Brand You!!

BRAND YOU!!

“REGARDLESS OF

“REGARDLESS OF age,

“REGARDLESS OF age, position,

“REGARDLESS OF age, position, the business we happen to be in,

all of us need to understand the importance of

branding. all of us need to understand the importance of

branding. all of us need to understand the importance of We are CEOs of our own companies:

ME, Inc.

ME, Inc. To be in business today,

ME, Inc. To be in business today, your most important job is

ME, Inc. To be in business today, your most important job is to be head marketer for

ME, Inc. To be in business today, your most important job is to be head marketer for the brand called You.”

ME, Inc. To be in business today, your most important job is to be head marketer for the brand called You.” Tom Peters, Super Smart Guy

You may not think of yourself as

“A BRAND” You may not think of yourself as

“A BRAND” You may not think of yourself as but you are. Every day people make judgment calls about you based on your appearance, how you communicate, who you are in relationship with. And ultimately

HELLO my name is ... ultimately

HELLO my name is ... ultimately people label you

HELLO my name is ... ultimately people label you based on these things.

Think of the care and concern successful companies spend on their brand

W O H ch u m

e Wim Ot H ch u m

ed Wim n O t pe H ch s u ou my r o you dn o

e d D? Wim n AN O t pe BR H ch s u ou my r o you dn o

Your BRAND?

The Com puter you use Your BRAND?

The Com puter you use The industr y Your you wor k in BRAND?

The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND?

The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND? E CAR TH DRIVE YOU

The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND? E CAR TH DRIVE YOU The Jewelry You Wear

The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND? E CAR TH DRIVE YOU The The Jewelry Company you Keep You Wear

The Com puter Clothes The you use u Wear Yo The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH DRIVE YOU The The Jewelry Company you Keep You Wear

The Com puter Clothes The you use u Wear Yo The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU Listen To The The Jewelry Company you Keep You Wear

The Com The TV puter Clothes Shows you The you use u Wear watch or Yo Don’t Watch The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU Listen To The The Jewelry Company you Keep You Wear

The Com The TV puter Clothes Shows you The you use u Wear watch or Yo Don’t Watch The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like The The Jewelry Company you Keep You Wear

The Com The TV puter Clothes Shows you The you use u Wear watch or Yo Don’t Watch The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like Yourook The cebge Fa pa The Jewelry Company you Keep You Wear

The Com The TV puter Clothes Shows you The you use u Wear watch or Yo ur Blog Don’t Watch Yo The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like Yourook The cebge Fa pa The Jewelry Company you Keep You Wear

The Com The TV puter Clothes Shows you The you use u Wear watch or Yo ur Blog Don’t Watch Yo TheSo, you’retsaying indus r y Your you wor k in . . everything counts . Your Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like Yourook The cebge Fa pa The Jewelry Company you Keep You Wear

out ab get for n’t do nd A Your INTERNAL BRAND

INTERNAL BRAND Your is how you feel about yourself.

INTERNAL BRAND Your is how you feel about yourself. Quic k! Choose three words from the following list to describe yourself:

Accomplish Confirm Enlist Launch Present Serve Acquire Connect Enliven Lead Produce Share Adopt Consider Entertain Liberate Progress Speak Advance Contact Enthuse Light Promise Stand Affirm Construct Excite Live Promote Summon Alleviate Continue Explore Love Provide Support Amplify Counsel Express Make Pursue Surrender Appreciate Create Extend Manifest Realize Sustain Ascend Decide Facilitate Master Receive Take Associate Defend Finance Mature Reclaim Tap Believe Delight Forgive Measure Reduce Teach Bestow Deliver Foster Mediate Refine Team Brighten Devise Franchise Mentor Reform Touch Build Direct Further Model Regard Trade Call Discover Gather Mold Relax Translate Cause Discuss Generate Motivate Relate Travel Claim Distill Give Move Release Understand Choose Distribute Grant Negotiate Rely Use Coach Draft Heal Nurture Remember Utilize Collect Dream Hold Open Renew Value Combine Drive Identify Participate Resonate Venture Command Educate Illuminate Pass Respect Verbalize Communicate Elect Implement Perform Restore Work Compel Embrace Improvise Persuade Revise Worship Compete Enjoy Integrate Play Sacrifice Write Compliment Encourage Involve Possess Safeguard Yield Compose Endow Keep Practice Satisfy Conceive Engage Know Praise Save Conquer Enhance Labor Prepare Sell

Libby’s Three Words:

Libby’s Three Words: Liberate

Libby’s Three Words: Liberate Enterta in

Libby’s Three Words: Liberate Enterta in Ed uc ate

Millie’s Three Words: Libby’s Three Words: Liberate Enterta in Ed uc ate

Millie’s Three Words: Libby’s Three Words: Liberate Discover Enterta in Ed uc ate

Millie’s Three Words: Libby’s Three Words: Liberate Discover Enterta tand ders in Un Ed uc ate

Millie’s Three Words: Libby’s Three Words: Liberate Discover Enterta tand ders in Un Ed uc ss re ate og r P

What are your threE?

