Asia Pacific Digital Brand Index 2.0 by Brandtology & Edelman

jointlyproduced by Edelman and BrandtologyQ4 2009

Its is the first research project in Asia Pacific to provide insights on the technology brands being discussed online and the most active channels where discussions are taking place.

….ONLINE conversations from EIGHT countries were tracked over a period of THREE months…

The DBI offers data and insights which brands can leverage to plan and execute more proactive social media marketing. It also serves as a means to measure the impact generated in terms of increases in conversation, channel presence, engagement levels, and therefore overall industry ranking.
Eddie Chau
Founder & CEO
Brandtology

DBI provides the much needed industry benchmark for companies aspiring to lead the digital marketing wave, and to move towards the ‘sweet spot’ where engagement meets efficiency.
Bob Grove
Asia Pacific Director of Technology Edelman

Channel Index

Average Engagement

DBI Findings
for Q4 2009

Tech brand mentions doubled in the last quarter of 2009

Twitter became the dominant channel for discussions of technology brands
across Asia
*except in China where it’s banned

Google continued to be the most discussed brand across the region

Twitter, forusand blogs are the most popular medium.

China
China Telecom and China Unicom made it to top 10 buzz list
Microsoftbrand mentions increase, together with its conversations index.
Oracle stayed in the top 10 lists for all indices

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Asia Pacific Digital Brand Index 2.0 by Brandtology & Edelman

by Brandtology on Jan 22, 2010

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Asia Pacific Digital Brand Index 2.0 by Brandtology & Edelman — Presentation Transcript