The Stories We Tell
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The Stories We Tell

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  • 1. YOU HAVE A STORY TO TELL
  • 2. STORIES ARE TOLD WITH WORDS
  • 3. Trustworthy STORIES ARE TOLD WITH WORDS
  • 4. Smart Trustworthy STORIES ARE TOLD WITH WORDS
  • 5. Smart Trustworthy STORIES ARE TOLD WITH WORDS Forward
  • 6. Smart Trustworthy STORIES ARE TOLD WITH WORDS Cutting Edge Forward
  • 7. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS Cutting Edge Forward
  • 8. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG Cutting Edge Forward
  • 9. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Cutting Edge Forward
  • 10. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Cutting Edge Forward
  • 11. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward
  • 12. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
  • 13. Innovative Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
  • 14. Innovative Smart Talented Creative Trustworthy Cheeky & Irreverent STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
  • 15. STORIES ARE TOLD WITH PICTURES
  • 16. STORIES ARE TOLD WITH PICTURES
  • 17. STORIES ARE TOLD WITH PICTURES
  • 18. STORIES ARE TOLD WITH PICTURES
  • 19. STORIES ARE TOLD WITH PEOPLE
  • 20. STORIES ARE TOLD WITH PEOPLE
  • 21. THE BEST STORIES ARE EASY TO SPOT
  • 22. Words Cheeky Smart Innovative FUN! Hip Modern Cool Young THE BEST STORIES ARE EASY TO SPOT
  • 23. Words Innovative Modern Cheeky Young Hip Cool Smart FUN! Pictures THE BEST STORIES ARE EASY TO SPOT
  • 24. Words Innovative Modern Cheeky Young Hip Cool Smart FUN! Pictures THE BEST STORIES ARE People EASY TO SPOT
  • 25. THE BEST STORIES ARE EASY TO SPOT
  • 26. Words Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
  • 27. Words Pictures Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
  • 28. People Words Pictures Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
  • 29. But those are the big guys. Of course they can tell their story. Can we Tell our Story?
  • 30. ANYONE CAN TELL THEIR STORY
  • 31. Words Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
  • 32. Words Pictures Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
  • 33. People Words Pictures Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
  • 34. ANYONE CAN TELL THEIR STORY
  • 35. Words Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
  • 36. Words Pictures Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
  • 37. People Words Pictures Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
  • 38. What makes a great story?
  • 39. 1 Active & Vivid Characters who are
  • 40. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than
  • 41. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than 3 Just one thing: doctor, lawyer, architect, engineer, salesguy
  • 42. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than 3 Just one thing: doctor, lawyer, architect, engineer, salesguy 4 And we feel INVESTED & CONNECTED to the story
  • 43. Can you Show me what that looks like?
  • 44. First, let’s take a look at what a story DOES NOT look like . . .
  • 45. Man, I can’t believe we’re doing this again.
  • 46. Man, I can’t believe we’re doing this again. Does my suit make people want to hire us?
  • 47. Man, I can’t believe we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  • 48. I wonder why people think we’re so uptight . . . Man, I can’t believe we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  • 49. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  • 50. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  • 51. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  • 52. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
  • 53. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad. Everyone is telling the same story which means no one remembers anyone’s story!
  • 54. A GREAT story looks like this
  • 55. ds are visually Jennifer’s dirty han text box of more interesting than any . words could ever be = Brilliant CE O and Muddy Hands
  • 56. ds are visually Jennifer’s dirty han text box of more interesting than any . words could ever be = Brilliant CE O and Muddy Hands ennifer was By poin ting out that J ompany 9 years o ld when the c s three starte d, she become us dimensional to
  • 57. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page ennifer was By poin ting out that J ompany 9 years o ld when the c s three starte d, she become us dimensional to
  • 58. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page Most of us won’t take the time to stop and ennifer was read the text. That’s By poin ting out that J the truth of it. But ompany 9 years o ld when the c in this case, Jennifer’s Muddy hands s three create intrigue and inte starte d, she become rest and makes us me want to learn more dimensional to about her
  • 59. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page With just one shot, Backwoods has told a story about their CEO. Today, most stories are told this way, making your ability to tell your story all the more important. Most of us won’t take the time to stop and ennifer was read the text. That’s By poin ting out that J the truth of it. But ompany 9 years o ld when the c in this case, Jennifer’s Muddy hands s three create intrigue and inte starte d, she become rest and makes us me want to learn more dimensional to about her
  • 60. your story began here? What if....
  • 61. TEAD OF INS H ERE?
  • 62. Let Bravo CC help you tell your story today! Libby Spears Millie Shaw 972.754.6023 214.991.2231 lspears@bravocc.com millie@bravocc.com www.bravocc.com