A cost-effective platform model: streamlining production and editorial processes

A cost-effective platform model: streamlining production and editorial processes
Presented by Ian Eckert

Abacus e-Media
System integration in online since 1983
Web development since 1995
Media 70%, government and recruitment 25%, ecommerce
Software products, design, development and hosting
50 UK staff, 10 offshore
Locations in London and Portsmouth
Subsidiary of Bond International Software PLC

Our publishing clients

Why do we need to streamline?
“The web is no longer just linking information, it is linking people… people sharing, trading, collaborating…”
Michael WeschAssistant Professor of Cultural Anthropology
Kansas State University

Changing publishing paradigm

Context

A typical Web 1.0 platform

A typical platform today

The publishing CMS challenge
Publishers need a platform approach across highly diverse portfolios – title by title solutions are not cost effective
Media sites are design driven, infinitely variable
So control and flexibility is required by editors and notfiltered by the web team
And buy-in from the journalists and editors is important, especially those coming from print backgrounds
Nevertheless speed and cost of roll out and maintenanceare key factors
An open approach is demanded, no one wants to be locked in

The Webvision approach
Provides
A tool editors want to use
Which can accommodate other applications
Support for design variation but within a standard approach
With publishing flexibility, empowering the editor
One that can support fast, low cost roll outs and cost effective on-going development
Just as relevant for B2B as it is for B2C

A typical platform today

Webvision platform

Our online publishing tools

Third party publishing tools

A typical site structure

A cost-effective platform model: streamlining production and editorial processes

by Madgex on Mar 08, 2010

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