Asia Pacific Digital Brand Index 10.3Presentation Transcript
jointlyproduced by Edelman and BrandtologyQ2 2010 (April to June 2010)
Its is the first research project in Asia Pacific to provide insights on the technology brands being discussed online and the most active channels where discussions are taking place.
….ONLINE conversations from EIGHT countries were tracked over a period of THREE months…
DBI Findings for April – June 2010
Tech brands joining the conversation by creating a presence in Facebook
Twitter became the dominant channel for discussions of technology brands across Asia *except in China where it’s banned
Google continued to be the most discussed brand across the region
Australia Google (25,679 mentions) continues to dominate in terms of online mentions Twitter continues to grow in popularity and significance. Whirlpool and Overclockerscontinues to be the most popular discussion channels for technology brands. 154,000 mentions of 60 major technology brands researched across 581 influential online channels
China Canon made DBI’s Top 10 Buzziest Channels list for the first time. Samsung, Sony and Nokia led in terms of brand mentions Google, which topped previously dropped to No. 6 on the Top 10 Buzziest Channels list.
Microprocessor giant AMD leaped into second place from its previous 7th position. Hong Kong Twitter surpassed all expectations and establish itself as the “buzziest‟ channel 60% increase in conversations about technological brands Samsung entered the DBI‟s top ten “buzziest brand‟ list with a 4th place
Software and Consumer Tech brands lead in the overall online technology conversations India Google, Microsoft and Apple are leading the conversations online Apple clocked a 110% increase in conversations led by mentions of the iPad Twitter continues to be the de facto channel for news sharing
Indonesia Twitter and KasKusremain the two major channels that generate the most mentions of technology brands. Nokia topped the list of Top 10 „Buzziest Brands with 65.8% of its posts took place on Twitter. Three new brands in the list of the Top 10 „Buzziest Brands‟ – Telkom (6th), Bakrie Telecom (8th) and Sony (9th).
Malaysia Apple leapfrogged from 8th to the 4th place with 48% increase in brand mentions Google maintained as the top buzziest brand. Twitter continues to topthe list of buzziest channels in the last quarter Google is the most popular online destination
Singapore Twitter andHardwarezone Forum - Eat, Drink, Man, Woman ranked highest again for technological discussions Google and Starhub topped the rankings withSingtelbeing third. Twitter accounted for more than 24 percent of all online conversations in Singapore with more than 30,000 conversations.