Principles of Sticky Presentations
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Principles of Sticky Presentations

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Principles of Sticky Presentations Principles of Sticky Presentations Presentation Transcript

  • Are Your P resentations Gettin g HEARD? The Principles of Sticky Presentations
  • 10: Rule # N ISIOall V ps trum nses e other s
  • Rule #4: We don’t pay attention to 10: Rule # BORING N ISIOall V THINGS trumpsnses e other s
  • Rule #4: We don’t pay attention to 10: Rule # Rule # BORING Stimu 9: N ISIOall late m of the re o V THINGS trumpsnses SENS other s e ES
  • D id y o u k n o w ?
  • D id y o u k n o w ? What we pay attention to is profoundly influenced by our memory. Our previous experiences predict where we will pay attention.
  • D id y o u k n o w ? What we pay attention to Those in multi-sensory is profoundly influenced environments always do by our memory. Our better than those in uni- previous experiences sensory environments. They predict where we will pay have more recall with better attention. resolution that lasts longer, evident even 20 years later.
  • D id y o u k n o w ? What we pay attention to Those in multi-sensory We are incredible at is profoundly influenced environments always do remembering pictures. by our memory. Our better than those in uni- Hear a piece of previous experiences sensory environments. They information, and three predict where we will pay have more recall with better days later you'll remember attention. resolution that lasts longer, 10% of it. Add a picture evident even 20 years later. and you'll remember 65%.
  • resentation s STICKY? Are Your P 4777665
  • simple
  • simple unexpected
  • simple unexpected nc re t e co
  • simple unexpected nc re t e co credible
  • simple unexpected nc re t e co emotion credible
  • simple unexpected nc re t e co emotion credible story
  • STICKY PRESENTATIONS
  • STICKY PRESENTATIONS sign; E: S lide De SIMPL ore Use; C & ge Langua Structure ge; Messa ion zat Organi
  • STICKY PRESENTATIONS sign; E: S lide De UNEXP ECTED SIMPL ore Use; C & expecta :D ge tions an efine Langua Structure Use Aud d re-defi ne; ge; ience In Messa ion Multi-M teraction ; zat edia; Ro Organi create in le Playin g to trigue an d curios ity
  • STICKY PRESENTATIONS sign; E: S lide De UNEXP ECTED SIMPL ore Use; C & expecta :D ge tions an efine Langua Structure Use Aud d re-defi ne; ge; ience In Messa ion Multi-M teraction ; zat edia; Ro Organi create in le Playin g to trigue an d curios ity CONCRET E: Appeal t senses with o the language a images; Av nd oid jargon a insider talk nd ; translate abstract co ncepts into that people ideas connect to
  • STICKY PRESENTATIONS sign; E: S lide De UNEXP ECTED SIMPL ore Use; C & expecta :D ge tions an efine Langua Structure Use Aud d re-defi ne; ge; ience In Messa ion Multi-M teraction ; zat edia; Ro Organi create in le Playin g to trigue an d curios ity CONCRET E: Appeal t senses with o the language a ts, images; Av oid jargon a nd LE: Put fac insider talk ; translate nd C REDIB cs statisti ur , and abstract co ncepts into figures ext; Make yo nt ered that people ideas into co ulti-lay connect to ty m c redibili
  • STICKY PRESENTATIONS sign; E: S lide De UNEXP ECTED SIMPL ore Use; C & expecta :D ge tions an efine Langua Structure Use Aud d re-defi ne; ge; ience In Messa ion Multi-M teraction ; zat edia; Ro Organi create in le Playin g to trigue an d curios ity CONCRET E: Appeal t senses with o the language a ts, images; Av oid jargon a nd LE: Put fac insider talk ; translate nd C REDIB cs statisti ur , and abstract co ncepts into figures ext; Make yo nt ered that people ideas into co ulti-lay connect to ty m c redibili se EMOT IONS: U and images at tap lang uage th ; find into e motions ground common
  • STICKY PRESENTATIONS sign; E: S lide De UNEXP ECTED SIMPL ore Use; C & expecta :D ge tions an efine Langua Structure Use Aud d re-defi ne; ge; ience In Messa ion Multi-M teraction ; zat edia; Ro Organi create in le Playin g to trigue an d curios ity CONCRET E: Appeal t senses with o the language a ts, images; Av oid jargon a nd LE: Put fac insider talk ; translate nd C REDIB cs statisti ur , and abstract co ncepts into figures ext; Make yo nt ered that people ideas into co ulti-lay connect to ty m c redibili se EMOT IONS: U STORY: Create and characters who use images at tap your product; Create lang uage th ; find a storyline around into e motions ground issues of concern common