@sauloarruda
Growth Hacking
Mobile
@sauloarruda
@sauloarruda
@sauloarruda
• Programador, Hacker, Abafador de Granada,
Vendedor, “Marqueteiro”, Empreendedor
• CEO e co-fun...
@sauloarruda
Que raios é 

Growth Hacking?
@sauloarruda
“P.S. I love you. Get your free email at Hotmail.”
http://www.skilledup.com/learn/marketing/become-a-growth-h...
@sauloarruda
@sauloarruda
http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
@sauloarruda
@sauloarruda
@sauloarruda
@sauloarruda
@sauloarruda
Download (x1000)
0
20
40
60
80
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
Downloads iOS D...
@sauloarruda
Download (x1000)
0
20
40
60
80
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
Downloads iOS D...
@sauloarruda
Receitas (US$)
0
2000
4000
6000
8000
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
No Ads Ad...
@sauloarruda
Receitas (US$)
0
2000
4000
6000
8000
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
No Ads Ad...
@sauloarruda
–Sean Ellis, who is credited with being the first to blog about growth
hacking, says about growth hackers
“A p...
@sauloarruda
–Andrew Chen says about growth hacking
Growth hackers are a hybrid of marketer and
coder, one who looks at th...
@sauloarruda
–Patrick Vlaskovics: “You’re WRONG!”
“So, all you startups crying for a Growth Hacker
to join your startup pr...
@sauloarruda
http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
@sauloarruda
Actionable Goals!
• Increase daily active users
• Increase content creation by 2x
Think about your goals as n...
@sauloarruda
• Without analytics, goals are
empty
• All growth hackers begin with a
dull axe, but the edge gets
sharper as...
@sauloarruda
Every startup has inherent
strengths or assets that can be
used as leverage. When there is
something at your ...
@sauloarruda
Write down your hypotheses
beforeyou execute an experiment
Do not be naive about the
resources needed to run ...
@sauloarruda
Have a control group
Utilize A/B test
When to give up on an
experiment
@sauloarruda
Now it’s time to select a new
experiment, or an optimized
version of a previous
experiment!
Success is more a...
@sauloarruda
BINGO!
@sauloarruda
Ferramentas de um
Growth Hacker
@sauloarruda
• Analytics
• Email marketing
• Content Marketing
• Landing Pages
• A/B Tests
• UX
• PR
• SEO / ASO
• SEM / A...
@sauloarruda
–Aaron Ginn in "Defining A Growth Hacker: Debunking The 6 Most Common
Myths About Growth Hacking"
The “secret”...
@sauloarruda
Product-market Fit vem
antes de crescimento
@sauloarruda
http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-4/
@sauloarruda
Life Hacking
@sauloarruda
"Não se esqueça
de viver"
@sauloarruda
Obrigado!
@sauloarruda
@sauloarruda
saulo@jera.com.br
http://slideshare.net/sauloarruda
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BRAPPS: Growth Hacking Mobile - Saulo Arruda [Jera]

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Speed Talk - Growth Hacking Mobile - Saulo Arruda [Jera]

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BRAPPS: Growth Hacking Mobile - Saulo Arruda [Jera]

  1. 1. @sauloarruda Growth Hacking Mobile @sauloarruda
  2. 2. @sauloarruda @sauloarruda • Programador, Hacker, Abafador de Granada, Vendedor, “Marqueteiro”, Empreendedor • CEO e co-fundador da Jera, presidente do StartupMS • Mentor de várias Startups e programas de aceleração • Casado, pai de 2 meninas • Músico aposentado, cozinheiro amador, ciclista de final de semana
  3. 3. @sauloarruda Que raios é 
 Growth Hacking?
  4. 4. @sauloarruda “P.S. I love you. Get your free email at Hotmail.” http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-growthhackertv/
  5. 5. @sauloarruda
  6. 6. @sauloarruda http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  7. 7. @sauloarruda
  8. 8. @sauloarruda
  9. 9. @sauloarruda
  10. 10. @sauloarruda
  11. 11. @sauloarruda Download (x1000) 0 20 40 60 80 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 Downloads iOS Downloads Android Fun Sounds Instant Buttons
  12. 12. @sauloarruda Download (x1000) 0 20 40 60 80 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 Downloads iOS Downloads Android ASO Fun Sounds Instant Buttons
  13. 13. @sauloarruda Receitas (US$) 0 2000 4000 6000 8000 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 No Ads Admob Placed Fun Sounds Instant Buttons
  14. 14. @sauloarruda Receitas (US$) 0 2000 4000 6000 8000 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 No Ads Admob Placed ASO Retenção Fun Sounds Instant Buttons Full Banner
  15. 15. @sauloarruda –Sean Ellis, who is credited with being the first to blog about growth hacking, says about growth hackers “A person whose true north is growth” http://www.startup-marketing.com/where-are-all-the-growth-hackers/
  16. 16. @sauloarruda –Andrew Chen says about growth hacking Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  17. 17. @sauloarruda –Patrick Vlaskovics: “You’re WRONG!” “So, all you startups crying for a Growth Hacker to join your startup pre-Product-Market Fit to effectively rescue you; you simply don’t get it. And no true Growth Hacker will join you” http://www.whiteboardmag.com/what-is-a-growth-hacker-and-is-growth-hacking-bullshit/
  18. 18. @sauloarruda http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
  19. 19. @sauloarruda Actionable Goals! • Increase daily active users • Increase content creation by 2x Think about your goals as nested hierarchies, and until you reach the “nest” where things can actually be marked off as individual tasks
  20. 20. @sauloarruda • Without analytics, goals are empty • All growth hackers begin with a dull axe, but the edge gets sharper as a function of time. Just don’t give up.
  21. 21. @sauloarruda Every startup has inherent strengths or assets that can be used as leverage. When there is something at your disposal which requires little energy, but can produce big results, then you've found a lever.
  22. 22. @sauloarruda Write down your hypotheses beforeyou execute an experiment Do not be naive about the resources needed to run the experiment Do not get discouraged by the initial results Learn from success and failure
  23. 23. @sauloarruda Have a control group Utilize A/B test When to give up on an experiment
  24. 24. @sauloarruda Now it’s time to select a new experiment, or an optimized version of a previous experiment! Success is more a byproduct of tenacity, and less a child of luck
  25. 25. @sauloarruda BINGO!
  26. 26. @sauloarruda Ferramentas de um Growth Hacker
  27. 27. @sauloarruda • Analytics • Email marketing • Content Marketing • Landing Pages • A/B Tests • UX • PR • SEO / ASO • SEM / Ads • Affiliate • Push Notifications • Marketplaces • Social media • APIs / Crawling
  28. 28. @sauloarruda –Aaron Ginn in "Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking" The “secret” is the mindset, not the toolset http://techcrunch.com/2012/12/08/defining-a-growth-hacker-6-myths-about-growth-hackers/
  29. 29. @sauloarruda Product-market Fit vem antes de crescimento
  30. 30. @sauloarruda http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-4/
  31. 31. @sauloarruda Life Hacking
  32. 32. @sauloarruda "Não se esqueça de viver"
  33. 33. @sauloarruda Obrigado!
  34. 34. @sauloarruda @sauloarruda saulo@jera.com.br http://slideshare.net/sauloarruda

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