Motor city casino

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  • Motor city casino

    1. 1. MotorCity Casino Breanna Cope
    2. 2. The Basics <ul><li>Full Name </li></ul><ul><ul><li>MotorCity Casino and Hotel </li></ul></ul><ul><li>Location </li></ul><ul><ul><li>Detroit, Michigan </li></ul></ul><ul><li>Local Competition </li></ul><ul><ul><li>MGM Grand Detroit </li></ul></ul><ul><ul><li>Greektown Casino </li></ul></ul><ul><ul><li>Windsor Casino </li></ul></ul>
    3. 3. Challenges <ul><li>A lot of competition in the immediate area and around the state </li></ul><ul><li>Struggling Detroit/Michigan economy </li></ul><ul><li>Safety concerns in local neighborhoods </li></ul>
    4. 4. Goal <ul><li>Create a social media campaign that will reach out to a new market. </li></ul><ul><ul><li>Main demographic is men over the age of 35. A social media campaign can appeal to them as well as a younger age group. </li></ul></ul><ul><ul><li>Promotion of events can draw in a larger female crowd as well. </li></ul></ul>
    5. 5. <ul><li>We will use this social media campaign to promote MotorCity Casino in a positive light and restore faith in the “Motor City.” </li></ul>
    6. 6. Social Media <ul><li>Twitter </li></ul><ul><ul><li>Currently: 829 followers </li></ul></ul><ul><ul><li>Goals: </li></ul></ul><ul><ul><ul><li>Grow that number </li></ul></ul></ul><ul><ul><ul><li>Use Twitter to promote events more. </li></ul></ul></ul><ul><ul><ul><li>Use negative feedback on casino/hotel experiences as a tool for improvement in the hopes of lessening the amount of poor reviews. </li></ul></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Currently: 2,900+ fans </li></ul></ul><ul><ul><li>Goals: </li></ul></ul><ul><ul><ul><li>Grow that number </li></ul></ul></ul><ul><ul><ul><li>Create an outlet for reviews of experiences. </li></ul></ul></ul><ul><ul><ul><li>Continue to use Facebook to promote events and specials. </li></ul></ul></ul>
    7. 7. Social Media <ul><li>YouTube </li></ul><ul><ul><li>Currently: </li></ul></ul><ul><ul><ul><li>15 Subscribers </li></ul></ul></ul><ul><ul><ul><li>15 Friends </li></ul></ul></ul><ul><ul><li>Use YouTube to promote more than nightclub </li></ul></ul><ul><ul><ul><li>Post event videos </li></ul></ul></ul>
    8. 8. Social Media <ul><li>Search Engine Optimization </li></ul><ul><ul><li>Use blogger outreach to increase page rank on Google and other search engines </li></ul></ul><ul><ul><ul><li>Current Google Rank: 3 </li></ul></ul></ul><ul><li>Google AdWords </li></ul><ul><ul><li>Create ads that will promote the casino and hotel </li></ul></ul><ul><ul><li>Draw in more consumers with deals and specials </li></ul></ul>
    9. 9. Evaluation <ul><li>Increased traffic on website, Facebook page, Tweets about the casino and followers, YouTube subscribers, etc. </li></ul><ul><ul><li>Including the amount of positive and negative posts and comments </li></ul></ul><ul><li>Use of the offered coupons and promotions by consumers </li></ul><ul><li>Attendance at casino and hotel events </li></ul>
    10. 10. Budget <ul><li>Majority of budget allocated to a Social Media Coordinator </li></ul><ul><li>Remaining funds to be applied to specials and promotions and Google AdWords. </li></ul>

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