boosting your business with social       follow us @brava_design                             join in #sensocmed
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Hello!My name is Simon Melhuish  I make nice things for Brava                     follow us   join in
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Creative social enterprise,passionate about design andcommunication.                   follow us   join in
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Twitter Crash          follow us   join in
Who Sees What                @me                      follow us   join in
Who Sees What                @me                I like it when I open a document                and my monitor says WORD a...
Who Sees What                @webdesignertoo                                  follow us   join in
Who Sees What                @webdesignertoo                @me too funny man, too funny.                                 ...
Who Sees What                @me                      follow us   join in
Who Sees What                @me                @brava_design So how am I                doing at this talking to people  ...
Who Sees What                @brava_design                                follow us   join in
Who Sees What                @brava_design                So far so good @me. But the guy                on the left looks...
Who Sees What                @webdesignertoo                                  follow us   join in
Who Sees What                @webdesignertoo                .@me I don’t think that was a                yawn, I’m pretty ...
Who Sees What                @me                @brava_design                @me                                follow us ...
Who Sees What                @me                @brava_design It’s okay, wasn’t                yawning, I think I’m doing ...
Retweeting             @me             @brava_design             @webdesignertoo             @me     by   SENMerseyside   ...
Retweeting             @me             Amazing video, check it out - tinyurl.com/             @brava_design             RT...
Hashtags           @me                 follow us   join in
Hashtags           @me           Just getting started with the           social media workshop!                           ...
Hashtags           @me                 follow us   join in
Hashtags           @me           And now two people are asleep.           #imeanreally. #comeon.                          ...
Elevator Tweet                 @webdesignertoo                                   follow us   join in
Elevator Tweet                 @webdesignertoo                 @you can you tell me a bit about                 your busin...
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The Elevator10 minutes   | 140 Characters                    follow us   join in
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Lets Get Started     Shall We?                 follow us   join in
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Establishing yourGoals Must Be FocussedBusiness Goals not Digital GoalsAction OrientedSpecific and Measurable              ...
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Establish SuccessInclude a TimeframeBe SpecificTie it to a Goal                      follow us   join in
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Identify Your AudienceCreating a Persona                     follow us   join in
Persona          follow us   join in
Persona •Name •Age •Marital Status •Children •Job Description •Short Bio •Social Media Use •Social Media Goals •Mobile Use...
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The Social Graph              follow us   join in
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•Roughly 750 million active monthly users•Largest segment of users is 35 - 54•Largest growth segment of users is over 55’s...
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•Roughly 139 million active monthly users•Largest segment of users is 26 - 44•Smaller audience but potentially wider reach...
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“Twitter makes me like people I’ve never met and Facebookmakes me hate people I know  @shylamaddoxin real life”           ...
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Finding Your VoiceWhat do you stand for?                         follow us   join in
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Some People Who Are Doing ItRight                   follow us   join in
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Don’t Do This!                 follow us   join in
Don’t Do This!                 follow us   join in
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Be Relevant, BeGive users content they valueDon’t waste followers timeGive users what they expect                         ...
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Developing a PolicyLegacy GuidelinesThink Ahead with New GuidelinesUse Your Legal Department                        follow...
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If It Gives You Pause…PauseIf youre about to publish something that makes you eventhe slightest bit uncomfortable, dont sh...
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Are You Adding ValueThere are millions of words out there. The best way to getyours read is to write things that people wi...
!follow us       join in
When Things Go                        !            follow us       join in
When Things GoRespond quickly                              !                  follow us       join in
When Things GoRespond quicklyRespond as you                              !                  follow us       join in
When Things GoRespond quicklyRespond as youGive yourself more that 140                                     !              ...
When Things GoRespond quicklyRespond as youGive yourself more that 140Let someone else respond               !            ...
When Things GoRespond quicklyRespond as youGive yourself more that 140Let someone else respond               !Know when to...
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140 Characters or Less              follow us   join in
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Jaws       follow us   join in
JawsLarge fish terrorises town.Suggestion of bigger boat provesvalid.                         follow us   join in
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Titanic          follow us   join in
TitanicShip hits iceberg. Sinks.                            follow us   join in
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Jurassic Park                follow us   join in
Jurassic ParkTheme park’s grand openingpushed back                       follow us   join in
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The Great Escape             follow us   join in
The Great EscapeMerry band of WWII POW’s planescape from prison. All get caught.                          follow us   join...
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The Lion King                follow us   join in
The Lion KingHamlet. With Lions. In Africa.                           follow us   join in
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The EngagementTool to track and plan engagementLiving document the will grow and                         follow us   join in
Engagement             follow us   join in
EngagementWeek 01: Commencing 1st                          follow us   join in
EngagementWeek 01: Commencing 1st                                 Events this week: Product Launch on Tuesday and the    T...
EngagementWeek 01: Commencing 1st                                     Events this week: Product Launch on Tuesday and the ...
