Your SlideShare is downloading. ×
0
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Lessons learned: reduce your development overhead and increase commercial inventory
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lessons learned: reduce your development overhead and increase commercial inventory

2,488

Published on

Lessons learned: reduce your development overhead and increase commercial inventory …

Lessons learned: reduce your development overhead and increase commercial inventory
- Conor Dignam, Group Editor and Director of Media, Emap Inform

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,488
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Emap Inform and Webvision Conor Dignam Group editor and director of media, Emap Inform
  • 2. Emap Inform – weekly titles on WebVision
  • 3. Our Objectives <ul><li>Create websites to reflect our brands </li></ul><ul><li>Enhance user experience </li></ul><ul><li>Improving online content offering </li></ul><ul><li>Increasing commercial inventory </li></ul><ul><li>Improve use of online by editorial teams </li></ul><ul><li>Reducing overall costs around web build/IT support </li></ul>
  • 4. Where we were a few years ago <ul><li>We built all our editorial websites ourselves </li></ul><ul><li>In-house development </li></ul><ul><li>Different sites doing different things </li></ul><ul><li>Little prioritisation of development/projects </li></ul><ul><li>Some weeklies had weak web presence </li></ul><ul><li>Limited commercial inventory </li></ul>
  • 5. Our resources (roughly) <ul><li>In-house web and IT resource </li></ul><ul><li>Six to eight developers </li></ul><ul><li>Three testers </li></ul><ul><li>Three designers (or more) </li></ul><ul><li>Project managers </li></ul><ul><li>Admin support </li></ul><ul><li>Management Total: north of £500k </li></ul>
  • 6. Digital questions <ul><li>We were not happy </li></ul><ul><li>Projects had gone wrong and were costing time and money </li></ul><ul><li>We needed digital acceleration/investment </li></ul><ul><li>Build or buy? </li></ul><ul><li>Revamp internal resource or acquire CMS? </li></ul>
  • 7. Digital Decisions <ul><li>We decided to buy </li></ul><ul><li>We bought badly (not WebVision) </li></ul><ul><li>Not the supplier’s fault </li></ul><ul><li>We bought with a build mentality </li></ul><ul><li>“ Can it do this?” </li></ul><ul><li>“ Well, yes it can, if we develop it”. </li></ul>
  • 8. We bought again – but better <ul><li>We asked the journalists what was really important to them from a CMS </li></ul><ul><li>We looked for something already working in a similar environment to ours </li></ul><ul><li>We wanted something that worked “out of the box” </li></ul>
  • 9. What our journalists wanted… <ul><li>Control over the content </li></ul><ul><li>Speed of publication and newsletters </li></ul><ul><li>Simple and intuitive workflow </li></ul><ul><li>Ability to move content around easily </li></ul><ul><li>Compatible with PCs and Macs </li></ul><ul><li>Multiple content types; news, blogs, forums, video and picture galleries </li></ul>
  • 10. <ul><li>Everything the journalists wanted </li></ul><ul><li>Ability to integrate CMS with other systems </li></ul><ul><li>CMS that worked out of the box </li></ul><ul><li>No major customisation </li></ul><ul><li>Could be delivered in a tight timeframe </li></ul><ul><li>Would provide benefits of scale </li></ul>What the Emap Inform team wanted
  • 11. What we did next <ul><li>We bought Webvision – we knew other B2B publishers had used it </li></ul><ul><li>White label approach across business </li></ul><ul><li>Standardised wireframes </li></ul><ul><li>Standardised advertising inventory </li></ul><ul><li>Standardised functionality for each site </li></ul><ul><li>“ Can it do this?” – No it can’t. </li></ul>
  • 12. ScreenDaily.com
  • 13. Broadcastnow.co.uk
  • 14. Nce.co.uk
  • 15. Architectsjournal.co.uk
  • 16. What else we did with Webvision <ul><li>Trained super-users across the business </li></ul><ul><li>Ensured the workflow made sense </li></ul><ul><li>Integrated with Madgex for jobs </li></ul><ul><li>Training programme for journalists and sales people </li></ul><ul><li>Optimised for SEO </li></ul>
  • 17. Where we are now <ul><li>Broadcast as an example: </li></ul><ul><li>November 2009: </li></ul><ul><li>Page impressions up 33% YoY </li></ul><ul><li>Unique users up 77% YoY </li></ul><ul><li>Newsletter registrations up 30% </li></ul><ul><li>Group digital ad revenues up by almost 60% </li></ul>
  • 18. Journalists doing what they do best <ul><li>More journalists now using the CMS </li></ul><ul><li>More content than ever going online </li></ul><ul><li>Savings from reducing time required for repurposing print copy for online etc </li></ul><ul><li>We do things quicker and better </li></ul><ul><li>NT web editor, Gabriel Fleming, web editor of the year at BSME awards </li></ul>
  • 19. Innovation continuing <ul><li>Sites add HTML where they need to “customise the sites themselves” </li></ul><ul><li>Twitter feeds and financial feeds in spin blocks through RSS </li></ul><ul><li>Development of new sites built for us and then bolted on to the WebVision CMS. </li></ul><ul><li>CN Insight for Construction News – TCI for Broadcastnow. </li></ul>
  • 20. Our resource now <ul><li>Emap Inform’s current sites: </li></ul><ul><li>One developer </li></ul><ul><li>Two support/testers </li></ul><ul><li>One designer (mostly email for sales/marketing) </li></ul><ul><li>One manager </li></ul><ul><li>Roughly £250k </li></ul>
  • 21. Conclusion <ul><li>The white label solution can work for sites that have similar core requirements </li></ul><ul><li>Select carefully – but very big benefits to single CMS across multiple brands </li></ul><ul><li>Further development of overall sites will probably mean a hybrid solution – of build and buy </li></ul>
  • 22. Emap Inform and WebVision Questions?

×