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Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
Tomorrows world the future of hospitality
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Tomorrows world the future of hospitality

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  • 1. Tomorrows World Hospitality For the Future TONY POTTER PRESIDENT – BRAVEAGLETweet us at: @BraveagleSocialEmail: jason@braveagle.com
  • 2. Hospitality For The Future
  • 3. Tomorrows WorldHospitality For the Future TONY POTTER PRESIDENT – BRAVEAGLE
  • 4. THE FUTURE OF HOSPITALITYHospitality For The Future
  • 5. Hospitality For The Future
  • 6. Hospitality For The Future
  • 7. Hospitality For The Future
  • 8. Hospitality For The Future
  • 9. Hospitality For The Future
  • 10. As we all know, some things never change …Hospitality For The Future
  • 11.  LOCATION , LOCATION , LOCATION  STRONG PRODUCT  PEOPLE  SALES  MARKETING  CLIENT MANAGEMENT  EFFICIENCY  THE DEVIL IS IN THE DETAIL  LOCATION , LOCATION , LOCATIONHospitality For The Future
  • 12. WHAT IS HOSPITALITY ?... TOURISM HOSPITALITY • Travel agency activities • Licensed clubs • Tour operator activities • Hotels • Takeaway food shops • Other reservation service and • Holiday & short • Event catering activities related activities stay • In-house catering • Museum activities and accommodation • Other food service activities preservation of historical • Camping grounds • Activities of exhibition & fair • sites and buildings recreational organisers • Library activities vehicle parks • Activities of conference • Visitor attractions • Other organisers • Archive activities accommodation • Botanical & zoological gardens • Restaurants • Operation of sports facilities • Public houses • Other amusements & Bars recreation activitiesHospitality For The Future
  • 13. “…Tourism towards 2030 suggests that international tourist arrivals will grow by 80% and will reach 1.8 Bn by 2030 with the number increasing by an average of 3.31% per year ( less than the last decade). An average of 4.3 M international tourists will join the tourism market place every year”. -World Tourism Organisation - …They will all probably check Tripadvisor, Facebook & Twitter before travellingHospitality For The Future
  • 14. “…At the projected rate of growth arrivals will pass 1Bn in 2012, up from 940M in 2010”. -British Hospitality-Hospitality For The Future
  • 15. Emerging economies will grow faster than advanced economies after 2015 Inbound tourism, advanced International Tourist & emerging economies Arrivals, Millions 1250 1000 Emerging Economies 750 Advanced Economies 500 250 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030Hospitality For The Future
  • 16. Projections to 2030 will be affected by rising transport costs and a slower – than –expected economic recovery & future growth Tourism towards 2030: global International Tourist projection & sensitivity analysis Arrivals, Millions 2000 1750 1500 1250 1000 750 500 250 0 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 Actual data 1980 - 2010 transport costs continue to fall central projection faster rising cost of transport A lower than expected economic recovery and future growthHospitality For The Future
  • 17. By 2030 Europe loses share to Asia and the pacific along with other regions Africa Middle East 3% 3% Africa Middle East 7% 8% Americas 23% Americas 14% 1980 Asia and 2030 pacific Europe Europe 8% 41% 63% Asia and pacific 30% Africa Middle East 5% 6% Americas 16% 2010 Europe Asia and 51% pacific 22%Hospitality For The Future
  • 18. How the UK hotel market will grow to 2030 Source: Melvin gold Consulting via British hospitality AssociationHospitality For The Future
  • 19. “Government and local authorities can make or break the Hospitality growth agenda” Ufi Ibrahim Chief Executive British Hospitality AssociationHospitality For The Future
  • 20. “ The only constant is change” - Karl Marx -Hospitality For The Future
