The Stories We Tell

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    The Stories We Tell - Presentation Transcript

    1. YOU HAVE A STORY TO TELL
    2. STORIES ARE TOLD WITH WORDS
    3. Trustworthy STORIES ARE TOLD WITH WORDS
    4. Smart Trustworthy STORIES ARE TOLD WITH WORDS
    5. Smart Trustworthy STORIES ARE TOLD WITH WORDS Forward
    6. Smart Trustworthy STORIES ARE TOLD WITH WORDS Cutting Edge Forward
    7. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS Cutting Edge Forward
    8. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG Cutting Edge Forward
    9. Smart Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Cutting Edge Forward
    10. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Cutting Edge Forward
    11. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward
    12. Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
    13. Innovative Smart Talented Creative Trustworthy STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
    14. Innovative Smart Talented Creative Trustworthy Cheeky & Irreverent STORIES ARE TOLD WITH WORDS BIG little Risk Takers Cutting Edge Forward Imagine
    15. STORIES ARE TOLD WITH PICTURES
    16. STORIES ARE TOLD WITH PICTURES
    17. STORIES ARE TOLD WITH PICTURES
    18. STORIES ARE TOLD WITH PICTURES
    19. STORIES ARE TOLD WITH PEOPLE
    20. STORIES ARE TOLD WITH PEOPLE
    21. THE BEST STORIES ARE EASY TO SPOT
    22. Words Cheeky Smart Innovative FUN! Hip Modern Cool Young THE BEST STORIES ARE EASY TO SPOT
    23. Words Innovative Modern Cheeky Young Hip Cool Smart FUN! Pictures THE BEST STORIES ARE EASY TO SPOT
    24. Words Innovative Modern Cheeky Young Hip Cool Smart FUN! Pictures THE BEST STORIES ARE People EASY TO SPOT
    25. THE BEST STORIES ARE EASY TO SPOT
    26. Words Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
    27. Words Pictures Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
    28. People Words Pictures Fantasy Kid Again Play DREAM FUN Imagine Young Make Believe THE BEST STORIES ARE EASY TO SPOT
    29. But those are the big guys. Of course they can tell their story. Can we Tell our Story?
    30. ANYONE CAN TELL THEIR STORY
    31. Words Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
    32. Words Pictures Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
    33. People Words Pictures Adventure Travel PLAY Outdoors FUN Nature Breathe Renewed ANYONE STORY TELL THEIR CAN
    34. ANYONE CAN TELL THEIR STORY
    35. Words Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
    36. Words Pictures Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
    37. People Words Pictures Vision Passion PLAY Create Protect Conquer Connect GROW ANYONE STORY TELL THEIR CAN
    38. What makes a great story?
    39. 1 Active & Vivid Characters who are
    40. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than
    41. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than 3 Just one thing: doctor, lawyer, architect, engineer, salesguy
    42. 1 Active & Vivid Characters who are 2 Three Dimensional meaning they are far more than 3 Just one thing: doctor, lawyer, architect, engineer, salesguy 4 And we feel INVESTED & CONNECTED to the story
    43. Can you Show me what that looks like?
    44. First, let’s take a look at what a story DOES NOT look like . . .
    45. Man, I can’t believe we’re doing this again.
    46. Man, I can’t believe we’re doing this again. Does my suit make people want to hire us?
    47. Man, I can’t believe we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
    48. I wonder why people think we’re so uptight . . . Man, I can’t believe we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
    49. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
    50. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
    51. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
    52. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad.
    53. I wonder why people think we’re so uptight . . . I wonder if our competition is doing Man, I can’t believe a different pose? we’re doing this again. I’m glad they gave Does my suit make us this template people want to hire us? for the ad. Everyone is telling the same story which means no one remembers anyone’s story!
    54. A GREAT story looks like this
    55. ds are visually Jennifer’s dirty han text box of more interesting than any . words could ever be = Brilliant CE O and Muddy Hands
    56. ds are visually Jennifer’s dirty han text box of more interesting than any . words could ever be = Brilliant CE O and Muddy Hands ennifer was By poin ting out that J ompany 9 years o ld when the c s three starte d, she become us dimensional to
    57. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page ennifer was By poin ting out that J ompany 9 years o ld when the c s three starte d, she become us dimensional to
    58. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page Most of us won’t take the time to stop and ennifer was read the text. That’s By poin ting out that J the truth of it. But ompany 9 years o ld when the c in this case, Jennifer’s Muddy hands s three create intrigue and inte starte d, she become rest and makes us me want to learn more dimensional to about her
    59. The fo ds are visually nt used Jennifer’s dirty han years i text box of is perf n the word more interesting than any ect for fin . sophist story t ally and words could ever be icated and ju elli = Brilliant mps of ng. It is CE O and Muddy Hands at the f reader the page With just one shot, Backwoods has told a story about their CEO. Today, most stories are told this way, making your ability to tell your story all the more important. Most of us won’t take the time to stop and ennifer was read the text. That’s By poin ting out that J the truth of it. But ompany 9 years o ld when the c in this case, Jennifer’s Muddy hands s three create intrigue and inte starte d, she become rest and makes us me want to learn more dimensional to about her
    60. your story began here? What if....
    61. TEAD OF INS H ERE?
    62. Let Bravo CC help you tell your story today! Libby Spears Millie Shaw 972.754.6023 214.991.2231 lspears@bravocc.com millie@bravocc.com www.bravocc.com
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