Asia Pacific Digital Brand Index 10.2 by Brandtology and Edelman
by Brandtology on Apr 30, 2010
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The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Tw
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing news and views about technology brands and products. This leaves Hong Kong and China (where the service is banned), in the eight-market study, as the only Twitter hold-outs.
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