  • 21. Technology Owners, franc THE FUTURE Social Media & hisees & OF The S Managers HOSPITALITY Generation Service Eccentric OrganisationsHospitality For The Future
  • 22. COMPETITIVE EDGE IS KEYHospitality For The Future
  • 23. TECHNOLOGY SELF CHECK IN MOBILE KEY CARDS MOBILE FINGER PRINT SERVICES RECOGNITIONHospitality For The Future
  • 24. TECHNOLOGY  KEEP ABREAST OF TECHNOLOGY BUT MAKE IT YOUR TOOL NOT YOUR MASTER  CREATE SERVICE / QUALITY AS THE GOAL AND MANAGE TECHNOLOGY ACCORDINGLY  DON’T LOOSE SIGHT OF THE REAL ISSUES IN YOUR BUSINESS  EDUCATE TECHNOLOGISTS IN BUSINESS AND EDUCATE YOUR BUSINESS PEOPLE IN TECHNOLOGYHospitality For The Future
  • 25. TECHNOLOGY Transformative Technologies herald a new era in travel The next generation of experience: The world of the traveller is, in some ways, contracting; travel is increasingly about depth rather than breadthof experience Automatic transit: For the first time ever, checking-in could become the exception rather than the norm, as manual check-in security will be replaced by faster and more efficient systems that track flows of people. Payment with memory: All data on payments made before and during a trip will be integrated, acting as a digital memory of expenditure and activity for individuals, groups and travel industry operators.Hospitality For The Future
  • 26. Intelligent recommendation: As technologies make it easier for people to tag and review all aspects of travel experiences, travellers will be influenced by peer groups more Taking the stress out of travel: The rise of the wellbeing agenda and changing demographics will place greater emphasis on technologies that help to make travel a less stressful experience. The business „tourist‟: Continued emphasis on work-life balance and wellbeing at work may mean employers encourage people to take time off on either side of a business trip. Source: Amadeus IT GroupHospitality For The Future
  • 27. SOCIAL MEDIA & THE “S” GENERATIONHospitality For The Future
  • 28. SOCIAL MEDIA & THE “S” GENERATION  ITS ALL ABOUT SHARING  LISTEN TO YOUR CUSTOMERS, COMMUNCIATE AND ACT!  CUSTOMER SERVICE IS THE NEW MARKETING  BE WHERE YOUR CUSTOMERS ARE  YOUR CUSTOMER IS YOUR SALES TEAM  HUMANISE YOUR BRAND  BE PREPARED FOR THE “S” GENERATION  DEVELOP, IMPLEMENT AND UPDATE YOUR STRATEGIESHospitality For The Future
  • 29. OWNERS , FRANCHISEES & MANAGERSHospitality For The Future
  • 30. OWNERS , FRANCHISEES & MANAGERS  OWNERS WANT AND WILL HAVE MORE CONTROL  THE FANCHISE MODEL LOOKS STRONG AND SHOULD BE DEVLEOPED FURTHER PERHAPS BY THE “MANCHISE CONCEPT”  THE MANAGEMENT MODEL WILL HAVE TO BE UPDATED. TRADITION IS DEAD  MANAGEMENT COMPANIES WILL BECOME LEANER BUT NOT NECESSARILY MEANER  BRANDS WILL NEED TO BE CONTROLLED IN A STRICTER MANNERHospitality For The Future
  • 31. SERVICE ECCENTRIC ORGANISATIONSHospitality For The Future
  • 32. SERVICE ECCENTRIC ORGANISATIONS  THINK LIKE A CUSTOMER  DEVELOP YOUR SERVICE CULTURE  SPEAK TO EVERYONE IN YOUR ORGANISATION  QUALITY TRAINING IS THE KEY TO SUCCESS  DEVELOP, MOTIVATE, AND COMMUNCIATE RESULTS  WALK THE TALK  DO IT, FIX IT, TRY IT AND TRULY EMPOWER YOUR PEOPLE  GET THE CUSTOMER ON THE BOARD ROOM AGENDA  REVENUE IS KING AND EVERYONE MUST REALISE ITHospitality For The Future
  • 33. WHAT WOULD THE LANDSCAPE LOOK LIKE ?Hospitality For The Future
  • 34. BEST IN THE CLASS Become infamous for your product & serviceHospitality For The Future
  • 35. COURAGE Shooting ahead of the duckHospitality For The Future
  • 36. EMOTIONAL INTELLIGENCEHospitality For The Future
  • 37. BEING BETTER AT THE BASICSHospitality For The Future
  • 38. EMBRACE THE EDUCATIONAL SECTORHospitality For The Future
  • 39. Tomorrows WorldHospitality For the Future
  • 40. It will all be about competitive edge and understanding the customer is the key to your businessHospitality For The Future

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