What are your threE? Do they

What are your threE? Do they line up

What are your threE? Do they line up with the way others see you?

The Big

SO WHAT? The Big of Branding

Why do organizations spend millions of dollars a year to brand themselves and, more importantly, why do you need to think about your brand?

HERE’S WHY:

HERE’S WHY: BRANDING

HERE’S WHY: = BRANDING

HERE’S WHY: = BRANDING A competitive edge that cannot be copied by ANYONE!

“I believe personal branding is one of THE main differences in today’s job environment from the past. It’s as if we’re entering a parallel universe – those who get personal branding and are maximizing the concept in their careers, and those who don’t. The jury is still out, but I believe those who get it will be way ahead of those who don’t.” --Beverly Macy, Global Brand Consultant & Super Smart Woman

THE DNA OF BRANDING

THE DNA OF BRANDING A Great Brand Is

THE DNA OF BRANDING A Great Brand Is - Dependable over Time D

THE DNA OF BRANDING A Great Brand Is - Dependable over Time D N - Novel enough that it stands out from among the rest

THE DNA OF BRANDING A Great Brand Is - Dependable over Time D N - Novel enough that it stands out from among the rest - Full of Attitude A See Mark Sanborn for more on the DNA of Branding

I am so smart about branding now--I can define it and tell you what makes for a great brand . . .

But how

But how d o

But how d oI

But how d o I build

But how d o I build my

But how d o I build my BRAND?

1 Gain Experiences

1 Gain Experiences Be Strategic about the experiences you choose

1 Gain Experiences Be Strategic about the experiences you choose Build on your existing strengths

1 Gain Experiences Be Strategic about the experiences you choose Build on your existing strengths But don’t neglect your weak spots!

2 Training and Development

2 Training and Development Get involved in opportunities within your industry

2 Training and Development Get involved in opportunities within your industry Attend internal training and development programs

2 Training and Development Get involved in opportunities within your industry Attend internal training and development programs Seek out a mentor -- someone you respect, admire, and want to emulate

Self Promote 3

Self Promote Be Your Own Don King 3

Self Promote Be Your Own Don King 3 Google yourself -- you need to know what’s out there about you

Self Promote Be Your Own Don King 3 Google yourself -- you need to know what’s out there about you Get noticed at work for your accomplishments

Self Promote Be Your Own Don King 3 Google yourself -- you need to know what’s out there about you Get noticed at work for your accomplishments Keep track of awards

A note on Self Promotion

A note on Self Promotion - Strike a ﬁne balance between self and team spirit

A note on Self Promotion - Strike a ﬁne balance between self and team spirit - Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner.

A note on Self Promotion - Strike a ﬁne balance between self and team spirit - Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner. - Make sure your intent is not simple self absorption

A note on Self Promotion - Strike a ﬁne balance between self and team spirit - Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner. - Make sure your intent is not simple self absorption - And remember . . . sometimes giving credit to others is a form of self promotion

4 Nurture Your Network

4 Nurture Your Network There is nothing more powerful than word of mouth

4 Nurture Your Network There is nothing more powerful than word of mouth Who is your network? EVERYONE you know

4 Nurture Your Network There is nothing more powerful than word of mouth Who is your network? EVERYONE you know You must invest the time to build these relationships for word of mouth to have an impact on your personal brand

Carve out Your Niche 5

Carve out Your Niche Everyone Needs their “ground” of 5 expertise to own -- your “ground” makes you novel & unique

Carve out Your Niche Everyone Needs their “ground” of 5 expertise to own -- your “ground” makes you novel & unique Share your expertise: Write Articles, Speak at Conferences, Blog about it

Join us this year for:

Join us this year for: Lunch

Join us this year for: Lunch Learn

Join us this year for: Lunch Learn &

Join us this year for: Lunch Learn & Lead!

Join us this year for: Lunch Learn & Lead! Where you can learn to polish your brand!

OUR FIRST TOPIC: “THE BUSINESS OF ETIQUETTE”

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new!

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new! ided!) h Prov nc :30 (Lu 0 to 1 e: 10:0 Tim

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new! ided!) h Prov Room (Lunc ence o 1:30 Confer 0:00 t ngton Time: 1 LK Arli lace: V P

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new! ided!) h Prov Room (Lunc ence o 1:30 Confer 0:00 t ngton Time: 1 LK Arli cc.com bravo :V Place : lspears@ VP To RS

SHOUTOUT TIME!!

SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas

SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3

SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3 3 lideshare.net/ethos www.s

SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3 3 lideshare.net/ethos www.s Nick Skytland

SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3 3 lideshare.net/ethos www.s Nick Skytland are.net/skytland www.slidesh

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Brand You!!

by Libby Spears

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Brand You!!

by Libby Spears

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Brand You!! Presentation Transcript

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