Woolworths   lovebirds summary [awards]-1
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  • 1. t Woolworths - LoveBirds
  • 2.
    • General Statistics (First Week After Launch):
      • 342 conversations discussing Lovebirds randsom.
      • Brand momentum: 68.4 mentions a day.
      • Most discussion was on Twitter: 87.57% of total.
      • Large endorsement towards the brand.
      • 350 new followers on Twitter.
      • Author influence evenly distributed.
      • Approx. 414 365 impressions to campaign.
      • Total Online Ad Value Equivalent: R 82 873.
  • 3.
    • General Insights:
      • Consumer response to Woolworths reaction widely commended and brand evangelists created.
      • Reputation crisis successfully averted and converted into opportunity. Opportunity successfully executed.
      • Woolworths increasingly being seen as a brand which genuinely wants to assist consumers.
  • 4. Conversation Sources:
  • 5.
    • Sources Insights:
      • Press conversation from the likes of Biz-community and Mail & Guardian applauded response.
      • Woolworths (Enterprise) responded timorously and appropriately to direct the conversation.
  • 6. Sample Twitter Mentions of High Influence:
  • 7. Sample Twitter Mentions of High Influence:
  • 8. Sample Consumer Mentions of High Influence:
  • 9. Sample Press Mentions of High Influence:
  • 10. Sample Press Mentions of High Influence:
  • 11. Sample Press Mentions of High Influence: