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ME,
Inc.
ME,
Inc. To be in business today,
   your most important job is
     to be head marketer for
       the brand called You.”
   Tom Peters, Super Smart
               Guy
“
    “
“
                      branding
     all of us need
to understand the
    importance of
                                 YOU are
                                 the CEO
                                     “
                                 of BRAND
                                 YOU!
THE CHAMPS
D
N
A
THE DNA OF BRANDING
D   - Dependable over Time
    - Novel enough that it stands out
N     from among the rest

A
THE DNA OF BRANDING
D   - Dependable over Time
    - Novel enough that it stands out
N     from among the rest

A   - Full of Attitude
                 See Mark Sanborn for more on the DNA of Branding
Branding keynote
Find YOUR Three Words
Find YOUR Three Words

          I AM.....
Branding keynote
Accomplish    Decide       Give          Play        Stand
Acquire       Defend       Grant         Possess     Summon
Adopt         Delight      Heal          Practice    Support
Advance       Deliver      Hold          Praise      Surrender
Affirm        Devise       Identify      Prepare     Sustain
Alleviate     Direct       Illuminate    Present     Take
Amplify       Discover     Implement     Produce     Tap
Appreciate    Discuss      Improvise     Progress    Teach
Ascend        Distill      Integrate     Promise     Team
Associate     Distribute   Involve       Promote     Touch
Believe       Draft        Keep          Provide     Trade
Bestow        Dream        Know          Pursue      Translate
Brighten      Drive        Labor         Realize     Travel
Build         Educate      Launch        Receive     Understand
Call          Elect        Lead          Reclaim     Use
Cause         Embrace      Liberate      Reduce      Utilize
Claim         Enjoy        Light         Refine      Value
Choose        Encourage    Live          Reform      Venture
Coach         Endow        Love          Regard      Verbalize
Collect       Engage       Make          Relax       Work
Combine       Enhance      Manifest      Relate      Worship
Command       Enlist       Master        Release     Write
Communicate   Enliven      Mature        Rely        Yield
Compel        Entertain    Measure       Remember
Compete       Enthuse      Mediate       Renew
Compliment    Excite       Mentor        Resonate
Compose       Explore      Model         Respect
Conceive      Express      Mold          Restore
Conquer       Extend       Motivate      Revise
Confirm       Facilitate   Move          Sacrifice
Connect       Finance      Negotiate     Safeguard
Consider      Forgive      Nurture       Satisfy
Contact       Foster       Open          Save
Construct     Franchise    Participate   Sell
Continue      Further      Pass          Serve
Counsel       Gather       Perform       Share
Create        Generate     Persuade      Speak
Branding keynote
2
Think Like a Volvo. Not a Mercedes
(if someone else owns the word, let them have it!)
Branding keynote
GREEN
“We are THE Low Fare Airline”
3
              CONSISTENCY
              CONSISTENCY &
              CONSISTENCY




“We are THE Low Fare Airline”
Branding keynote
DIFFERENTIATE YOURSELF




     4
Branding keynote
Do YOUR three words
look like everyone else’s?
INSPIRED CREATIVE   SMART
e d
    Wim n     ?
   O t pe AN D
 H ch s R
  u ou rB
m y ou
d o ny
   o
e d
    Wim n     ?
   O t pe AN D


   5
 H ch s R
  u ou rB
m y ou
d o ny
   o
Branding keynote
Branding keynote
STUDY THE MASTERS
Authentic | Icon | Playful
   Invested in her personal brand
   Consistent through the years
  Differentiates herself from
  EVERYONE ELSE
  Fully Branded from singing to
Dollywood to Apparel and more
   Relevant and appeals to all
generations
UNIQUE | SINCERE | COURAGEOUS
        You either love her or hate
     her and that is brilliant
            CONTROVERSIAL: she
         pushes the envelope and
         writes her own rules
                   She controls her
               story and drives her
               personal image/brand
                   100% loyal to her
               fans or “little
               monsters” as she
               calls them
ADVENTURER | RISK-TAKER | RULE BREAKER
   Loves what he does and has a sense
of humor about business & life
   Makes himself accessible: facebook,
blog, twitter, etc



