Beyond Farmville: Using Facebook for Your Business Success

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If you want to connect to your customer and client online then you have to go where they are already hanging out: Facebook. This keynote will walk you through how to build your Facebook business page …

If you want to connect to your customer and client online then you have to go where they are already hanging out: Facebook. This keynote will walk you through how to build your Facebook business page and start interacting with your customers so that they are more than a customer, they are a fan!

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  • 1. TION C AUTION UTION ART WaET SM ART rning! ION A CAUTIO T GET SM TG AUT N CAUTR SMA R The fION C ollowi GET SMA ION CA GET CAUT ng mT SMART UTION C AUT ION RT G E ay make UTI O N C SMA your S CA T GET MARTE ET SMAR R SMA RT G GET SMART BUSINESS 101 BEYOND FARMVILLE: USING FACEBOOK FOR YOUR BUSINESS SUCCESS Warni T SMART ng! Th E e follo MA RT G RTER RT G in S a wET g m our SMA CAUTIO SMA y mke e ak y yo N CAUT GET may ma ur SMA ION CA UfTIlOowi ng RTER BRAVOC The o l N CA UTION BRAV O CC rni ng! UTI VN CABRAO O CC Wa RA VO CC CAUTIO AVO CC B N CAUT
  • 2. ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK How to FACEBOOK FACEBOOK FACEBOOK FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F ACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK customize FACEBOOK FACEBOOK Top 5 FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK YOUR Page FACEBOOK FACEBOOK FACEBOOK Mistakes FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F on FB businesses ACEBOOK 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FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK 5 Places FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK to get FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK smarter about ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FB pages ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK ACEBOOK FACEBOOK FACEBOOK Mark Zuckerberg wants you to know FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FAEBOOK FACEBOOK FACEBOOK FACEBOOK F ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK ACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK FACEBOOK
  • 3. 1 2 3 4 5 6 7 8 9 10 Everyone’s Doin It marketingcharts.com
  • 4. 1 2 3 4 5 6 7 8 9 10 Everyone’s Doin It 74% | 47% | 41% | 24% 18 to 34 yrs 35 to 44 yrs 45 to 54 yrs +55 yrs marketingcharts.com
  • 5. 1 2 3 4 5 6 7 8 9 10 { facebook growing in every age/gender demographic. Fastest growing segment: { Women over 55, up 175.3% www.insidefacebook.com
  • 6. 1 2 3 4 5 6 7 8 9 10 400 million people are on FB right now! www.insidefacebook.com
  • 7. 1 2 3 4 5 6 7 8 9 10 facebook is THE 400 million people leading source for are on FB right now! LOYAL website followers www.insidefacebook.com
  • 8. 1 2 3 4 5 6 7 8 9 10 Facebook is THE 400 million people leading source for are on FB right now! LOYAL website followers Joe Average “fans” FOUR pages per month www.insidefacebook.com
  • 9. 1 2 3 4 5 6 7 6 8 9 10 Facebook is THE 400 million people leading source for are on FB right now! LOYAL website followers Joe Average “fans” FOUR Users spend more pages per than SEVEN hours per month month on facebook www.insidefacebook.com
  • 10. 1 2 3 4 5 6 7 8 9 10 { Of adults 50 and older surveyed … 40 percent consider themselves extremely or very comfortable using the Internet 27 percent say they use social networking sites 23 percent use Facebook 63 percent were introduced to social media { Web sites via their son or daughter AARP
  • 11. 1 2 3 4 5 6 7 8 9 10 There are more than 1.5 million local businesses with a PAGE on FB website monitoring
  • 12. 1 2 3 4 5 6 7 8 9 10 There are more than Joe Average is invited to 1.5 million 3 events local businesses per month with a PAGE on FB website monitoring
  • 13. 1 2 3 4 5 6 7 8 9 10 There are more than Joe Average is invited to 1.5 million 3 events local businesses per month with a PAGE on FB Joe Average is a member of 13 groups website monitoring
  • 14. 1 2 3 4 5 6 7 8 9 10 There are more than Joe Average is invited to 1.5 million 3 events local businesses per month with a PAGE on FB Joe Average is a member of More than 13 groups 60 million engage with FB Connect on external websites every month website monitoring
  • 15. 1 2 3 4 5 6 7 8 9 10 facebook even catches BAD GUYS “OMG LOLZ brkin into sum1s house!”
  • 16. 1 2 3 4 5 6 7 8 9 10 10 It’s EVERYWHERE being used by EVERYONE and there is no indication that it is going away
  • 17. So get ONBOARD or get left BEHIND
  • 18. How to use FB PAGES
  • 19. You can’t have multiple admins on When your fans Your Facebook page is for family and an individual page interact with your friends NOT clients, meaning you do it page, it shows in customers and all. their news feed.... future customers FB Pages are public making them AND that means superior for SEO more potential purposes fans for you! I don’t know about you but I don’t want my clients to know my private business on my FB profile page A facebook Business Page is YOUR best bet
  • 20. Let’s Create YOUR PAGE for more information visit www.wildfireapp.com
  • 21. Let’s Create YOUR PAGE
  • 22. Let’s Create YOUR PAGE
  • 23. Let’s Create YOUR PAGE
