What’s the Deal With All the Hashtags
You see them all over the place: on TV commercials; on TV shows; on billboard signs; on cardboard shipping boxes; and everywhere else that you can imagine. Why are they so prevalent in todays world? I’ll jump into further detail in the paragraphs below.
What’s the Simple Definition of a Hashtag
A hashtag is a word or phrase that starts with the # sign.
What Networks do Hashtag Searches Work On
The primary social media channels supported are: Twitter; Instagram; Facebook; Google+; Pinterest; Tumblr; Flickr; and Vine. Things are changing all the time, so by the time you read this article, another few networks may have been added. If you know of one, drop me a note in the comments and I’ll be sure to update the article.
What Does a Hashtag Actually Do
Hashtags provide a way for people to search and group similar messages together. For example: #London allows people and businesses to search for any conversations that people are participating in about London.
How Does a Hashtag Benefit a Business
Hashtags benefit businesses because they can simply post a hashtag, then search for the hashtag of interest, and immediately engage with customer conversations in real time. For example: I am an employee of Porsche and I want to see what type of chatter is going on via the web about our new model. I’d simply search #porsche911 and I’d immediately see who is talking about our new model.
How Does a Hashtag Benefit a Consumer
Hashtags give the consumer an edge on staying up to date with the latest conversations as well. For example: you’re a Dallas Cowboys fan and you want to get pumped up before a game and get involved in real time conversations with people that love the Dallas Cowboys as well. All you’d need to do is search for the hashtag #dallascowboys and jump in on the conversation.
How Can I Do a Hashtag Search Myself
There are currently a few services: Tagboard.com; Hashtagify.me; and Hashtags.org. My personal favorite choice thus far is TagBoard.com, it’s simple, easy, and effective.
The Call to Action
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