                                      Taps in to his creativity and
                                   applies it to his personal brand

                                    Does things his way and
                                 resists conventionality
TRANSPARENT |
                                                                                 PERSONAL |
On Connecting What You Do With Who You Are…
“A business has to be involving, it has to be fun, and it has to exercise your
                                                                                 COMPASSION
creative instincts.” Richard Branson



                                                                                    Makes herself three
                                                                                 dimensional to everyone
                                                                                    Relatable: people identify
                                                                                 with her struggles and
                                                                                 challenges
                                                                                    Relatable: people identify
                                                                                 with her struggles and
                                                                                 challenges
                                                                                         Has a mission and
                                                                                      shares it
DREAMER | VISIONARY |
GAMECHANGER
   Committed to
communicating effectively;
considered one of the BEST
Presenters in the world
   Uncompromising even
when it means making
people mad
   Led by a vision and
attaches a vision to EVERY
product he produces
OTHER PERSONAL BRANDING
      INSPIRATIONS
#1
ASK 5 TO 10 CLIENTS,
CUSTOMERS, EMPLOYEES,
ETC TO DESCRIBE YOU IN
THREE WORDS. LOOK FOR
PATTERNS.
SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED


#1
ASK 5 TO 10 CLIENTS,
CUSTOMERS, EMPLOYEES,
ETC TO DESCRIBE YOU IN
THREE WORDS. LOOK FOR
PATTERNS.
#2
START USING YOUR THREE
WORDS. PUT ON YOUR
BUSINESS CARD, MARKETING
MATERIALS AND OTHER HIGH
VISIBILITY PLACES
SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED


#2
START USING YOUR THREE
WORDS. PUT ON YOUR
BUSINESS CARD, MARKETING
MATERIALS AND OTHER HIGH
VISIBILITY PLACES
#3
SET ASIDE 1 TO 2 HOURS A
WEEK TO WORK YOUR
BRAND. INVEST TIME WRITING
A BLOG POST, CREATING
GREAT CONTENT ON YOUR
FACEBOOK PAGE AND OTHER
PLACES WHERE YOU CAN
SHARE YOUR STORY
SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED


#3
SET ASIDE 1 TO 2 HOURS A
WEEK TO WORK YOUR
BRAND. INVEST TIME WRITING
A BLOG POST, CREATING
GREAT CONTENT ON YOUR
FACEBOOK PAGE AND OTHER
PLACES WHERE YOU CAN
SHARE YOUR STORY
#4
FIND TWO TO THREE BRANDS
(PERSONAL OR BUSINESS)
THAT INSPIRE YOU. FOLLOW
THEM RELIGIOUSLY AND
LEARN FROM THEM. OVER
TIME YOUR BRAND WILL
IMPROVE TOO!
SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED


#4
FIND TWO TO THREE BRANDS
(PERSONAL OR BUSINESS)
THAT INSPIRE YOU. FOLLOW
THEM RELIGIOUSLY AND
LEARN FROM THEM. OVER
TIME YOUR BRAND WILL
IMPROVE TOO!
#5
INVEST. WHETHER IT IS
WORKSHOPS, READING A
BOOK, FINDING A MENTOR OR
HIRING SOMEONE--YOU MUST
BE WILLING TO INVEST TIME
AND MONEY TO GROW YOUR
BRAND.
SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED


#5
INVEST. WHETHER IT IS
WORKSHOPS, READING A
BOOK, FINDING A MENTOR OR
HIRING SOMEONE--YOU MUST
BE WILLING TO INVEST TIME
AND MONEY TO GROW YOUR
BRAND.
SHARE YOUR STORY on the
Bravo CC Facebook Page
and WIN a free fall workshop!
It’s EASY. Go to
                                Hi Bravo CC! Loved the Branding Keynote
www.facebook.com/bravocc        today. My personal brand story is all about
like the page                   ORGANIZATION. I have found that a lot of
                                people are running on empty these days due to
then leave a comment about      hectic and overwhelming schedules. I work
your personal OR business       with each client to show them how to organize
                                their personal + professional lives for better
brand story by SEPTEMBER        results. My three words are simple: ORGANIZE
1ST, 2012                       | EMPATHIZE | REALIZE. I am a natural
                                empathizer and can relate to anyone. I help
                                them get organized to they can realize their
Winner will be announced on     dreams and goals.
September 5th!
SHARE YOUR STORY on the
Bravo CC Facebook Page
and WIN a free fall workshop!
It’s EASY. Go to
                                Hi Bravo CC! Loved the Branding Keynote
www.facebook.com/bravocc        today. My personal brand story is all about
like the page                   ORGANIZATION. I have found that a lot of
                                people are running on empty these days due to
then leave a comment about      hectic and overwhelming schedules. I work
your personal OR business       with each client to show them how to organize
                                their personal + professional lives for better
brand story by SEPTEMBER        results. My three words are simple: ORGANIZE
1ST, 2012                       | EMPATHIZE | REALIZE. I am a natural
                                empathizer and can relate to anyone. I help
                                them get organized to they can realize their
Winner will be announced on     dreams and goals.
September 5th!
READ THE BOOK                         Find Your Plan for
                             Personal and Professional Happiness




FOLLOW BRAVO CC
                           What’s YOUR
ON FACEBOOK                  Plan BE?
www.facebook.com/bravocc

GET SMART WITH
BRAVO CC’S FALL
WORKSHOP LINEUP             LIBBY SPEARS
READ THE BOOK                         Find Your Plan for
                             Personal and Professional Happiness




FOLLOW BRAVO CC
                           What’s YOUR
ON FACEBOOK                  Plan BE?
www.facebook.com/bravocc

GET SMART WITH
BRAVO CC’S FALL
WORKSHOP LINEUP             LIBBY SPEARS
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THANK YOU! for taking a look
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PLEASE like this presentation, tweet
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comment and oh...one more thing--
follow us here on slideshare! Gracias!



           www.slideshare.net
Slideshare Peeps:
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Branding keynote

