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Link Building in 2011<br />Kirsten Knipp<br />@kirstenpetra<br />DFW HubSpot User Group – January 2011<br />
Thank You <br />DFW HUG!<br />
So, what about Link Building?<br />Why are links important?<br />What types of links do you want?<br />What attracts links...
How Google Weighs Optimization<br />On Page<br />(25%) <br />Inbound Links<br />Off Page<br />(75%)<br />Off-page optimiza...
What type of Links do you want?<br />Links from high authority sites<br />Links from more domains, not many from 1 domain<...
What attracts more links?<br />6<br />Shareworthy Content<br />
Blogging Attracts Inbound Links<br />Source: Data from over 1,500 businesses - http://hub.tm/BlogROI<br />
So Create LinkWorthy Content … <br />Create content worth linking to …<br />
Link Attracting Content Types – Mix Them In … <br />Unique Data (think surveys, data you have, etc)<br />How To’s or Walkt...
And Know Where to Look for More Links<br />10<br />Link Research<br />
Research Tools in Your Arsenal<br />Link Grader: Your Links & Competitors<br />Blog Analytics: Most viewed, commented, lin...
Additional Link Building Tools in Your Arsenal<br />Social Media Profiles: links from each profile you have<br />Blog & Fo...
How should you NOT get links?<br />Link Farms<br />Purchasing links<br />Linking without real value<br />If it seems too g...
14<br />Link Building is a Marathon … Not a Sprint<br />
Questions image … <br />Plus twitter handle etc … <br />15<br />Questions … <br />Discussion …<br />@kirstenpetra<br />
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Link building by Kirsten Knipp of Hubspot

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This is a presentation for the Dallas / Fort Worth Hubspot Users Group. This group is sponsored by Brandwise. This months presentation was presented by guest speaker Kirsten Knipp of Hubspot. Thanks Kirsten!

If you are looking to build links to your website and use Hubspot this is the presentation for you. Kirsten shows some great info and tips on how to do better link building in 2011.

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  • First, A Quick Refresher on Inbound LinksAn inbound link is a hyperlink on someone else&apos;s web site that includes the URL for a page on your domain. Inbound links vary in quality and usefulness based on the originating site&apos;s own authority, how many other links originate from that page and the actual text that is hyperlinked. What you want most are:Links from high authority sites. Getting a link from the New York Times has much more value than a link from my personal blog. Just like a personal introduction from your dearest friend has more value than an introduction from a distant acquaintance.Links that you don&apos;t have to share. Search engines give a page only a certain amount of credibility. This credibility or &quot;link juice&quot; is split up among the links coming from that page.  That means you get a lot more value from an inbound link that is a story just about your products or services than an inbound link that lists you as one of ten hyperlinked companies.Links with relevant text descriptions. Search engines recognize which words are hyperlinked and give value to those words. Therefore, if someone hyperlinks to your golf school and they hyperlink the text &quot;the program&quot; instead of &quot;golf academy,&quot; you are missing out and you should politely ask the linker if they wouldn&apos;t mind shifting the link to the more SEO-friendly text. Most of the time they are happy to help.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/7199/Improve-Search-Rankings-with-Effective-Link-Building.aspx#ixzz1A6wIkyIV
  • Transcript of "Link building by Kirsten Knipp of Hubspot"

    1. 1. Link Building in 2011<br />Kirsten Knipp<br />@kirstenpetra<br />DFW HubSpot User Group – January 2011<br />
    2. 2. Thank You <br />DFW HUG!<br />
    3. 3. So, what about Link Building?<br />Why are links important?<br />What types of links do you want?<br />What attracts links?<br />How can you get more links?<br />How should you NOT get links?<br />
    4. 4. How Google Weighs Optimization<br />On Page<br />(25%) <br />Inbound Links<br />Off Page<br />(75%)<br />Off-page optimization is critical<br />
    5. 5. What type of Links do you want?<br />Links from high authority sites<br />Links from more domains, not many from 1 domain<br />Links that you don't have to share<br />Links with relevant text descriptions<br />5<br />
    6. 6. What attracts more links?<br />6<br />Shareworthy Content<br />
    7. 7. Blogging Attracts Inbound Links<br />Source: Data from over 1,500 businesses - http://hub.tm/BlogROI<br />
    8. 8. So Create LinkWorthy Content … <br />Create content worth linking to …<br />
    9. 9. Link Attracting Content Types – Mix Them In … <br />Unique Data (think surveys, data you have, etc)<br />How To’s or Walkthroughs<br />Tips & Useful Takeaway Posts<br />Controversial Content<br />Interactive Tools (calcutors, quizzes, etc)<br />Free Resources<br />Top # Lists<br />Badges & Widgets<br />
    10. 10. And Know Where to Look for More Links<br />10<br />Link Research<br />
    11. 11. Research Tools in Your Arsenal<br />Link Grader: Your Links & Competitors<br />Blog Analytics: Most viewed, commented, linked articles … create more linkworthy posts<br />Social Media Tool: Relevant conversations to engage & share great content<br />
    12. 12. Additional Link Building Tools in Your Arsenal<br />Social Media Profiles: links from each profile you have<br />Blog & Forum Links: <br />No Follow – still create interest<br />Do Follow – impart a link, rare, but exist<br />http://followlist.com/<br />http://www.inlineseo.com/dofollowdiver/<br />Press Releases / PR Grader<br />Directories – Articles in Success<br />
    13. 13. How should you NOT get links?<br />Link Farms<br />Purchasing links<br />Linking without real value<br />If it seems too good to be true, it probably is … <br />
    14. 14. 14<br />Link Building is a Marathon … Not a Sprint<br />
    15. 15. Questions image … <br />Plus twitter handle etc … <br />15<br />Questions … <br />Discussion …<br />@kirstenpetra<br />
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