BRAND

BRAND
YOU!!

“REGARDLESS OF

“REGARDLESS OF
age,

“REGARDLESS OF
age,
position,

“REGARDLESS OF
age,
position,
the business
we happen
to be
in,

all of us need
to understand
the importance
of

branding.
all of us need
to understand
the importance
of

branding.
all of us need
to understand
the importance
of
We are CEOs of our own companies:

ME,
Inc.

ME,
Inc. To be in business today,

ME,
Inc. To be in business today,
your most important job is

ME,
Inc. To be in business today,
your most important job is
to be head marketer for

ME,
Inc. To be in business today,
your most important job is
to be head marketer for
the brand called You.”

ME,
Inc. To be in business today,
your most important job is
to be head marketer for
the brand called You.”
Tom Peters, Super Smart Guy

You may not think of yourself as

“A BRAND”
You may not think of yourself as

“A BRAND”
You may not think of yourself as
but you are. Every day people make judgment calls about
you based on your appearance, how you communicate, who
you are in relationship with. And ultimately

HELLO
my name is
...
ultimately

HELLO
my name is
...
ultimately
people label you

HELLO
my name is
...
ultimately
people label you
based on these things.

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

Think of
the care
and
concern
successful
companies
spend on
their brand

W
O
H ch
u
m

e
Wim
Ot
H ch
u
m

ed
Wim n
O t pe
H ch s
u ou
my r
o you
dn
o

e d D?
Wim n AN
O t pe BR
H ch s
u ou
my r
o you
dn
o

Your
BRAND?

The Com
puter
you use
Your
BRAND?

The Com
puter
you use
The industr y
Your
you wor k in
BRAND?

The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?

The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
E CAR
TH
DRIVE
YOU

The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
E CAR
TH
DRIVE
YOU
The Jewelry
You Wear

The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
E CAR
TH
DRIVE
YOU
The
The Jewelry Company
you Keep
You Wear

The Com
puter
Clothes
The you use
u Wear
Yo
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
DRIVE
YOU
The
The Jewelry Company
you Keep
You Wear

The Com
puter
Clothes
The you use
u Wear
Yo
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU
Listen To
The
The Jewelry Company
you Keep
You Wear

The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
Don’t Watch
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU
Listen To
The
The Jewelry Company
you Keep
You Wear

The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
Don’t Watch
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
The
The Jewelry Company
you Keep
You Wear

The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
Don’t Watch
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
Yourook The
cebge
Fa pa The Jewelry Company
you Keep
You Wear

The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
ur Blog
Don’t Watch Yo
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
Yourook The
cebge
Fa pa The Jewelry Company
you Keep
You Wear

The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
ur Blog
Don’t Watch Yo
TheSo, you’retsaying
indus r y Your
you wor k in . .
everything counts . Your Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
Yourook The
cebge
Fa pa The Jewelry Company
you Keep
You Wear

out
ab
get
for
n’t
do
nd
A
Your
INTERNAL
BRAND

INTERNAL BRAND
Your
is how you feel about yourself.

INTERNAL BRAND
Your
is how you feel about yourself.
Quic
k!
Choose three
words from the
following list to
describe yourself:

Accomplish Confirm Enlist Launch Present Serve
Acquire Connect Enliven Lead Produce Share
Adopt Consider Entertain Liberate Progress Speak
Advance Contact Enthuse Light Promise Stand
Affirm Construct Excite Live Promote Summon
Alleviate Continue Explore Love Provide Support
Amplify Counsel Express Make Pursue Surrender
Appreciate Create Extend Manifest Realize Sustain
Ascend Decide Facilitate Master Receive Take
Associate Defend Finance Mature Reclaim Tap
Believe Delight Forgive Measure Reduce Teach
Bestow Deliver Foster Mediate Refine Team
Brighten Devise Franchise Mentor Reform Touch
Build Direct Further Model Regard Trade
Call Discover Gather Mold Relax Translate
Cause Discuss Generate Motivate Relate Travel
Claim Distill Give Move Release Understand
Choose Distribute Grant Negotiate Rely Use
Coach Draft Heal Nurture Remember Utilize
Collect Dream Hold Open Renew Value
Combine Drive Identify Participate Resonate Venture
Command Educate Illuminate Pass Respect Verbalize
Communicate Elect Implement Perform Restore Work
Compel Embrace Improvise Persuade Revise Worship
Compete Enjoy Integrate Play Sacrifice Write
Compliment Encourage Involve Possess Safeguard Yield
Compose Endow Keep Practice Satisfy
Conceive Engage Know Praise Save
Conquer Enhance Labor Prepare Sell

Libby’s Three Words:

Libby’s Three Words:
Liberate

Libby’s Three Words:
Liberate
Enterta
in

Libby’s Three Words:
Liberate
Enterta
in
Ed
uc
ate

Millie’s Three Words: Libby’s Three Words:
Liberate
Enterta
in
Ed
uc
ate

Millie’s Three Words: Libby’s Three Words:
Liberate
Discover
Enterta
in
Ed
uc
ate

Millie’s Three Words: Libby’s Three Words:
Liberate
Discover
Enterta
tand
ders in
Un
Ed
uc
ate

Millie’s Three Words: Libby’s Three Words:
Liberate
Discover
Enterta
tand
ders in
Un
Ed
uc
ss
re ate
og
r
P

What are your threE?

What are your threE?
Do they

What are your threE?
Do they line up

What are your threE?
Do they line up with the way others see you?

The Big

SO WHAT?
The Big
of Branding

Why do organizations spend millions
of dollars a year to brand themselves
and, more importantly, why do you
need to think about your brand?

