accelerating move from press to online </li></ul><ul><li>Key components for success </li></ul><ul><ul><li>Reach / marketing power  </li></ul></ul><ul><ul><li>Team  (recruit) </li></ul></ul><ul><ul><li>Strategy / pricing model  </li></ul></ul><ul><ul><li>Platform  </li></ul></ul>
  7. 15. Case study – STV & online recruitment <ul><li>Platform </li></ul><ul><ul><li>Buy </li></ul></ul><ul><ul><li>Build </li></ul></ul><ul><ul><li>License </li></ul></ul><ul><li>Detailed review of options – Madgex selected. Why ? </li></ul><ul><ul><li>Speed to market v build </li></ul></ul><ul><ul><li>Strong functionality & user experience </li></ul></ul><ul><ul><ul><li>Jobseeker : Search, Jobs by email, CV upload </li></ul></ul></ul><ul><ul><ul><li>Recruiter : Cost effective search, push to relevant candidates, CV database search, branding </li></ul></ul></ul><ul><ul><li>Expertise – Madgex core business & view across partner ideas </li></ul></ul><ul><ul><li>Outsource support & maintenance </li></ul></ul><ul><ul><li>Future proof technology / user experience </li></ul></ul><ul><ul><li>Not STV core business </li></ul></ul><ul><ul><li>Cost effective </li></ul></ul>
  8. 16. Case study – STV & online recruitment <ul><li>The Story so Far </li></ul><ul><ul><li>Tougher market than anyone predicted but monetisation starting to gather momentum. </li></ul></ul><ul><ul><li>Established player in Scottish online job market after just 10 months. </li></ul></ul>
  9. 17. Media power & technology working in practice <ul><li>2010 stvjobs.com tv campaign </li></ul><ul><ul><li>It’s 2 January, people are dreading their first day back… </li></ul></ul><ul><ul><li>See the stvjobs.com tv ad </li></ul></ul><ul><ul><li>What were you born to be ? </li></ul></ul><ul><ul><li>Take our online test and find out </li></ul></ul><ul><ul><li>Test results link directly to jobs available right now to suit your skills </li></ul></ul>
  10. 18. Questions ?

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