  • 2. ME, Inc. To be in business today, your most important job is to be head marketer for the brand called You.” Tom Peters, Super Smart Guy
  • 3.
  • 4. branding all of us need to understand the importance of YOU are the CEO “ of BRAND YOU!
  • 7. THE DNA OF BRANDING D - Dependable over Time - Novel enough that it stands out N from among the rest A
  • 8. THE DNA OF BRANDING D - Dependable over Time - Novel enough that it stands out N from among the rest A - Full of Attitude See Mark Sanborn for more on the DNA of Branding
  • 11. Find YOUR Three Words I AM.....
  • 13. Accomplish Decide Give Play Stand Acquire Defend Grant Possess Summon Adopt Delight Heal Practice Support Advance Deliver Hold Praise Surrender Affirm Devise Identify Prepare Sustain Alleviate Direct Illuminate Present Take Amplify Discover Implement Produce Tap Appreciate Discuss Improvise Progress Teach Ascend Distill Integrate Promise Team Associate Distribute Involve Promote Touch Believe Draft Keep Provide Trade Bestow Dream Know Pursue Translate Brighten Drive Labor Realize Travel Build Educate Launch Receive Understand Call Elect Lead Reclaim Use Cause Embrace Liberate Reduce Utilize Claim Enjoy Light Refine Value Choose Encourage Live Reform Venture Coach Endow Love Regard Verbalize Collect Engage Make Relax Work Combine Enhance Manifest Relate Worship Command Enlist Master Release Write Communicate Enliven Mature Rely Yield Compel Entertain Measure Remember Compete Enthuse Mediate Renew Compliment Excite Mentor Resonate Compose Explore Model Respect Conceive Express Mold Restore Conquer Extend Motivate Revise Confirm Facilitate Move Sacrifice Connect Finance Negotiate Safeguard Consider Forgive Nurture Satisfy Contact Foster Open Save Construct Franchise Participate Sell Continue Further Pass Serve Counsel Gather Perform Share Create Generate Persuade Speak
  • 15. 2 Think Like a Volvo. Not a Mercedes (if someone else owns the word, let them have it!)
  • 17. GREEN
  • 18. “We are THE Low Fare Airline”
  • 19. 3 CONSISTENCY CONSISTENCY & CONSISTENCY “We are THE Low Fare Airline”
  • 23. Do YOUR three words look like everyone else’s?
  • 25. e d Wim n ? O t pe AN D H ch s R u ou rB m y ou d o ny o
  • 26. e d Wim n ? O t pe AN D 5 H ch s R u ou rB m y ou d o ny o
  • 30. Authentic | Icon | Playful Invested in her personal brand Consistent through the years Differentiates herself from EVERYONE ELSE Fully Branded from singing to Dollywood to Apparel and more Relevant and appeals to all generations
  • 31. UNIQUE | SINCERE | COURAGEOUS You either love her or hate her and that is brilliant CONTROVERSIAL: she pushes the envelope and writes her own rules She controls her story and drives her personal image/brand 100% loyal to her fans or “little monsters” as she calls them
  • 32. ADVENTURER | RISK-TAKER | RULE BREAKER Loves what he does and has a sense of humor about business & life Makes himself accessible: facebook, blog, twitter, etc Taps in to his creativity and applies it to his personal brand Does things his way and resists conventionality
  • 33. TRANSPARENT | PERSONAL | On Connecting What You Do With Who You Are… “A business has to be involving, it has to be fun, and it has to exercise your COMPASSION creative instincts.” Richard Branson Makes herself three dimensional to everyone Relatable: people identify with her struggles and challenges Relatable: people identify with her struggles and challenges Has a mission and shares it
  • 34. DREAMER | VISIONARY | GAMECHANGER Committed to communicating effectively; considered one of the BEST Presenters in the world Uncompromising even when it means making people mad Led by a vision and attaches a vision to EVERY product he produces
  • 35. OTHER PERSONAL BRANDING INSPIRATIONS
  • 36. #1 ASK 5 TO 10 CLIENTS, CUSTOMERS, EMPLOYEES, ETC TO DESCRIBE YOU IN THREE WORDS. LOOK FOR PATTERNS.
  • 37. SO Where do I begin? 5 EASY IDEAS FOR GETTING STARTED #1 ASK 5 TO 10 CLIENTS, CUSTOMERS, EMPLOYEES, ETC TO DESCRIBE YOU IN THREE WORDS. LOOK FOR PATTERNS.
