Boxpark Shoreditch Marketing Brochure 01
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Boxpark Shoreditch Marketing Brochure

Boxpark Shoreditch Marketing Brochure

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Boxpark Shoreditch Marketing Brochure 01 Presentation Transcript

  • 1. BOXPARKSHOREDITCH
  • 2. CONTENTS INTRO[1] THE CONCEPT [2] THE AREA [3] DIRECTIONS [4] EVENTS [5] GALLERY [6] MARKETING [7] DETAILS [8]
  • 3. boxpark not some run-of-shoreditch the-mall shopping2012 centre. Its a living, fertile community packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.
  • 4. HOME TO MORE THANFIFTY CAREFULLYCHOSEN FASHION,ARTS AND LIFESTYLEBRANDS. BOXPARK ISA RETAIL REVOLUTION– THE WORLD’S FIRSTPOP-UP MALL
  • 5. BRANDS R
  • 6. the conceptBOXPARK is a fresh retail revolution from Roger Wade,creator of Boxfresh and fashion brand consultancy BrandsIncorporated, in partnership with real estate developersHammerson and Ballymore.BOXPARK strips and refits shipping containers to createunique, low cost, low risk, ‘box shops’. Put them together witha unique mix of international fashion, arts and lifestylebrands, galleries and cafés and you’ve got the world’s first‘pop-up’ mall – so named because its basic building blocksare inherently movable: they can, and will, literally pop upanywhere in the world!BOXPARK is radical stuff. It’s not some run-of-the-mallshopping centre. Its a living, fertile community of brandspacked with talent, innovation and attitude that putscreativity and fashion back where they belong: on the street.BOXPARK isn’t just where you shop. It’s an inspiring andenjoyable place to drop in and hang out. It’s what a real brandexperience should be all about.
  • 7. BOXPARK isn’t Why London? The lifeblood of the world’s creative industries - art,intrusive or music, fashion and more - flows out of London, the true capital of street style. It’s a city with a tradition of taking radicalism to its heart: the home of ID magazine, of Vivienneinvasive. Wherever Westwood, Alexander McQueen and some of the best music in the world.it pops up, it fits And why Shoreditch? If London’s the source of the world’s creative lifeblood,in, joins in and Shoreditch is the creative heart of London – a breeding ground for ideas, where the outsiders, the renegades and the radicals are making stuff interesting by makingcontributes to the interesting stuff. The first Boxpark is right where it should be. Nowhere incommunity. BOXPARK the world could be more fitting than directly opposite Shoreditch House and the new Shoreditch High Street StationAIMS TO BECOME PART and within walking distance of Brick Lane, Spitalfields, Hoxton, and Old Street.OF THE FABRIC OF Once home to the textile industry, Shoreditch is now the setting for the ‘silicon roundabout’, galleries, fashion showrooms, bars, clubs and hip hotels. It’s where new mediaLOCAL LIFE BY ADDING businesses rub shoulders with Brick Lane, Petticoat Lane, Columbia Road and Spitalfields markets and the old ragCOLOUR, CREATIVITY trade’s remnants. THE GoodsyardAND LIFE OF ITS OWN. Boxpark is located at The Goodsyard, a 4.7 hectares site and former railway goodsyard, which has been unused for over 40 years and lies between the neighbourhoods of Shoreditch, Spitalfields, and to the North of the City of London. The site will be developed in partnership between Hammerson and The Ballymore Group and the regeneration has the potential to deliver up to 2000 new homes, office space for both large organisations and start up enterprises, retail and leisure facilities, and up to 1.7 hectares of new public open space.
  • 8. THE AREA HOXTON HOXTON STUDIOS Columbia SQUARE rd road y WHITE CUBE hackne BAR MUSIC HALL THE BRICKLAYERS THE DINNER CARGO ARMS SCP THE DRAGON BAR St RIVINGTON St OLD RIVINGTON CHARLOTTE Rd sh GRILL THE HOXTON THE HOXTON PONY ored i tcOLD Street GR EA T h high EA ST CANTALOUPE THE GRIFFIN ER the REDCHURCH N bar St st ALBION BOUNDARY THE OWL & THE PUSSYCAT LOUNGE LOVERS TEA BUILDING SHOREDITCH HOUSE Les Trois Garçons BETHNAL GREEN rd st Sclater st igh h h SHOREDITCH HIGH St itc BRICK LANE shored THE LIGHT BAR CO MM ER VIBE BAR CI AL Truman St brewery DRAYS W ALK BIG CHILL ate BAR psg bish LIVERPOOL Street SPITALFIELDS
  • 9. BETHNAL GREEN road Well-connected Shoreditch is incredibly accessible - wherever you’re coming from. tube shoreditch high street [1min] liverpool street [10min] old street [10min] Nationally Right next to the new Shoreditch High Street tube station, and 10 mins walk to Liverpool Street and Old Street station. trains liverpool street [10 min] london bridge [21min] victoria [34min] euston [26min] paddington [39min] Internationally it’s a stone’s throw from Liverpool Street station with overground and underground links to all London airports – with London City Airport just a few stops away. airports London city [32min] gatwick [58min] stansted [60min] heathrow [70min] luton [70min] travel Times have been calculated on the TFL journey planner based on a travel time of 1pm
  • 10. EVENTS AT BOXPARK
  • 11. GALLERY AT BOXPARK
  • 12. MARKETING
  • 13. MARKETING
  • 14. MARKETING 6586578954368567
  • 15. PRESS
  • 16. boxparkshoreditchDETAILS
  • 17. plans ground level bethnal green rd st high 01 37 02 38 itch 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 39shored 40 41 deck level bethnal green rd st high 42 46 50 54 58 37 43 47 51 55 59 38 itch 04 05 06 07 08 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 39shored 44 48 52 56 60 40 45 49 53 57 61 41
  • 18. box FASHIONdimensions SINGLE UNIT40 Hi-Cube Steel Dry Cargo ContainerExteriorLength Width Height400" 80" 96"12.192 m 2.438 m 2.896 mInteriorLength Width Height DOUBLE UNIT395 45/64" 78 19/32" 89 15/16"12.032 m 2.352 m 2.69 mFOOD AND BEVERAGESINGLE UNIT 8FT INTERNAL OPENINGDOUBLE UNIT TRIPLE UNIT40FT INTERNAL OPENING 8FT INTERNAL OPENINGs
  • 19. comecopyrightALL COPYRIGHT, PATENT, DESIGN RIGHTS ANDINTELLECTUAL PROPERTY RIGHTS EXISTING INOUR DESIGNS AND PRODUCTS AND IN THE IMAGES,TEXT AND DESIGN OF OUR WEBSITE / MARKETINGMATERIAL ARE AND WILL REMAIN THE PROPERTY OF joinBOXPARK LTD and brands incorporated ltd.PATENT APPLICATION NO 1012940.1 theRetail AgentBriant Champion LongcontactAGEE JOHNSTONSALES AND MARKETING managerT +44 (0)207 033 2899 revolu-M +44 (0)7899 861021agee@boxpark.co.ukSKYPE: BOXPARK03WWW.BOXPARK.CO.UK tion 2012