The stories we_tell

YOU HAVE A STORY TOTELLVERSION 2.0/2011

STORYEvery Year BILLIONS of dollars are spent by companies to tell their story

What do theseBILLION DOLLAR BRANDS understand about storytelling?

STORIES ARE TOLD WITH WORDS{ Innovative Smart Trustworthy Fun Cool Hip Cutting Edge Home Grown Cheeky The First Small Big Hands On Unique Visionary Forward Thinking

STORIES ARETOLD WITHPICTURES

STORIES ARETOLD WITH PEOPLE

WORDS +PICTURES +PEOPLE += AMAZING STORIES

People Pictures Words Cheeky Smart Innovative FUN Hip Modern Cool Young

“App le todfourt ay an h qua noun rter. ced f The C inanc and a ompa ial re net q ny po sults uarte sted for its rly pr reven fisca ofit o ue of l 2009 f $1.6 $9.87 7 billi billio on” n

Fantasy Kid Again WordsPeople Play Pictures DREAM FUN Imagine Young Make Believe

ILLION dollars e 851 M orpora tion mad e Disne yc ere 7.7 BILLIONIn 2005 th revenue s at a m with

But those are the BIG GUYSHow can I tell my story without a $20,000,000 advertising budget?

Follow thesePRINCIPLES

8 Follow thesePRINCIPLES

The Toyota Principle: Create Characters1 with Swagger

2 The “Green” Principle: avoid cliche as much as possible

3 The Volvo Principle: Find YOUR story, not someone else’s

The Coserv Principle: everyone in the organization can tell4 the story.

5 The Lego Principle: other people tell your story for you!

6 The Ajah Bhatt : Know where you fall on the SEXY Spectrum

7 The Bill Clinton Principle : Use story to explain evidence

8 The Milk Mustache : Tell a CONSISTENT Story

Recap Recap Recap Recap Swagger Green & Cliche Volvo & Safety CoServ Principle Lego & Fans Ajah Bhatt & Sexy Bill Clinton Milk Mustache = MASTER STORY

When you DON’T use these principles you get this:

Why do people think Didn’t we we are just do this uptight? Does my suit ten years say “Let’s be ago? friends?” I am so glad I wonder if our competition isthey gave us doing athis template different pose? for our ad

Why do people think Didn’t we we are just do this uptight? Does my suit ten years say “Let’s be ago? friends?” I am so glad I wonder if our competition isthey gave us doing athis template different pose? for our ad They are all telling the same story which means no one remembers anyone’s story

With work ANYONE can tell their story well:

VisualSto rytelling

Visual Using COOL design toSto rytelling tell the story

Visual Using COOL design toSto rytelling tell the story Jenni fer is 3 Dimen sional

Visual Using COOL design toSto rytelling tell the story Jenni fer is 3 Intrigue and Inte rest Dimen sional Makes us want t o read mor

NOURISH YOUR I’m READY! I need 911! NOGGIN help!June 22nd: Build YOUR Pocket t’ sM Y ha ry?Presentation, 11:00 to 4:00 | $99.00 W to SJuly 20th: Social Media Marketing: Design aPlan to tell YOUR story using social media11:00 to 4:00 | $99.00 Let’s I need a plan ! go!August 31st: ENGAGED! Build an Employee I’m not readyTraining & Development Program that for the bigmakes sense 11:00 to 4:00 | $99.00 presentationPlano Chamber Members: Register for allTHREE workshops by JUNE 1st for just$225.00. Email lspears@bravocc.com for aspecial link.

NOWThank you for clicking all the way through!That is awesome. PLEASE take the time toshare on FB & TwitterFavorite this presentation and follow us tofor future presentations!NOW.....Visit the Bravo CC website at:http://www.bravocc.comBe a Bravo CC fan at:http://www.facebook.com/bravocc & JoinOur Mailing List from our FB page!Schedule a workshop, keynote or coachingsession to become a better organizationalstoryteller!

AT BRAVO CC WE BELIEVE IN THE POWER OF THE PRESENTATION TO MOVE PEOPLE, CHANGE PEOPLE & TRANSFORM THE WORLD.

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The stories we_tell

by Libby Spears on May 26, 2011

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The stories we_tell — Presentation Transcript