EngagementWeek 01: Commencing 1st                                           Events this week: Product Launch on Tuesday an...
EngagementWeek 01: Commencing 1st                                                     Events this week: Product Launch on ...
EngagementWeek 01: Commencing 1st                                                     Events this week: Product Launch on ...
EngagementWeek 01: Commencing 1st                                                               Events this week: Product ...
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Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks                           follow us   join in
Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks                           follow us   join in
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SEN Events - Boosting Your Business with Social Media

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Learn how your organisation should be embracing social media, how to find and engage with your users, what to do when things go wrong and how to develop an effective strategy, which will bring you closer to your users and make you more effective in the social space.

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  • SEN Events - Boosting Your Business with Social Media

    1. 1. boosting your business with social follow us @brava_design join in #sensocmed
    2. 2. follow us join in
    3. 3. Hello!My name is Simon Melhuish I make nice things for Brava follow us join in
    4. 4. follow us join in
    5. 5. Creative social enterprise,passionate about design andcommunication. follow us join in
    6. 6. follow us join in
    7. 7. Twitter Crash follow us join in
    8. 8. Who Sees What @me follow us join in
    9. 9. Who Sees What @me I like it when I open a document and my monitor says WORD and follow us join in
    10. 10. Who Sees What @webdesignertoo follow us join in
    11. 11. Who Sees What @webdesignertoo @me too funny man, too funny. follow us join in
    12. 12. Who Sees What @me follow us join in
    13. 13. Who Sees What @me @brava_design So how am I doing at this talking to people follow us join in
    14. 14. Who Sees What @brava_design follow us join in
    15. 15. Who Sees What @brava_design So far so good @me. But the guy on the left looks bored. He follow us join in
    16. 16. Who Sees What @webdesignertoo follow us join in
    17. 17. Who Sees What @webdesignertoo .@me I don’t think that was a yawn, I’m pretty sure he was just follow us join in
    18. 18. Who Sees What @me @brava_design @me follow us join in
    19. 19. Who Sees What @me @brava_design It’s okay, wasn’t yawning, I think I’m doing okay. @brava_design @me Theres a woman at the back asleep. How can you not @me @brava_design Damnit! follow us join in
    20. 20. Retweeting @me @brava_design @webdesignertoo @me by SENMerseyside follow us join in
    21. 21. Retweeting @me Amazing video, check it out - tinyurl.com/ @brava_design RT @me Amazing video, check it out - tinyurl.com/ @webdesignertoo Amazing video, check it out - tinyurl.com/ @me by SENMerseyside Amazing video, check it out - tinyurl.com/ follow us join in
    22. 22. Hashtags @me follow us join in
    23. 23. Hashtags @me Just getting started with the social media workshop! follow us join in
    24. 24. Hashtags @me follow us join in
    25. 25. Hashtags @me And now two people are asleep. #imeanreally. #comeon. follow us join in
    26. 26. Elevator Tweet @webdesignertoo follow us join in
    27. 27. Elevator Tweet @webdesignertoo @you can you tell me a bit about your business, what do you do? follow us join in
    28. 28. follow us join in
    29. 29. The Elevator10 minutes | 140 Characters follow us join in
    30. 30. follow us join in
    31. 31. Lets Get Started Shall We? follow us join in
    32. 32. follow us join in
    33. 33. Establishing yourGoals Must Be FocussedBusiness Goals not Digital GoalsAction OrientedSpecific and Measurable follow us join in
    34. 34. follow us join in
    35. 35. Establish SuccessInclude a TimeframeBe SpecificTie it to a Goal follow us join in
    36. 36. follow us join in
    37. 37. Identify Your AudienceCreating a Persona follow us join in
    38. 38. Persona follow us join in
    39. 39. Persona •Name •Age •Marital Status •Children •Job Description •Short Bio •Social Media Use •Social Media Goals •Mobile Use follow us join in
    40. 40. follow us join in
    41. 41. The Social Graph follow us join in
    42. 42. follow us join in
    43. 43. •Roughly 750 million active monthly users•Largest segment of users is 35 - 54•Largest growth segment of users is over 55’s•Appeals to more social animals•Social Portal Model•Replacing dedicated services like Gmail and Flickr follow us join in
    44. 44. follow us join in
    45. 45. •Roughly 139 million active monthly users•Largest segment of users is 26 - 44•Smaller audience but potentially wider reach•Pure communication tool•Immediate response - collective consciousness•Micro Blogging Platform, Soap Box follow us join in
    46. 46. follow us join in
    47. 47. “Twitter makes me like people I’ve never met and Facebookmakes me hate people I know @shylamaddoxin real life” follow us join in
    48. 48. follow us join in
    49. 49. Finding Your VoiceWhat do you stand for? follow us join in
    50. 50. follow us join in
    51. 51. Some People Who Are Doing ItRight follow us join in
    52. 52. follow us join in
    53. 53. follow us join in
    54. 54. follow us join in
    55. 55. follow us join in
    56. 56. follow us join in