  • 38. #2 START USING YOUR THREE WORDS. PUT ON YOUR BUSINESS CARD, MARKETING MATERIALS AND OTHER HIGH VISIBILITY PLACES
  • 39. SO Where do I begin? 5 EASY IDEAS FOR GETTING STARTED #2 START USING YOUR THREE WORDS. PUT ON YOUR BUSINESS CARD, MARKETING MATERIALS AND OTHER HIGH VISIBILITY PLACES
  • 40. #3 SET ASIDE 1 TO 2 HOURS A WEEK TO WORK YOUR BRAND. INVEST TIME WRITING A BLOG POST, CREATING GREAT CONTENT ON YOUR FACEBOOK PAGE AND OTHER PLACES WHERE YOU CAN SHARE YOUR STORY
  • 41. SO Where do I begin? 5 EASY IDEAS FOR GETTING STARTED #3 SET ASIDE 1 TO 2 HOURS A WEEK TO WORK YOUR BRAND. INVEST TIME WRITING A BLOG POST, CREATING GREAT CONTENT ON YOUR FACEBOOK PAGE AND OTHER PLACES WHERE YOU CAN SHARE YOUR STORY
  • 42. #4 FIND TWO TO THREE BRANDS (PERSONAL OR BUSINESS) THAT INSPIRE YOU. FOLLOW THEM RELIGIOUSLY AND LEARN FROM THEM. OVER TIME YOUR BRAND WILL IMPROVE TOO!
  • 43. SO Where do I begin? 5 EASY IDEAS FOR GETTING STARTED #4 FIND TWO TO THREE BRANDS (PERSONAL OR BUSINESS) THAT INSPIRE YOU. FOLLOW THEM RELIGIOUSLY AND LEARN FROM THEM. OVER TIME YOUR BRAND WILL IMPROVE TOO!
  • 44. #5 INVEST. WHETHER IT IS WORKSHOPS, READING A BOOK, FINDING A MENTOR OR HIRING SOMEONE--YOU MUST BE WILLING TO INVEST TIME AND MONEY TO GROW YOUR BRAND.
  • 45. SO Where do I begin? 5 EASY IDEAS FOR GETTING STARTED #5 INVEST. WHETHER IT IS WORKSHOPS, READING A BOOK, FINDING A MENTOR OR HIRING SOMEONE--YOU MUST BE WILLING TO INVEST TIME AND MONEY TO GROW YOUR BRAND.
  • 46. SHARE YOUR STORY on the Bravo CC Facebook Page and WIN a free fall workshop! It’s EASY. Go to Hi Bravo CC! Loved the Branding Keynote www.facebook.com/bravocc today. My personal brand story is all about like the page ORGANIZATION. I have found that a lot of people are running on empty these days due to then leave a comment about hectic and overwhelming schedules. I work your personal OR business with each client to show them how to organize their personal + professional lives for better brand story by SEPTEMBER results. My three words are simple: ORGANIZE 1ST, 2012 | EMPATHIZE | REALIZE. I am a natural empathizer and can relate to anyone. I help them get organized to they can realize their Winner will be announced on dreams and goals. September 5th!
  • 47. SHARE YOUR STORY on the Bravo CC Facebook Page and WIN a free fall workshop! It’s EASY. Go to Hi Bravo CC! Loved the Branding Keynote www.facebook.com/bravocc today. My personal brand story is all about like the page ORGANIZATION. I have found that a lot of people are running on empty these days due to then leave a comment about hectic and overwhelming schedules. I work your personal OR business with each client to show them how to organize their personal + professional lives for better brand story by SEPTEMBER results. My three words are simple: ORGANIZE 1ST, 2012 | EMPATHIZE | REALIZE. I am a natural empathizer and can relate to anyone. I help them get organized to they can realize their Winner will be announced on dreams and goals. September 5th!
  • 48. READ THE BOOK Find Your Plan for Personal and Professional Happiness FOLLOW BRAVO CC What’s YOUR ON FACEBOOK Plan BE? www.facebook.com/bravocc GET SMART WITH BRAVO CC’S FALL WORKSHOP LINEUP LIBBY SPEARS
  • 49. READ THE BOOK Find Your Plan for Personal and Professional Happiness FOLLOW BRAVO CC What’s YOUR ON FACEBOOK Plan BE? www.facebook.com/bravocc GET SMART WITH BRAVO CC’S FALL WORKSHOP LINEUP LIBBY SPEARS
  • 50. Slideshare Peeps: THANK YOU! for taking a look at this presentation. PLEASE like this presentation, tweet and share on facebook, leave us a comment and oh...one more thing-- follow us here on slideshare! Gracias! www.slideshare.net
  • 51. Slideshare Peeps: THANK YOU! for taking a look at this presentation. PLEASE like this presentation, tweet and share on facebook, leave us a comment and oh...one more thing-- follow us here on slideshare! Gracias! www.slideshare.net

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