SEN Events - Boosting Your Business with Social Media

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Learn how your organisation should be embracing social media, how to find and engage with your users, what to do when things go wrong and how to develop an effective strategy, which will bring you …

Learn how your organisation should be embracing social media, how to find and engage with your users, what to do when things go wrong and how to develop an effective strategy, which will bring you closer to your users and make you more effective in the social space.

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Transcript

  • 1. boosting your business with social follow us @brava_design join in #sensocmed
  • 2. follow us join in
  • 3. Hello!My name is Simon Melhuish I make nice things for Brava follow us join in
  • 4. follow us join in
  • 5. Creative social enterprise,passionate about design andcommunication. follow us join in
  • 6. follow us join in
  • 7. Twitter Crash follow us join in
  • 8. Who Sees What @me follow us join in
  • 9. Who Sees What @me I like it when I open a document and my monitor says WORD and follow us join in
  • 10. Who Sees What @webdesignertoo follow us join in
  • 11. Who Sees What @webdesignertoo @me too funny man, too funny. follow us join in
  • 12. Who Sees What @me follow us join in
  • 13. Who Sees What @me @brava_design So how am I doing at this talking to people follow us join in
  • 14. Who Sees What @brava_design follow us join in
  • 15. Who Sees What @brava_design So far so good @me. But the guy on the left looks bored. He follow us join in
  • 16. Who Sees What @webdesignertoo follow us join in
  • 17. Who Sees What @webdesignertoo .@me I don’t think that was a yawn, I’m pretty sure he was just follow us join in
  • 18. Who Sees What @me @brava_design @me follow us join in
  • 19. Who Sees What @me @brava_design It’s okay, wasn’t yawning, I think I’m doing okay. @brava_design @me Theres a woman at the back asleep. How can you not @me @brava_design Damnit! follow us join in
  • 20. Retweeting @me @brava_design @webdesignertoo @me by SENMerseyside follow us join in
  • 21. Retweeting @me Amazing video, check it out - tinyurl.com/ @brava_design RT @me Amazing video, check it out - tinyurl.com/ @webdesignertoo Amazing video, check it out - tinyurl.com/ @me by SENMerseyside Amazing video, check it out - tinyurl.com/ follow us join in
  • 22. Hashtags @me follow us join in
  • 23. Hashtags @me Just getting started with the social media workshop! follow us join in
  • 24. Hashtags @me follow us join in
  • 25. Hashtags @me And now two people are asleep. #imeanreally. #comeon. follow us join in
  • 26. Elevator Tweet @webdesignertoo follow us join in
  • 27. Elevator Tweet @webdesignertoo @you can you tell me a bit about your business, what do you do? follow us join in
  • 28. follow us join in
  • 29. The Elevator10 minutes | 140 Characters follow us join in
  • 30. follow us join in
  • 31. Lets Get Started Shall We? follow us join in
  • 32. follow us join in
  • 33. Establishing yourGoals Must Be FocussedBusiness Goals not Digital GoalsAction OrientedSpecific and Measurable follow us join in
  • 34. follow us join in
  • 35. Establish SuccessInclude a TimeframeBe SpecificTie it to a Goal follow us join in
  • 36. follow us join in
  • 37. Identify Your AudienceCreating a Persona follow us join in
  • 38. Persona follow us join in
  • 39. Persona •Name •Age •Marital Status •Children •Job Description •Short Bio •Social Media Use •Social Media Goals •Mobile Use follow us join in
  • 40. follow us join in
  • 41. The Social Graph follow us join in
  • 42. follow us join in
  • 43. •Roughly 750 million active monthly users•Largest segment of users is 35 - 54•Largest growth segment of users is over 55’s•Appeals to more social animals•Social Portal Model•Replacing dedicated services like Gmail and Flickr follow us join in
  • 44. follow us join in
  • 45. •Roughly 139 million active monthly users•Largest segment of users is 26 - 44•Smaller audience but potentially wider reach•Pure communication tool•Immediate response - collective consciousness•Micro Blogging Platform, Soap Box follow us join in
  • 46. follow us join in
  • 47. “Twitter makes me like people I’ve never met and Facebookmakes me hate people I know @shylamaddoxin real life” follow us join in
  • 48. follow us join in
  • 49. Finding Your VoiceWhat do you stand for? follow us join in
  • 50. follow us join in
  • 51. Some People Who Are Doing ItRight follow us join in
  • 52. follow us join in
  • 53. follow us join in
  • 54. follow us join in
  • 55. follow us join in
  • 56. follow us join in
  • 57. Don’t Do This! follow us join in
  • 58. Don’t Do This! follow us join in
  • 59. follow us join in
  • 60. follow us join in
  • 61. follow us join in
  • 62. follow us join in
  • 63. follow us join in
  • 64. follow us join in
  • 65. Be Relevant, BeGive users content they valueDon’t waste followers timeGive users what they expect follow us join in
  • 66. follow us join in