  • 24. Set your ADMINISTRATORS WELL INFORMED UNDERSTANDS CLIENT UNDERSTANDS FB KNOWS COMPANY GOALS ON FB WON’T GO OVERBOARD
  • 25. Communicate INTERNALLY Goals | Content we will post | How often | How we will engage The Role each person will play | New ideas | What doesn’t work FB is What are What is I thought FB stupid and a I our goals? FB? was for waste of LOVE FB. teenagers time. OMG!
  • 26. Get the word out & get FANS Everyone in the organization 1 becomes a fan http://developers.facebook.com/docs/reference/plugins/like-box
  • 27. Get the word out & get FANS Everyone in the organization 1 becomes a fan Then Suggest to 2 friends (and their friends will become your fan too) http://developers.facebook.com/docs/reference/plugins/like-box
  • 28. Get the word out & get FANS Everyone in the organization 1 becomes a fan Then Suggest to 2 friends (and their friends will become your fan too) Add a BUTTON/LINK/ 3 like box to your site http://developers.facebook.com/docs/reference/plugins/like-box
  • 29. Get the word out & get FANS 4 Add to business card, brochures, emails cc www.bra e.net/bravocc www.slid ook.com/bravo E? aching} ION lan B vocc.com PRE SENTAT G YOUR P BUILDIN EAKING tes} {co eshar SP PUBLIC eb P LEA DERSHI TION www.fac } {keyno What’s CA CO MMUNI {wo rkshops
  • 30. Get the word out & get FANS 5 Become a FAN yourself
  • 31. Now you can ENGAGE your FANS But HOW?
  • 32. Now you can ENGAGE your FANS But HOW? Educate each other
  • 33. Now you can ENGAGE your FANS But HOW? Educate each other Inform & Update
  • 34. Now you can ENGAGE your FANS But HOW? Educate each other Inform & Update Respond to them
  • 35. Now you can ENGAGE your FANS But HOW? Educate each other Inform & Update Respond to them Entertain
  • 36. Now you can ENGAGE your FANS But HOW? Educate each other Inform & Update Respond to them Entertain Thank them
  • 37. Now you can ENGAGE your FANS But HOW? Educate each other Inform & Update Respond to them Entertain Thank them Celebrate community
  • 38. Get your VANITY URL Got 30 Fans yet? Yeah. Now you can.... go to www.facebook.com/username
  • 39. Post EVENTS
  • 40. Post EVENTS
  • 41. Create an ADVERTISING CAMPAIGN
  • 42. Create an ADVERTISING CAMPAIGN
  • 43. Create an ADVERTISING CAMPAIGN
  • 44. TARGET your audience 1 2 3
  • 45. Use APPLICATIONS to enhance the experience http://www.facebook.com/apps/directory.php
  • 46. Use APPLICATIONS to enhance the experience
  • 47. Use APPLICATIONS to enhance the experience Put the Application on your page by clicking here
  • 48. Use APPLICATIONS to enhance the experience
  • 49. Use APPLICATIONS to enhance the experience Find Cool Applications you don’t know about by scrolling to the bottom of page in edit view
  • 50. Top 5 MISTAKES businesses make with their FB Page
  • 51. No VISION/PLAN
  • 52. Lack of COMMITMENT No VISION/PLAN
  • 53. Does not ENGAGE Lack of COMMITMENT No VISION/PLAN
  • 54. One DIMENSIONAL Does not ENGAGE Lack of COMMITMENT No VISION/PLAN
  • 55. An ISOLATED project One DIMENSIONAL Does not ENGAGE Lack of COMMITMENT No VISION/PLAN
  • 56. = A MEDIOCRE FB BUSINESS PAGE An ISOLATED project One DIMENSIONAL Does not ENGAGE Lack of COMMITMENT No VISION/PLAN
  • 57. The CREAM of the CROP on facebook
  • 58. starbucks star a great landing page
  • 59. starbucks star advertise local events at your business
  • 60. starbucks star create interest with cool pictures
  • 61. starbucks star employees/leaders can become three dimensional
  • 62. southwest airlines watch all their commercials here
  • 63. southwest airlines quick fun polls
  • 64. southwest airlines customers become cheerleaders
  • 65. southwest airlines customers can post fan photos too
  • 66. RED BULL great landing page
  • 67. RED BULL great landing page BURT’S BEES lots of pictures & videos
  • 68. RED BULL great landing page BURT’S BEES lots of pictures & videos COCA COLA fun & interesting promotions
  • 69. RED BULL great landing page BURT’S BEES lots of pictures & videos COCA COLA fun & interesting promotions JONES SODA is super interactive for users see more cool FB business pages at http:// www.socialmediaexaminer.com/top-10-facebook-pages/
  • 70. “Yeah it’s EASY for the BIG GUYS to do this but what about the LITTLE GUY?
  • 71. ANYONE can have a great FB page--no matter the size of their organization
  • 72. Great Places to Get SMARTER about facebook
  • 73. 1 get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart
  • 74. 2 get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart
  • 75. 3 get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart
  • 76. 4 get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart
  • 77. 5 get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart get smart
  • 78. g Page Creating a Landin --------- ---------- This is just to get ---------- AD campaig ns on FB ---------- you started. There --------- ---------- Connec ting FB t o Linked is so much more ur Webs ite, ETC In, Yo - ---------- ---------- -------- to know! marketi ng tool FB as a --------- For more information about a “Beyond - ---------- --------- the Basics of FB” workshop email us! g Applica tions on Usin your FB page
  • 79. You don’t know BRAVO CC yet? Well get to know us better! www.bravocc.com www.facebook.com/bravocc www.slideshare.net/bravocc lie Shaw ars | Mil Libby Spe