HERE’S WHY:

HERE’S WHY:
BRANDING

HERE’S WHY:
=
BRANDING

HERE’S WHY:
=
BRANDING
A competitive edge that
cannot be copied by ANYONE!

“I believe personal branding is one of THE main differences in
today’s job environment from the past. It’s as if we’re entering
a parallel universe – those who get personal branding and are
maximizing the concept in their careers, and those who don’t.
The jury is still out, but I believe those who get it will be way
ahead of those who don’t.”
--Beverly Macy, Global Brand Consultant & Super Smart Woman

THE DNA OF BRANDING

THE DNA OF BRANDING
A Great Brand Is

THE DNA OF BRANDING
A Great Brand Is
- Dependable over Time
D

THE DNA OF BRANDING
A Great Brand Is
- Dependable over Time
D
N - Novel enough that it stands out from among the rest

THE DNA OF BRANDING
A Great Brand Is
- Dependable over Time
D
N - Novel enough that it stands out from among the rest
- Full of Attitude
A
See Mark Sanborn for more on the DNA of Branding

I am so smart about branding
now--I can define it and tell you
what makes for a great brand . . .

But

But how

But how d
o

But how d
oI

But how d
o I build

But how d
o I build my

But how d
o I build my
BRAND?

1
Gain Experiences

1
Gain Experiences
Be Strategic about the
experiences you choose

1
Gain Experiences
Be Strategic about the
experiences you choose
Build on your existing
strengths

1
Gain Experiences
Be Strategic about the
experiences you choose
Build on your existing
strengths
But don’t neglect your
weak spots!

2
Training and Development

2
Training and Development
Get involved in opportunities
within your industry

2
Training and Development
Get involved in opportunities
within your industry
Attend internal training and
development programs

2
Training and Development
Get involved in opportunities
within your industry
Attend internal training and
development programs
Seek out a mentor -- someone you
respect, admire, and want to
emulate

Self Promote
3

Self Promote
Be Your Own Don King
3

Self Promote
Be Your Own Don King
3
Google yourself -- you need to
know what’s out there about you

Self Promote
Be Your Own Don King
3
Google yourself -- you need to
know what’s out there about you
Get noticed at work for your
accomplishments

Self Promote
Be Your Own Don King
3
Google yourself -- you need to
know what’s out there about you
Get noticed at work for your
accomplishments
Keep track of awards

A note on Self Promotion

A note on Self Promotion
- Strike a fine balance between self and team spirit

A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your self promotion
is not just whining. No one likes a whiner.

A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your self promotion
is not just whining. No one likes a whiner.
- Make sure your intent is not simple self absorption

A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your self promotion
is not just whining. No one likes a whiner.
- Make sure your intent is not simple self absorption
- And remember . . . sometimes giving credit to
others is a form of self promotion

4
Nurture Your Network

4
Nurture Your Network
There is nothing more powerful than word
of mouth

4
Nurture Your Network
There is nothing more powerful than word
of mouth
Who is your network? EVERYONE you know

4
Nurture Your Network
There is nothing more powerful than word
of mouth
Who is your network? EVERYONE you know
You must invest the time to build these
relationships for word of mouth to have an
impact on your personal brand

Carve out
Your Niche
5

Carve out
Your Niche
Everyone Needs their “ground” of
5
expertise to own -- your “ground”
makes you novel & unique

Carve out
Your Niche
Everyone Needs their “ground” of
5
expertise to own -- your “ground”
makes you novel & unique
Share your expertise: Write
Articles, Speak at Conferences,
Blog about it

Join us this year for:

Join us this year for:
Lunch

Join us this year for:
Lunch
Learn

Join us this year for:
Lunch
Learn
&

Join us this year for:
Lunch
Learn
&
Lead!

Join us this year for:
Lunch
Learn
&
Lead!
Where you can learn to polish your brand!

OUR FIRST TOPIC:
“THE BUSINESS OF ETIQUETTE”

Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!

Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!
ided!)
h Prov
nc
:30 (Lu
0 to 1
e: 10:0
Tim

Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!
ided!)
h Prov Room
(Lunc ence
o 1:30 Confer
0:00 t ngton
Time: 1 LK Arli
lace: V
P

Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!
ided!)
h Prov Room
(Lunc ence
o 1:30 Confer
0:00 t ngton
Time: 1 LK Arli cc.com
bravo
:V
Place : lspears@
VP To
RS

SHOUTOUT
TIME!!

SHOUTOUT
TIME!! e
the slides in th
A few of
tation found their
presen
ation in the works
inspir
great designers.
of some
them out for some
Check
and inspiration:
ideas

SHOUTOUT
TIME!! e
the slides in th
A few of
tation found their
presen
ation in the works
inspir
great designers.
of some
them out for some
Check
and inspiration:
ideas
ethos3

SHOUTOUT
TIME!! e
the slides in th
A few of
tation found their
presen
ation in the works
inspir
great designers.
of some
them out for some
Check
and inspiration:
ideas
ethos3
3
lideshare.net/ethos
www.s

SHOUTOUT
TIME!! e
the slides in th
A few of
tation found their
presen
ation in the works
inspir
great designers.
of some
them out for some
Check
and inspiration:
ideas
ethos3
3
lideshare.net/ethos
www.s
Nick Skytland

SHOUTOUT
TIME!! e
the slides in th
A few of
tation found their
presen
ation in the works
inspir
great designers.
of some
them out for some
Check
and inspiration:
ideas
ethos3
3
lideshare.net/ethos
www.s
Nick Skytland
are.net/skytland
www.slidesh