  • 67. Developing a PolicyLegacy GuidelinesThink Ahead with New GuidelinesUse Your Legal Department follow us join in
  • 68. follow us join in
  • 69. If It Gives You Pause…PauseIf youre about to publish something that makes you eventhe slightest bit uncomfortable, dont shrug it off and hitsend. Take a minute to review these guidelines and try tofigure out whats bothering you, then fix it. If youre stillunsure, you might want to discuss it with your manager orlegal representative. follow us join in
  • 70. follow us join in
  • 71. Are You Adding ValueThere are millions of words out there. The best way to getyours read is to write things that people will value. Socialcommunication should help our customers, partners, andco-workers.It should be thought-provoking and build a sense of follow us join in
  • 72. !follow us join in
  • 73. When Things Go ! follow us join in
  • 74. When Things GoRespond quickly ! follow us join in
  • 75. When Things GoRespond quicklyRespond as you ! follow us join in
  • 76. When Things GoRespond quicklyRespond as youGive yourself more that 140 ! follow us join in
  • 77. When Things GoRespond quicklyRespond as youGive yourself more that 140Let someone else respond ! follow us join in
  • 78. When Things GoRespond quicklyRespond as youGive yourself more that 140Let someone else respond !Know when to let it go follow us join in
  • 79. follow us join in
  • 80. 140 Characters or Less follow us join in
  • 81. follow us join in
  • 82. Jaws follow us join in
  • 83. JawsLarge fish terrorises town.Suggestion of bigger boat provesvalid. follow us join in
  • 84. follow us join in
  • 85. Titanic follow us join in
  • 86. TitanicShip hits iceberg. Sinks. follow us join in
  • 87. follow us join in
  • 88. Jurassic Park follow us join in
  • 89. Jurassic ParkTheme park’s grand openingpushed back follow us join in
  • 90. follow us join in
  • 91. The Great Escape follow us join in
  • 92. The Great EscapeMerry band of WWII POW’s planescape from prison. All get caught. follow us join in
  • 93. follow us join in
  • 94. The Lion King follow us join in
  • 95. The Lion KingHamlet. With Lions. In Africa. follow us join in
  • 96. follow us join in
  • 97. The EngagementTool to track and plan engagementLiving document the will grow and follow us join in
  • 98. Engagement follow us join in
  • 99. EngagementWeek 01: Commencing 1st follow us join in
  • 100. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new follow us join in
  • 101. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday follow us join in
  • 102. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site Launch follow us join in
  • 103. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site LaunchWe’re launching an Our new product We have a new If you have five Our new site is live exciting new launched today, let team member minutes take part check it out!product tomorrow, us know what you joining us today, in our Facebook stay tuned for think and you could say hello to Theo poll and let us details #launch win an awesome know what you prize!!! want from the new follow us join in
  • 104. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site LaunchWe’re launching an Our new product We have a new If you have five Our new site is live exciting new launched today, let team member minutes take part check it out!product tomorrow, us know what you joining us today, in our Facebook stay tuned for think and you could say hello to Theo poll and let us details #launch win an awesome know what you prize!!! want from the new Followers: 212 Followers: 280 Followers: 282 Followers: 290 Followers: 301 Interactions: 1 Interactions: 20 Interactions: 33 Interactions: 11 Interactions: 6 follow us join in
  • 105. EngagementWeek 01: Commencing 1st Events this week: Product Launch on Tuesday and the Twitte Faceboo Both launch of the new site on Friday, we also have a new Monday Tuesday Wednesday Thursday Friday Product Launch Day New Staff Member New Site LaunchWe’re launching an Our new product We have a new If you have five Our new site is live exciting new launched today, let team member minutes take part check it out!product tomorrow, us know what you joining us today, in our Facebook stay tuned for think and you could say hello to Theo poll and let us details #launch win an awesome know what you prize!!! want from the new Followers: 212 Followers: 280 Followers: 282 Followers: 290 Followers: 301 Interactions: 1 Interactions: 20 Interactions: 33 Interactions: 11 Interactions: 6Need to encourage more Big boost in followers Users seem eager to see Facebook poll asked a bit action/engagement and interactions! the team behind the too much? follow us join in
  • 106. follow us join in
  • 107. Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks follow us join in
  • 108. Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks follow us join in
  • 109. Measuring ProgressHootSuiteFree and Paid ModelMultiple Social Networks follow us join in
  • 110. follow us join in
  • 111. Thank You for any questions? follow us join in