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The Presidential Campaign of Barack Obama
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The Presidential Campaign of Barack Obama


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  • 1. The Presidential Campaign of Barack Obama: “Yes, we can!”
    Completed by Lorraine Perez-Lugo, Amanda Beeler, Brandon Nixon, and Kali Drake
  • 2. Party Nomination
    Before a presidential election, each party hosts candidates who go through a nomination process to determine the presidential nominee.
    The nomination process consists of primaries (run by state and local governments) and caucuses (private events run by the political parties).
  • 3. Party Nomination
    In the Democratic Party nomination Illinois Senator Barack Obama competed against New York Senator Hillary Clinton.
    The Democratic Party candidate was selected through a series of primary elections and caucuses culminating in the 2008 Democratic National Convention held from August 25 through August 28 in Denver, Colorado.
    Obama lead Clinton in delegates won through state contests, but Clinton had the popular vote lead. Obama received enough super delegate endorsements on June 3 to claim that he had secured the simple majority of delegates necessary to win the nomination, and Clinton conceded the nomination four days later.
    Obama gained a steady lead in delegates over Clinton due to better long-range planning, superior fundraising, dominant organizing in caucus states, and better exploitation of delegate allocation rules.
  • 4. Party Nomination
    Barack Obama was able to win the nomination of the Democratic Party, making him a candidate in the General Election.
  • 5. Convention
    Political conventions meet to choose the party's candidate for the presidential election. Each political party meets before the general election to announce the results of primaries. This gives the party publicity and time for its members to discuss the party platform.
  • 6. Convention
    The Democratic platform:
    -abortion is a woman's right, strengthen gun control, cut taxes for middle class, enact campaign finance reform, support death penalty, no federal gay marriage ban, federal funding for health coverage etc.
  • 7. Convention
    Democratic National Convention met in August of 2008 in Denver, Colorado. There were about 3500 pledged delegates and 800 super delegates (who were undecided). Barack Obama won over 70% of the total delegates votes.
  • 8. Convention
    Choosing Joe Biden as his vice presidential running mate, Obama's strategy was to balance his campaign out with someone older and more experienced than himself. Biden's expertise with foreign policies and aggressive campaign style completed Obama's youth and inexperience.
  • 9. Money
    Obama received most of his donations from individual contributions and as with any campaign the monetary donations were fairly beneficial.
  • 10. Money:Top Donors Within Election
  • 11. General Election
    5 debates took place on the dates of September 26th , October 2nd, October 7th, October 15th, and October 19th.
    The purpose of debates are for candidates to express their views on certain topics asked by a moderator.
  • 12. General Election
    Barack Obama held the political strategy of attempting to reach and connect with every individual possible. With the help of the media he was able to accomplish this strategy, and by sticking by his core beliefs and principles, he gained the support of many.
  • 13. General Election
  • 14. General Election
    By winning the most electoral votes, Barack Obama was elected into the distinguished office of President of the United States.
  • 15. Plus, he hoops!
  • 16. Thanks, for watching.
    The End!
  • 17. Works Cited,_2008