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BrandsEye - Battle of the Fans (Currie Cup)
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BrandsEye - Battle of the Fans (Currie Cup)

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  • 1. www.brandseye.com t Battle Of The Fans (Currie Cup Final)
  • 2. www.brandseye.com Between the 25th October and 1st November 8310conversations were tracked around the Sharks and Western Province Currie Cup Final.
  • 3. www.brandseye.com Over this period the conversation reached 15 079 695through online alone.
  • 4. www.brandseye.com This amounts to approximately R 3.4 millionworth of free online advertising (AVE) for the teams and the Currie Cup event itself. All of which was Earned Media (not Paid or Owned Media).
  • 5. www.brandseye.com AND…
  • 6. www.brandseye.com Consumer drove 92.6%of the total conversation volume. This is incredibly high compared to what brands typically get in the South African environment.
  • 7. www.brandseye.com In the end…
  • 8. www.brandseye.com Sharks received 56%of the fans support. Western Province received 44%of the fans support. VS.
  • 9. www.brandseye.com AND…
  • 10. www.brandseye.com The Sharks reached 38%more fans online than the Western Province did.
  • 11. www.brandseye.com Top Fan?
  • 12. www.brandseye.com For the Sharks the top fan was @_mishmish_ with 42 Tweets! For the Western Province the top fan was @ADorfling with 46 Tweets! VS.
  • 13. www.brandseye.com Main themes
  • 14. www.brandseye.com
  • 15. www.brandseye.com On the event day there were 2 132online conversation around the event. A whopping 36.1% of the total conversation from the full 8 days.
  • 16. www.brandseye.com After the game?
  • 17. www.brandseye.com The Sharks got noisy with 576mentions online. The Western Province went rather quiet with 255mentions online. VS.
  • 18. www.brandseye.com The Sharks win – on and off the field.
  • 19. www.brandseye.com What the Fans say
  • 20. www.brandseye.com Top Fans – Western Province
  • 21. www.brandseye.com Top Fans - Sharks
  • 22. www.brandseye.com The Fans Say
  • 23. www.brandseye.com The Fans Say
  • 24. www.brandseye.com The Fans Say
  • 25. www.brandseye.com The Press Say
  • 26. www.brandseye.com The Press Say
  • 27. www.brandseye.com The Press Say
  • 28. www.brandseye.com The Press Say
  • 29. www.brandseye.com The Press Say
  • 30. www.brandseye.com The Press Say
  • 31. www.brandseye.com BrandsEye is an online reputation management service which focuses on the real-time monitoring and managing of corporate reputations in the digital space. For more information: Contact Tim Shier on 021 462 7353 Email the team on contact@brandseye.com Contact us on Twitter @brandseye Or go to our website: www.brandseye.com