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BrandsEye - Battle of the Fans (Currie Cup)

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  • 1. t Battle Of The Fans (Currie Cup Final)
  • 2. Between the 25 th October and 1 st November 8310 conversations were tracked around the Sharks and Western Province Currie Cup Final.
  • 3. Over this period the conversation reached 15 079 695 through online alone.
  • 4. This amounts to approximately R 3.4 million worth of free online advertising (AVE) for the teams and the Currie Cup event itself. All of which was Earned Media (not Paid or Owned Media).
  • 5. AND…
  • 6. Consumer drove 92.6% of the total conversation volume. This is incredibly high compared to what brands typically get in the South African environment.
  • 7. In the end…
  • 8. Sharks received 56% of the fans support. Western Province received 44% of the fans support. V S.
  • 9. AND…
  • 10. The Sharks reached 38% more fans online than the Western Province did.
  • 11. Top Fan?
  • 12. For the Sharks the top fan was @_mishmish_ with 42 Tweets! For the Western Province the top fan was @ADorfling with 46 Tweets! V S.
  • 13. Main themes
  • 14.  
  • 15. On the event day there were 2 132 online conversation around the event. A whopping 36.1% of the total conversation from the full 8 days.
  • 16. After the game?
  • 17. The Sharks got noisy with 576 mentions online. The Western Province went rather quiet with 255 mentions online. V S.
  • 18. The Sharks win – on and off the field.
  • 19. What the Fans say
  • 20. Top Fans – Western Province
  • 21. Top Fans - Sharks
  • 22. The Fans Say
  • 23. The Fans Say
  • 24. The Fans Say
  • 25. The Press Say
  • 26. The Press Say
  • 27. The Press Say
  • 28. The Press Say
  • 29. The Press Say
  • 30. The Press Say
  • 31. BrandsEye is an online reputation management service which focuses on the real-time monitoring and managing of corporate reputations in the digital space. For more information: Contact Tim Shier on 021 462 7353 Email the team on [email_address] Contact us on Twitter @brandseye Or go to our website: www.brandseye.com