Mobile is Here.....Now What!?!?


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You have heard that mobile is here. What does that mean for your small to medium sized business? This is the presentation that I have given at the Small Business Expo in Chicago and New York City

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  • Keep hearing about year of mobile
    Comscore reported last year that mobile overtook desktop in ecommerce
  • Source: Qualcomm (2012) – 29% of people check their phone (first thing they do getting out of bed) a d 68% sleep next to their phones
    37% check their phone every 30 minutes, notification sent or not
    68% said they use their device while watching TV, 36% while eating at a restaurant.
  • Comscore reported last year that mobile overtook desktop in ecommerce
    Going to be a huge year in mobile in 2014
    Matt Cutts from Google reported that Mobile search may surpass desktop searches this year
  • Mom searched for a bird that she saw in nature
  • Lets talk about your story, where does this all fit in for you and your business
  • 57% of users say they wont recommend a business with a poorly designed mobile site.
    40% turned to their competitor’s site after a bad mobile experience.
    High sense of urgency
    Service based industry, people are not shopping around on mobile (towing example)
  • Chris Folmar used to tell me from Dallas Morning News
  • Windows store started in Feb 2012
  • Know what your customer path is on desktop will again help you know what path to take.
  • CTR – Click through Rate
  • 78% of small business are not using any mobile advertising and only 47% are even likely to do so.
    Google punished you if you are not mobile friendly.
  • Mobile is Here.....Now What!?!?

    1. 1. Mobile is here…… Now what? July 24th, 2014 Brandon Tompkins Senior Manager of Mobile Products Dex Media
    2. 2. Today’s discussion • It’s a Mobile World • User’s needs on the go • BIG ideas on small screens • Must do’s to be a “mobile” friendly SMB 2
    3. 3. It’s a Mobile World 3
    4. 4. Mobile is about being CONNECTED • asd 4
    5. 5. Mobile…..its GROWING….. 5
    6. 6. Who is your MOBILE audience •90% of all American adults have a cell phone –18-29 – 98% have a cell phone –30-49 – 97% have a cell phone –50-64 – 88% have a cell phone –65+ - 74% have a cell phone •58% of all adults have a smart phone Source: Google •So who is your audience? •EVERYONE! 6
    7. 7. Mobile users crave local information 7
    8. 8. NOW WHAT? 8
    9. 9. Mobile “friendly” websites •If you do not have a mobile ‘friendly’ website, your number priority is to get one. – Understand how your customers currently interact with your site. –Adapt your value proposition to customer needs 9
    10. 10. 3 Rules of of mobile content –Timely –Relevant –Actionable 10
    11. 11. M “dot” site vs responsive design •M “dot” websites are a separate website that you create specifically for the mobile traffic. •Responsive website design enables you to optimize your website for different screen sizes without a separate website. 11
    12. 12. 12
    13. 13. 13
    14. 14. • asd 14
    15. 15. Mobile Apps • Over 900K apps • Over 850K apps • Over 220K apps 15
    16. 16. To app or not to app •BIG different between mobile web and mobile apps –Mobile websites = Discoverability –Mobile apps = Customer Retention 16
    17. 17. Mobile Advertising 17
    18. 18. SEM & SEO are for mobile too •Content is key •Update often and keep it relevant to your target audience •Don’t forget about speed 18
    19. 19. Mobile + Social = Success • Mobile Monthly Active Users = 184 million Source: Twitter 2014 • Facebook reports 1 billion active users on mobile devices Source: Facebook 2014 » 41% of LinkedIn users access the site from mobile devices Source: LinkedIn 2014 •88% of SMBs in hyper growth use social media to generate word of mouth about their company. Source: HubSpot 2014 19
    20. 20. Email’s are on the MOVE • 43% of all email is opened on a mobile device Source: Litmus • Format is a must –Shorter –Less Clutter –Links to longer content –Enable Social Sharing to drive CTR 20
    21. 21. Text messages are INSTANT • It takes 90 minutes for the average person to respond to an email. • It takes 90 seconds for the average person to respond to a text message • Source:CTIA 21
    22. 22. 4 out of 5 SMB’s have no Mobile Marketing 22
    23. 23. Top things YOU can do to be mobile ENABLED • Have a “VERY” friendly mobile website – To App or not to App… • Run MOBILE specific campaign for SEM • Use Social Media FREQUENTLY and often • Always FORMAT customer emails for mobile devices • Use Text Messaging programs to enhance LOYALITY programs 23
    24. 24. Let me help you take a hold on MOBILE – #Konkins – 24