Emap Inform and Webvision  Conor Dignam Group editor and director of media, Emap Inform
Emap Inform – weekly titles on WebVision
Our Objectives  <ul><li>Create websites to reflect our brands </li></ul><ul><li>Enhance user experience  </li></ul><ul><li...
Where we were a few years ago  <ul><li>We built all our editorial websites ourselves </li></ul><ul><li>In-house developmen...
Our resources (roughly)  <ul><li>In-house web and IT resource </li></ul><ul><li>Six to eight developers </li></ul><ul><li>...
Digital questions  <ul><li>We were not happy </li></ul><ul><li>Projects had gone wrong and were costing time and money </l...
Digital Decisions  <ul><li>We decided to buy  </li></ul><ul><li>We bought badly (not WebVision) </li></ul><ul><li>Not the ...
We bought again – but better <ul><li>We asked the journalists what was really important to them from a CMS </li></ul><ul><...
What our journalists wanted…  <ul><li>Control over the content </li></ul><ul><li>Speed of publication and newsletters </li...
<ul><li>Everything the journalists wanted </li></ul><ul><li>Ability to integrate CMS with other systems </li></ul><ul><li>...
What we did next  <ul><li>We bought Webvision – we knew other B2B publishers had used it </li></ul><ul><li>White label app...
ScreenDaily.com
Broadcastnow.co.uk
Nce.co.uk
Architectsjournal.co.uk
What else we did with Webvision  <ul><li>Trained super-users across the business </li></ul><ul><li>Ensured the workflow ma...
Where we are now  <ul><li>Broadcast as an example: </li></ul><ul><li>November 2009: </li></ul><ul><li>Page impressions up ...
Journalists doing what they do best <ul><li>More journalists now using the CMS  </li></ul><ul><li>More content than ever g...
Innovation continuing  <ul><li>Sites add HTML where they need to “customise the sites themselves” </li></ul><ul><li>Twitte...
Our resource now  <ul><li>Emap Inform’s current sites: </li></ul><ul><li>One developer </li></ul><ul><li>Two support/teste...
Conclusion  <ul><li>The white label solution can work for sites that have similar core requirements </li></ul><ul><li>Sele...
Emap Inform and WebVision  Questions?
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Lessons learned: reduce your development overhead and increase commercial inventory

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Lessons learned: reduce your development overhead and increase commercial inventory
- Conor Dignam, Group Editor and Director of Media, Emap Inform

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Lessons learned: reduce your development overhead and increase commercial inventory

