www.brandseye.com
t
Battle Of The Fans
(Currie Cup Final)
www.brandseye.com
Between the 25th
October and 1st
November
8310conversations were tracked around the Sharks and
Western P...
www.brandseye.com
Over this period the conversation reached
15 079 695through online alone.
www.brandseye.com
This amounts to approximately
R 3.4
millionworth of free online advertising (AVE) for the teams and the
...
www.brandseye.com
AND…
www.brandseye.com
Consumer drove
92.6%of the total conversation volume. This is incredibly high
compared to what brands ty...
www.brandseye.com
In the
end…
www.brandseye.com
Sharks received
56%of the fans support.
Western Province
received
44%of the fans support.
VS.
www.brandseye.com
AND…
www.brandseye.com
The Sharks reached
38%more fans online than the Western Province did.
www.brandseye.com
Top
Fan?
www.brandseye.com
For the Sharks the top
fan was
@_mishmish_
with 42 Tweets!
For the Western
Province the top fan
was
@ADo...
www.brandseye.com
Main
themes
www.brandseye.com
www.brandseye.com
On the event day there were
2 132online conversation around the event. A whopping 36.1%
of the total con...
www.brandseye.com
After the
game?
www.brandseye.com
The Sharks
got noisy with
576mentions online.
The Western
Province went rather
quiet with
255mentions on...
www.brandseye.com
The Sharks win
– on and off the
field.
www.brandseye.com
What the
Fans say
www.brandseye.com
Top Fans – Western Province
www.brandseye.com
Top Fans - Sharks
www.brandseye.com
The Fans Say
www.brandseye.com
The Fans Say
www.brandseye.com
The Fans Say
www.brandseye.com
The Press Say
www.brandseye.com
The Press Say
www.brandseye.com
The Press Say
www.brandseye.com
The Press Say
www.brandseye.com
The Press Say
www.brandseye.com
The Press Say
www.brandseye.com
BrandsEye is an online reputation management service
which focuses on the real-time monitoring and
manag...
Upcoming SlideShare
Loading in...5
×

BrandsEye - Battle of the Fans (Currie Cup)

1,869

Published on

Published in: Technology, Sports
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,869
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

BrandsEye - Battle of the Fans (Currie Cup)

  1. 1. www.brandseye.com t Battle Of The Fans (Currie Cup Final)
  2. 2. www.brandseye.com Between the 25th October and 1st November 8310conversations were tracked around the Sharks and Western Province Currie Cup Final.
  3. 3. www.brandseye.com Over this period the conversation reached 15 079 695through online alone.
  4. 4. www.brandseye.com This amounts to approximately R 3.4 millionworth of free online advertising (AVE) for the teams and the Currie Cup event itself. All of which was Earned Media (not Paid or Owned Media).
  5. 5. www.brandseye.com AND…
  6. 6. www.brandseye.com Consumer drove 92.6%of the total conversation volume. This is incredibly high compared to what brands typically get in the South African environment.
  7. 7. www.brandseye.com In the end…
  8. 8. www.brandseye.com Sharks received 56%of the fans support. Western Province received 44%of the fans support. VS.
  9. 9. www.brandseye.com AND…
  10. 10. www.brandseye.com The Sharks reached 38%more fans online than the Western Province did.
  11. 11. www.brandseye.com Top Fan?
  12. 12. www.brandseye.com For the Sharks the top fan was @_mishmish_ with 42 Tweets! For the Western Province the top fan was @ADorfling with 46 Tweets! VS.
  13. 13. www.brandseye.com Main themes
  14. 14. www.brandseye.com
  15. 15. www.brandseye.com On the event day there were 2 132online conversation around the event. A whopping 36.1% of the total conversation from the full 8 days.
  16. 16. www.brandseye.com After the game?
  17. 17. www.brandseye.com The Sharks got noisy with 576mentions online. The Western Province went rather quiet with 255mentions online. VS.
  18. 18. www.brandseye.com The Sharks win – on and off the field.
  19. 19. www.brandseye.com What the Fans say
  20. 20. www.brandseye.com Top Fans – Western Province
  21. 21. www.brandseye.com Top Fans - Sharks
  22. 22. www.brandseye.com The Fans Say
  23. 23. www.brandseye.com The Fans Say
  24. 24. www.brandseye.com The Fans Say
  25. 25. www.brandseye.com The Press Say
  26. 26. www.brandseye.com The Press Say
  27. 27. www.brandseye.com The Press Say
  28. 28. www.brandseye.com The Press Say
  29. 29. www.brandseye.com The Press Say
  30. 30. www.brandseye.com The Press Say
  31. 31. www.brandseye.com BrandsEye is an online reputation management service which focuses on the real-time monitoring and managing of corporate reputations in the digital space. For more information: Contact Tim Shier on 021 462 7353 Email the team on contact@brandseye.com Contact us on Twitter @brandseye Or go to our website: www.brandseye.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×