Making alternative revenue models work: A TV company and online recruitment

Making alternative revenue models work: A TV company and online recruitment David Archer Managing Director, STV Ventures 20 January 2010

Contents
Introduction to STV
New revenue models – some examples
Case study – STV and online recruitment
Questions ?

Introduction to STV
STV
Channel 3 broadcaster for majority of Scotland since 1957
Reach 4m Scots per month via TV
STV Ventures tasked to drive new revenue streams

New Revenue Models – Some Examples
Online
stv.tv
STV Player
VoD – content syndication opportunities. Take the content to the user
Branding ?
Sales ?

New Revenue Models – Some Examples
Taking your brand into new areas with partners – leverage your brand trust and offer your community new services that are relevant to them and that they value

Case study – STV & online recruitment
Huge market where STV took £0
No print cannibalisation, unlike many key competitors
Shift to value in current climate accelerating move from press to online
Key components for success
Reach / marketing power 
Team  (recruit)
Strategy / pricing model 
Platform 

Platform
Buy
Build
License
Detailed review of options – Madgex selected. Why ?
Speed to market v build
Strong functionality & user experience
Jobseeker : Search, Jobs by email, CV upload
Recruiter : Cost effective search, push to relevant candidates, CV database search, branding
Expertise – Madgex core business & view across partner ideas
Outsource support & maintenance
Future proof technology / user experience
Not STV core business
Cost effective

The Story so Far
Tougher market than anyone predicted but monetisation starting to gather momentum.
Established player in Scottish online job market after just 10 months.

Media power & technology working in practice
2010 stvjobs.com tv campaign
It’s 2 January, people are dreading their first day back…
See the stvjobs.com tv ad
What were you born to be ?
Take our online test and find out
Test results link directly to jobs available right now to suit your skills

Questions ?

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Making alternative revenue models work: A TV company and online recruitment

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