  1. 1. Emap Inform and Webvision Conor Dignam Group editor and director of media, Emap Inform
  2. 2. Emap Inform – weekly titles on WebVision
  3. 3. Our Objectives <ul><li>Create websites to reflect our brands </li></ul><ul><li>Enhance user experience </li></ul><ul><li>Improving online content offering </li></ul><ul><li>Increasing commercial inventory </li></ul><ul><li>Improve use of online by editorial teams </li></ul><ul><li>Reducing overall costs around web build/IT support </li></ul>
  4. 4. Where we were a few years ago <ul><li>We built all our editorial websites ourselves </li></ul><ul><li>In-house development </li></ul><ul><li>Different sites doing different things </li></ul><ul><li>Little prioritisation of development/projects </li></ul><ul><li>Some weeklies had weak web presence </li></ul><ul><li>Limited commercial inventory </li></ul>
  5. 5. Our resources (roughly) <ul><li>In-house web and IT resource </li></ul><ul><li>Six to eight developers </li></ul><ul><li>Three testers </li></ul><ul><li>Three designers (or more) </li></ul><ul><li>Project managers </li></ul><ul><li>Admin support </li></ul><ul><li>Management Total: north of £500k </li></ul>
  6. 6. Digital questions <ul><li>We were not happy </li></ul><ul><li>Projects had gone wrong and were costing time and money </li></ul><ul><li>We needed digital acceleration/investment </li></ul><ul><li>Build or buy? </li></ul><ul><li>Revamp internal resource or acquire CMS? </li></ul>
  7. 7. Digital Decisions <ul><li>We decided to buy </li></ul><ul><li>We bought badly (not WebVision) </li></ul><ul><li>Not the supplier’s fault </li></ul><ul><li>We bought with a build mentality </li></ul><ul><li>“ Can it do this?” </li></ul><ul><li>“ Well, yes it can, if we develop it”. </li></ul>
  8. 8. We bought again – but better <ul><li>We asked the journalists what was really important to them from a CMS </li></ul><ul><li>We looked for something already working in a similar environment to ours </li></ul><ul><li>We wanted something that worked “out of the box” </li></ul>
  9. 9. What our journalists wanted… <ul><li>Control over the content </li></ul><ul><li>Speed of publication and newsletters </li></ul><ul><li>Simple and intuitive workflow </li></ul><ul><li>Ability to move content around easily </li></ul><ul><li>Compatible with PCs and Macs </li></ul><ul><li>Multiple content types; news, blogs, forums, video and picture galleries </li></ul>
  10. 10. <ul><li>Everything the journalists wanted </li></ul><ul><li>Ability to integrate CMS with other systems </li></ul><ul><li>CMS that worked out of the box </li></ul><ul><li>No major customisation </li></ul><ul><li>Could be delivered in a tight timeframe </li></ul><ul><li>Would provide benefits of scale </li></ul>What the Emap Inform team wanted
  11. 11. What we did next <ul><li>We bought Webvision – we knew other B2B publishers had used it </li></ul><ul><li>White label approach across business </li></ul><ul><li>Standardised wireframes </li></ul><ul><li>Standardised advertising inventory </li></ul><ul><li>Standardised functionality for each site </li></ul><ul><li>“ Can it do this?” – No it can’t. </li></ul>
  12. 12. ScreenDaily.com
  13. 13. Broadcastnow.co.uk
  14. 14. Nce.co.uk
  15. 15. Architectsjournal.co.uk
  16. 16. What else we did with Webvision <ul><li>Trained super-users across the business </li></ul><ul><li>Ensured the workflow made sense </li></ul><ul><li>Integrated with Madgex for jobs </li></ul><ul><li>Training programme for journalists and sales people </li></ul><ul><li>Optimised for SEO </li></ul>
  17. 17. Where we are now <ul><li>Broadcast as an example: </li></ul><ul><li>November 2009: </li></ul><ul><li>Page impressions up 33% YoY </li></ul><ul><li>Unique users up 77% YoY </li></ul><ul><li>Newsletter registrations up 30% </li></ul><ul><li>Group digital ad revenues up by almost 60% </li></ul>
  18. 18. Journalists doing what they do best <ul><li>More journalists now using the CMS </li></ul><ul><li>More content than ever going online </li></ul><ul><li>Savings from reducing time required for repurposing print copy for online etc </li></ul><ul><li>We do things quicker and better </li></ul><ul><li>NT web editor, Gabriel Fleming, web editor of the year at BSME awards </li></ul>
  19. 19. Innovation continuing <ul><li>Sites add HTML where they need to “customise the sites themselves” </li></ul><ul><li>Twitter feeds and financial feeds in spin blocks through RSS </li></ul><ul><li>Development of new sites built for us and then bolted on to the WebVision CMS. </li></ul><ul><li>CN Insight for Construction News – TCI for Broadcastnow. </li></ul>
  20. 20. Our resource now <ul><li>Emap Inform’s current sites: </li></ul><ul><li>One developer </li></ul><ul><li>Two support/testers </li></ul><ul><li>One designer (mostly email for sales/marketing) </li></ul><ul><li>One manager </li></ul><ul><li>Roughly £250k </li></ul>
  21. 21. Conclusion <ul><li>The white label solution can work for sites that have similar core requirements </li></ul><ul><li>Select carefully – but very big benefits to single CMS across multiple brands </li></ul><ul><li>Further development of overall sites will probably mean a hybrid solution – of build and buy </li></ul>
  22. 22. Emap Inform and WebVision Questions?
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