Enterprise Social Network: Research and Development Use Case
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Enterprise Social Network: Research and Development Use Case

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A use case for implementing an Enterprise Social Network to help better manage product development.

A use case for implementing an Enterprise Social Network to help better manage product development.

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  • 1. Clearvale Use Case: Research and Development Cooperative Product Management Extranet Network
  • 2. Who Works for This Company?
    • Dave is the VP of Development at a medium sized accounting software developer.
    • His team resides locally and in Russia; the Russian team is hired through a sub-contractor.
    • Employee turnover high and the team must know new accounting laws.
  • 3. What are the R&D Challenges?
    • R&D teams are distributed across broad geographic regions.
    • Hard to manage documents across regions, especially when working with sub-contractors.
    • Difficult for workers to collaborate on projects with minimal or no face-to-face time with colleagues.
    • Managers are challenged with tracking work done locally and remotely; must utilize the best resources and work to improve the performance of others.
  • 4. Why Clearvale Instead of Web 1.0?
    • Web 1.0
    • One way communication—top down. Missed opportunities to leverage the knowledge of high-performers.
    • Contractors and even some employees do not feel like part of the team.
    • Cross-training is discouraged because of lack of collaborative tools.
    • Information resides in several locations. Passwords, servers, and important documents are inaccessible to all team members.
    • Different managers expect different types of status reports. Project scopes not always clear or available.
  • 5. Why Clearvale Instead of Web 1.0?
    • Clearvale
    • Many-to-many communication encouraged. Knowledge experts share information using blogs or videos. New employees learn from them.
    • Employees know their colleagues around the globe; despite cultural and geographic differences, a community forms.
    • Cross-training can be formal (training videos) or informal (blogs and forums).
    • A single location to access project information in a format that many employees today are familiar with—Web 2.0.
    • Consistent performance and project monitoring style across the organization without the need for more tools.
  • 6. When Can R&D Implement Clearvale?
    • With Clearvale, Dave goes live quickly with no training. And he does not require the assistance of his Information Technology department.
  • 7. Who Else Works for This Company?
    • Fred manages a team of developers—some local and some in Russia.
    • Jill is an engineer who works for Fred.
  • 8. How Does R&D Do It?
    • Set up Network
    • Dave goes to www.clearvale.com and sets up a Clearvale network for his team. He invites the team to it—even subcontractors in Russia—by uploading a single file with staff email addresses.
    • Employees upload their own photos and set up profile pages.
  • 9. How Does R&D Do It?
    • Create Communities
    • Dave asks each manager to create a community for the products they manage.
    • Fred creates a community called A-1 Accounting Engineers.
    • He invites everyone working on the product to join, including team members in Russia.
  • 10. How Does R&D Do It?
    • Manage Projects
    • Fred creates multiple DocuVault folders:
      • Functional Specifications
      • Product Documentation
      • Schedules
      • Testing Plans
    • He uses the Event Calendar to track project milestones.
  • 11. How Does R&D Do It?
    • Manage Projects
    • Fred uses TeamWork to assign work to individuals. He creates a plan and then assigns two tasks to Jill—train the team and write the functional specification.
    • He creates a Forum for any questions about the project.
  • 12. How Does R&D Do It?
    • Build Culture
    • He sets up a Photo Block and shares pictures he took when visiting the Russian office.
    • He uses a Twitter feed for the latest Sarbanes Oxley posts.
  • 13. How Does R&D Do It?
    • Train Staff
    • Jill schedules a training meeting in Clearvale.
    • She posts the training meeting on the community calendar.
    • She creates a new DocuVault category named Training and publishes her slides there before the meeting.
  • 14. How Does R&D Do It?
    • Train Staff
    • The meeting is recorded as a video and posted to the community.
    • People who join the project later can watch the training video.
    • Jill marks this task as complete in TeamWork.
  • 15. How Does R&D Do It?
    • Collaborate
    • Jill then writes a functional specification and posts it for review in DocuVault.
    • She sets an event on the community calendar for when comments are due.
  • 16. How Does R&D Do It?
    • Collaborate
    • Team members download the document and provide feedback in the Comments area.
    • Jill refreshes the document and posts it again.
    • Jill marks this task as complete in TeamWork.
  • 17. R&D After Clearvale
    • Because of a more cohesive work team, turnover is down and Dave focuses on creating a better product.
    • Employees know each other. They share knowledge with one another easily; natural mentorships develop.
    • Employees find all project-related documentation in a single location; duplication is reduced.
    • Managers use a consistent reporting mechanism that resides inside Clearvale—TeamWork—to track goals. Goals across the organization are aligned with the company’s mission.
    • Because Clearvale is based on Web 2.0, IT has no tasks pertaining to managing the networks.
  • 18. Clearvale Advantages
    • Company employees have a single location to find information within a framework that reinforces your corporate culture.
    • Employees share valuable company knowledge with a broad audience.
    • Team and individual goals are aligned with the company’s mission.
    • New employees become productive more quickly than before. Training cost is reduced.
    • Stronger and more expansive team collaboration, regardless of physical location.