    57. 57. Don’t Do This! follow us join in
    58. 58. Don’t Do This! follow us join in
    59. 59. follow us join in
    60. 60. follow us join in
    61. 61. follow us join in
    62. 62. follow us join in
    63. 63. follow us join in
    64. 64. follow us join in
    65. 65. Be Relevant, BeGive users content they valueDon’t waste followers timeGive users what they expect follow us join in
    66. 66. follow us join in
    67. 67. Developing a PolicyLegacy GuidelinesThink Ahead with New GuidelinesUse Your Legal Department follow us join in
    68. 68. follow us join in
    69. 69. If It Gives You Pause…PauseIf youre about to publish something that makes you eventhe slightest bit uncomfortable, dont shrug it off and hitsend. Take a minute to review these guidelines and try tofigure out whats bothering you, then fix it. If youre stillunsure, you might want to discuss it with your manager orlegal representative. follow us join in
    70. 70. follow us join in
    71. 71. Are You Adding ValueThere are millions of words out there. The best way to getyours read is to write things that people will value. Socialcommunication should help our customers, partners, andco-workers.It should be thought-provoking and build a sense of follow us join in
    72. 72. !follow us join in
    73. 73. When Things Go ! follow us join in
    74. 74. When Things GoRespond quickly ! follow us join in
    75. 75. When Things GoRespond quicklyRespond as you ! follow us join in
    76. 76. When Things GoRespond quicklyRespond as youGive yourself more that 140 ! follow us join in
    77. 77. When Things GoRespond quicklyRespond as youGive yourself more that 140Let someone else respond ! follow us join in
    78. 78. When Things GoRespond quicklyRespond as youGive yourself more that 140Let someone else respond !Know when to let it go follow us join in
    79. 79. follow us join in
    80. 80. 140 Characters or Less follow us join in
    81. 81. follow us join in
    82. 82. Jaws follow us join in
    83. 83. JawsLarge fish terrorises town.Suggestion of bigger boat provesvalid. follow us join in
    84. 84. follow us join in
    85. 85. Titanic follow us join in
    86. 86. TitanicShip hits iceberg. Sinks. follow us join in
    87. 87. follow us join in
    88. 88. Jurassic Park follow us join in
    89. 89. Jurassic ParkTheme park’s grand openingpushed back follow us join in
    90. 90. follow us join in
    91. 91. The Great Escape follow us join in
    92. 92. The Great EscapeMerry band of WWII POW’s planescape from prison. All get caught. follow us join in
    93. 93. follow us join in
    94. 94. The Lion King follow us join in
    95. 95. The Lion KingHamlet. With Lions. In Africa. follow us join in
    96. 96. follow us join in
    97. 97. The EngagementTool to track and plan engagementLiving document the will grow and follow us join in
    98. 98. Engagement follow us join in
    99. 99. EngagementWeek 01: Commencing 1st follow us join in
    100. 100. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new follow us join in
    101. 101. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday follow us join in
    102. 102. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site Launch follow us join in
    103. 103. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site LaunchWe’re launching an Our new product We have a new If you have five Our new site is live exciting new launched today, let team member minutes take part check it out!product tomorrow, us know what you joining us today, in our Facebook stay tuned for think and you could say hello to Theo poll and let us details #launch win an awesome know what you prize!!! want from the new follow us join in
    104. 104. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site LaunchWe’re launching an Our new product We have a new If you have five Our new site is live exciting new launched today, let team member minutes take part check it out!product tomorrow, us know what you joining us today, in our Facebook stay tuned for think and you could say hello to Theo poll and let us details #launch win an awesome know what you prize!!! want from the new Followers: 212 Followers: 280 Followers: 282 Followers: 290 Followers: 301 Interactions: 1 Interactions: 20 Interactions: 33 Interactions: 11 Interactions: 6 follow us join in
    105. 105. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site LaunchWe’re launching an Our new product We have a new If you have five Our new site is live exciting new launched today, let team member minutes take part check it out!product tomorrow, us know what you joining us today, in our Facebook stay tuned for think and you could say hello to Theo poll and let us details #launch win an awesome know what you prize!!! want from the new Followers: 212 Followers: 280 Followers: 282 Followers: 290 Followers: 301 Interactions: 1 Interactions: 20 Interactions: 33 Interactions: 11 Interactions: 6Need to encourage more Big boost in followers Users seem eager to see Facebook poll asked a bit action/engagement and interactions! the team behind the too much? follow us join in
    106. 106. follow us join in
    107. 107. Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks follow us join in
    108. 108. Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks follow us join in
    109. 109. Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks follow us join in
    110. 110. follow us join in
    111. 111. Thank You for any questions? follow us join in

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