1. We Can’t Predict the Future. We Create It.
MARKETING
GUIDE

2. TABLE OF CONTENTS
THE MARKET PLACE
 Corporate
 Airport Services
 Groups and Events
 Road Shows
 Shuttles
 Excursions
 Retail
 Tours
 Weddings
 Proms
 Funerals
PROSPECTING
 Mailing Lists Secrets
 The Real Decision Makers
 The Corporate Gold Mine
MARKETING UNIVERSITY
 Marketing A to Z
 Marketing Vision
 Marketing Mission
 Marketing Culture
 Marketing Values
 The Mountain Effect
 Marketing B2B & B2C

3.  Find Your Niche
 Branding for Profits
 Identify Opportunities and Gaps
 Identify Competitive Advantages
 Industry Best Practices
 Positioning Strategy
 Marketing Segmentation
Marketing Environment
 Inbound Marketing
 Outbound Marketing
 Strategic Marketing
 Guerrilla Marketing
 Blitz Marketing
 Bartering
 Hiring a Consultant
 Gathering and Sharing Ideas
 Creating the Perfect Marketing Budget
 SWOT Analysis. Strengths Weaknesses,
Opportunities and Threats
 Online and Offline Marketing Chart
 Online and Offline Marketing Chart
 PS4 - Product, Price, Place and Promotion
 Online and Offline Marketing Chart
ONLINE MARKETING
 Internet Marketing
 High Impact Website
 Increasing Conversion Rates
 Search Engine Optimization
 The Google Affect
 Pay-Per-Click Campaign Secrets
 The Uber Advantage

4.  Real Analytics
 Be a Blogger
 Social Media Potential
 Face book
 LinkedIn
 Twitter
 YouTube
 Instagram
 Pinterest
 Video Technology
 Mobile Media Technology
 Text (SMS) Marketing
 E-mail Marketing
 E-mail Signature
 Dynamic E-Newsletters
 QRC Quick Recognition Codes
 On-Line Yellow Pages
 On-Line Classifieds
 On-Line Lead Generators
 On-Line Bookings Engines
 On-line Aggregators
 GDS (Global Distribution Center)
OFFLINE MARKETING
 Client Development
 Client Referrals
 Client Retention
 Powerful Public Relations
 Breakthrough Advertising
 Free Advertising

5.  Industry Publications
 Direct Sales
 Direct Mail
 POS Marketing
 Local Farm Work
 National Networks
 Global Presence
 National Aggregators
Acquisitions
 Strategic Alliances
 Profitable Mergers
 Hotels and Resorts
 Wedding Industry
 Profitable Proms
 Associations
 Destination Management
 Convention and Visitor’s Bureau
 National Limousine Assoc.
 Minority Limousine Owners Assoc.
 Trade Shows
 Revamp your Business
 Upgrade your Portfolio
 Billboards
 Pre-Paid cards
 RFP Procurement
 Print advertising
 Customer Loyalty Program
 Public Sector Opportunities
 The Green Factor
 Promotional Items

6.  Go to the Chamber
 Seasonal Business
 The Low Hanging Fruit
 Leverage Survey
 Coupon it
 Outsource it
 Wrap it
 Case Studies
 Pro-Bono Work
 When to Up-Sell
 Word of Mouth
 Gender Marketing
 Hispanic Marketing
 Airline Mileage
 Aggregate
 Identify Audience
 Study Trends
 Senior Marketing
 Press Release
 Yellow Pages
 White Pages
 Rates Formula
 Testimonials
 Radio Plugs
 Television Ads
 Image Secrets
 Incident Resolution Process
 Disaster Recovery Plan
 Key Performance Indicators

7. EFFECTIVE SALES
 Telephone Sales
 Vanity Numbers
 Sales 101
 Effective Communication
 Digital Sales
 Get your staff on-board
 Staff Skill Set Development
TEMPLATES
 Emails
 Letters
 E-Fliers
 Business Cards
 Fliers
 Power Point Presentation
PERFORMANCE EXCELLENCE
 100% Guarantee
 First things First
 Act Today
 Set Your Goals
 Plan to Succeed
 Organize to Survive
 Prioritize to Thrive
 Believe to Achieve
 Perfect Practices
 Laser Focus

8.  Be Consistent
 Simplify Everything
 Perfect Timing
 Solution Finder
 Proactive x Reactive
 Be Persistent
 Be Proficient
 Be Patient
Be Flexible
 Be Hopeful
 Keep Improving
 Evaluate Often
 Overcome Challenges
 Learn from Mistakes
 The Power of Self Discipline
 Know Your Reasons
 Winner Attitude
 Balance is Healthy
 Stay Motivated
 Rely on Systems
 Maximize Resources
 Build the Dream Team
 10 Biggest Mistakes
 The Greatest Secret
SUCCESS MANAGEMENT
(24/7) LIVE SUPPORT
 Mastermind Group

9. A JOURNEY OF A THOUSAND MILES
STARTS WITH THE FIRST STEP!
We’re ready, are you?